Asia Pacific Endpoint Security Market

The endpoint security market in Asia Pacific is expected to grow from US$ 3,876.69 million in 2022 to US$ 7,193.07 million by 2028. It is estimated to grow at a CAGR of 10.9% from 2022 to 2028.

Elevating edge computing trend to boost endpoint security demand

Cloud computing is transforming modern workplaces in diverse industry verticals by enhancing security, IT, and DevOps, which is accelerating the development of innovative solutions and services for enhanced user experience. Owing to the potential benefits of cloud computing, the adoption of cloud-based solutions among enterprises has been growing rapidly in the past few years. The continuously evolving cloud architectures, algorithms, and integration of advanced features in cloud solutions fuel the adoption of these solutions in BFSI, IT & telecom, retail, manufacturing, automotive, and other diverse industry verticals. Cloud deployment through cloud-based security endpoint solutions is an attractive and easy option for companies as it provides them easy scalability and operational flexibility and offers several benefits such as need-basis payment, regular data backup, high security, comparatively low capital & operations costs, reduced operational risks, and instant provisioning features. Further, the complex functions and high maintenance costs of on-premise solutions are also contributing to the adoption of cloud-based solutions. With many companies offering cloud-based unified endpoint management (UEM) solutions, such as MobileIron; Citrix Systems, Inc.; IBM Corporation; Microsoft Corporation; and VMware, Inc., the demand for cloud-based solutions over on-premise solutions is projected to grow significantly, especially among SMEs over the forecast period. For instance, in August 2022, Microsoft Corporation developed two new Windows 11 previews to the Windows Insider Beta Channel with improvements to Defender for Endpoint's ransomware protection and other fixes. Such developments in cloud-based security endpoint solutions are expected to fuel the endpoint security market growth.

Market Overview

China, India, South Korea, Japan, and Australia are among the key economies in Asia Pacific. India ranks third in terms of Domain Name System (DNS) hijacking incidences, indicating a significant increase in cybercrime. According to the IBM X-Force Threat Intelligence Index 2022, Asia experienced 26% of all globally reported attacks in 2021; India ranks first among the most often targeted countries in Asia. According to a recent study by the Australian Cyber Security Growth Network, the cybersecurity security industry in the country is likely to triple in size in the next 10 years. The growing number of connected devices and adoption of IoT technologies across various industries are expected to boost the expansion of endpoint security solutions in the coming years.

Asia Pacific Endpoint Security Market Revenue and Forecast to 2028 (US$ Million)

Asia Pacific Endpoint Security Strategic Insights

Strategic insights for the Asia Pacific Endpoint Security provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Asia Pacific Endpoint Security Report Scope

Asia Pacific Endpoint Security Regional Insights

The geographic scope of the Asia Pacific Endpoint Security refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

Asia Pacific Endpoint Security Market Segmentation 

The Asia Pacific endpoint security market is segmented into solution, services, deployment, and vertical.

• Based on solution, the market is segmented into antivirus, antispyware, antimalware; firewall; endpoint device control; intrusion prevention; and endpoint application control. The antivirus, antispyware, antimalware segment registered the largest market share in 2022.
• Based on services, the market is segmented into consulting, training & support, and managed services. The managed services segment registered the largest market share in 2022.
• Based on deployment, the market is bifurcated into cloud and on-premise. The on-premise segment registered the largest market share in 2022
• Based on vertical, the market is categorized into government and defense, BFSI, retail, IT & telecom, healthcare, energy & utilities, education, and others. The IT & telecom segment held the largest market share in 2022. 
• Based on country, the market is segmented into China, Japan, India, South Korea, Australia, and Rest of Asia Pacific. Germany dominated the market share in 2022.

AO Kaspersky Lab; Avast Software s.r.o.; Cisco Systems, Inc.; ESET, spol. s r.o.; Fortinet, Inc.; McAfee, LLC; Microsoft Corporation; Palo Alto Networks, Inc.; and F-Secure                                          are the leading companies operating in the endpoint security market in the region.