Asia Pacific Direct-to-Consumer Genetic Testing Market

Historic Data: 2020-2021   |   Base Year: 2022   |   Forecast Period: 2023-2030

Analysis - by Test Type (Ancestry Testing, Predictive Testing, Nutrigenomics Testing, Carrier Testing, and Others), Technology (Whole Genome Sequencing, Single Nucleotide Polymorphism Chips, Targeted Analysis, and Others), and Distribution Channel (Online and Offline)


No. of Pages: 78    |    Report Code: BMIRE00029624    |    Category: Life Sciences

Asia Pacific Direct-to-Consumer Genetic Testing Market
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The Asia Pacific direct-to-consumer genetic testing market was valued at US$ 354.24 million in 2022 and is expected to reach US$ 1,530.84 million by 2030; it is estimated to grow at a CAGR of 20.1% from 2022 to 2030.



Growing Adoption of Single Nucleotide Polymorphism (SNP) Chips Fuels the Asia Pacific Direct-to-Consumer Genetic Testing Market



There has been a steady paradigm shift from traditional medicine to personalized medicine with increasing scientific knowledge in recent years. This shift is due to advances in genetic engineering, single nucleotide polymorphism (SNP) genotyping, and the high adoption of microarrays and biochip technologies. The introduction of genetic microarray analysis platforms with hundreds of thousands of SNPs will encourage the implementation of advanced algorithms to test for more secluded genealogical relationships more openly between individuals. In addition, the demand for detecting malignant tumors has also increased. In the pediatric field, the short turnaround time without the need to hybridize SNP variations to massive deletions has led to enormous demand. As a result, the market is expected to grow as more genetic abnormalities are detected and treated.

SNP chips with high efficiency and accuracy are witnessing an increase in demand due to the constant need for technologically advanced and more sophisticated DTC genetic testing. A high preference for SNP chips can be attributed to their ability to measure dosage changes and DNA polymorphism, along with various applications such as the SNP microarray analysis that are vital for cancer research. Furthermore, an increasing need to minimize errors in DTC genetic testing is expected to drive the adoption of SNP technology, thereby providing an opportunity for the market growth.

Asia Pacific Direct-to-Consumer Genetic Testing Market Overview



The Asia Pacific direct-to-consumer genetic testing market is sub segmented into China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific. The market in this region is expected to grow at the fastest pace among all major regions in the world during the forecast period. The proliferation of the direct-to-consumer genetic testing market in Asia Pacific is attributed to the increasing need for superior treatment solutions, a rise in awareness of the early screening of genetic disorders, and the growing focus on research and development activities. Additionally, an upsurge in the R&D for genomics, a large pool of patients, and upgrades in healthcare infrastructure are projected to favor the growth of the direct-to-consumer genetic testing market in Asia Pacific during the forecast period.

Asia Pacific Direct-to-Consumer Genetic Testing Market Revenue and Forecast to 2030 (US$ Million)



Asia Pacific Direct-to-Consumer Genetic Testing Market Segmentation



The Asia Pacific direct-to-consumer genetic testing market is segmented into test type, technology, distribution channel, and country.

Based on test type, the Asia Pacific direct-to-consumer genetic testing market is segmented into ancestry testing, predictive testing, nutrigenomics testing, carrier testing, and others. The ancestry testing market segment held the largest share in 2022.

In terms of technology, the Asia Pacific direct-to-consumer genetic testing market is categorized into whole genome sequencing, single nucleotide polymorphism chips, targeted analysis, and others. The single nucleotide polymorphism chips segment held the largest share in 2022.

Based on distribution channel, the Asia Pacific direct-to-consumer genetic testing market is bifurcated into online and offline. The online segment held a larger share in 2022.

Based on country, the Asia Pacific direct-to-consumer genetic testing market is segmented China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific. China dominated the Asia Pacific direct-to-consumer genetic testing market in 2022.

Genesis Healthcare Co, Ancestry Genomics Inc, Myriad Genetics, Inc., Living DNA Ltd, 23andMe Inc, and Genetic Technologies Ltd are some of the leading companies operating in the Asia Pacific direct-to-consumer genetic testing market.


Asia Pacific Direct-to-Consumer Genetic Testing Strategic Insights

Strategic insights for the Asia Pacific Direct-to-Consumer Genetic Testing provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

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Asia Pacific Direct-to-Consumer Genetic Testing Report Scope

Report Attribute Details
Market size in 2022 US$ 354.24 Million
Market Size by 2030 US$ 1,530.84 Million
Global CAGR (2022 - 2030) 20.1%
Historical Data 2020-2021
Forecast period 2023-2030
Segments Covered By Test Type
  • Ancestry Testing
  • Predictive Testing
  • Nutrigenomics Testing
  • Carrier Testing
By Technology
  • Whole Genome Sequencing
  • Single Nucleotide Polymorphism Chips
  • Targeted Analysis
By Distribution Channel
  • Online
  • Offline
Regions and Countries Covered Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
Market leaders and key company profiles
  • Genesis Healthcare Co
  • Ancestry Genomics Inc
  • Myriad Genetics, Inc.
  • Living DNA Ltd
  • 23andMe Inc
  • Genetic Technologies Ltd
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    Asia Pacific Direct-to-Consumer Genetic Testing Regional Insights

    The geographic scope of the Asia Pacific Direct-to-Consumer Genetic Testing refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

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    The List of Companies - Asia Pacific Direct-to-Consumer Genetic Testing Market



    1. Genesis Healthcare Co

    2. Ancestry Genomics Inc

    3. Myriad Genetics, Inc.

    4. Living DNA Ltd

    5. 23andMe Inc

    6. Genetic Technologies Ltd

    Frequently Asked Questions
    How big is the Asia Pacific Direct-to-Consumer Genetic Testing Market?

    The Asia Pacific Direct-to-Consumer Genetic Testing Market is valued at US$ 354.24 Million in 2022, it is projected to reach US$ 1,530.84 Million by 2030.

    What is the CAGR for Asia Pacific Direct-to-Consumer Genetic Testing Market by (2022 - 2030)?

    As per our report Asia Pacific Direct-to-Consumer Genetic Testing Market, the market size is valued at US$ 354.24 Million in 2022, projecting it to reach US$ 1,530.84 Million by 2030. This translates to a CAGR of approximately 20.1% during the forecast period.

    What segments are covered in this report?

    The Asia Pacific Direct-to-Consumer Genetic Testing Market report typically cover these key segments-

    • Test Type (Ancestry Testing, Predictive Testing, Nutrigenomics Testing, Carrier Testing)
    • Technology (Whole Genome Sequencing, Single Nucleotide Polymorphism Chips, Targeted Analysis)
    • Distribution Channel (Online, Offline)

    What is the historic period, base year, and forecast period taken for Asia Pacific Direct-to-Consumer Genetic Testing Market?

    The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Asia Pacific Direct-to-Consumer Genetic Testing Market report:

  • Historic Period : 2020-2021
  • Base Year : 2022
  • Forecast Period : 2023-2030
  • Who are the major players in Asia Pacific Direct-to-Consumer Genetic Testing Market?

    The Asia Pacific Direct-to-Consumer Genetic Testing Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:

  • Genesis Healthcare Co
  • Ancestry Genomics Inc
  • Myriad Genetics, Inc.
  • Living DNA Ltd
  • 23andMe Inc
  • Genetic Technologies Ltd
  • Who should buy this report?

    The Asia Pacific Direct-to-Consumer Genetic Testing Market report is valuable for diverse stakeholders, including:

    • Investors: Provides insights for investment decisions pertaining to market growth, companies, or industry insights. Helps assess market attractiveness and potential returns.
    • Industry Players: Offers competitive intelligence, market sizing, and trend analysis to inform strategic planning, product development, and sales strategies.
    • Suppliers and Manufacturers: Helps understand market demand for components, materials, and services related to concerned industry.
    • Researchers and Consultants: Provides data and analysis for academic research, consulting projects, and market studies.
    • Financial Institutions: Helps assess risks and opportunities associated with financing or investing in the concerned market.

    Essentially, anyone involved in or considering involvement in the Asia Pacific Direct-to-Consumer Genetic Testing Market value chain can benefit from the information contained in a comprehensive market report.

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