Asia Pacific Camera Tracking Software Market

Market Introduction

The market in this region is expected to grow at the highest CAGR during 2021–2028. The market growth is attributed to continuous developments in the media and entertainment industry in countries such as India, China, South Korea, and Australia. India and Australia, among others, are seeing significant transformation in the number and type of films and shows being developed. Moreover, with the penetration of OTT platforms, in developing countries of the region, more and more shows and web-series are being produced. The makers/producers of these shows are in continuous need for efficient software technologies such as camera tracking software to enhance the cinematic experiences for viewers. With the growth in the penetration of internet and smartphones, and the introduction of various video creation apps—Tik Tok, Instagram Reels, and YouTube—there has been an influx of video creators in the region. These creators are using sophisticated camera systems and technologies to improve their video look and content. These content creators are anticipated to be the potential users of camera tracking software in the coming years. Further, the VFX industry in the region is growing significantly, creating need for comprehensive SaaS.

In case of COVID-19, APAC is highly affected specially India. APAC constitutes a few of the world’s two most populated countries. Moreover, several countries in the region, namely India and China, are hub for manufacturing. China virtually imposed strict lockdown and social isolation, which almost halted the manufacturing and production for several weeks. Moreover, the country also suspended the import as well as export of critical raw materials and components, which resulted in the disruption of the global supply chains in early 2020. India also imposed a nationwide lockdown to slow down the infection spread. The shutdown and disruption of commercial activities across China and India contributed to the disruption of supply chain of various raw material and goods as well as to the shortage of skilled laborers. In addition, the cancellation or discontinuation of various big film projects led to huge losses to the media and entertainment industry. In India, big film releases were postponed, TV and web series shootings were halted, theatres stopped screening movies, and daily wage employees were struggling for their meal. As of May 2021, India is suffering from the second wave of the pandemic, and many states are under strict lockdown. However, other countries in APAC, particularly China and South Korea, have started recovering slowly and steadily.

Asia Pacific Camera Tracking Software Strategic Insights

Strategic insights for the Asia Pacific Camera Tracking Software provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Asia Pacific Camera Tracking Software Report Scope

Asia Pacific Camera Tracking Software Regional Insights

The geographic scope of the Asia Pacific Camera Tracking Software refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

The APAC camera tracking software market is expected to grow from US$ 95.03 million in 2021 to US$ 243.68 million by 2028; it is estimated to grow at a CAGR of 14.4% from 2021 to 2028. Camera tracking software is used extensively for creating high-definition 3D animation. A camera tracking process involves taking a video content recorded using a real live camera and tracking its motion to add 3D elements to it. This process has become common in the filmmaking business, and it is used to add 3D animation, special effects, backdrops, robotic actions, etc. in movies, commercials, and TV shows, among others. Camera tracking software are being extensively used to create real-life animation. They are being used for creating images, stabilizing shaky conventional or 360-degree VR shots, and producing 360° virtual reality or 3D stereoscopic films; creating architectural previews; reconstructing accident or crash scenarios; and so on. 2016 onward, 3D animation started receiving significant attention from industries such as medicine and gaming, in addition to the entertainment industry. Several software providers across APAC region are offering best-in-class camera tracking software to different end users. Andersson Technologies LLC is a boutique software development company that offers a 3D camera tracking software solution named SynthEyes. The software is compatible with all operating systems, including Mac, Windows, and Linus. A few of the famous films produced using this software includes Greyhound, Life of Pie, Spiderman Homecoming, and Captain America: Civil War. So, escalating demand for high-quality 3D camera tracking software is expected to drive the APAC camera tracking software market in coming years.

Key Market Segments

In terms of component, the software segment accounted for the largest share of the APAC camera tracking software market in 2020. In terms of tracking type, the still tracking segment held a larger market share of the APAC camera tracking software market in 2020.

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the APAC camera tracking software market are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Adobe; Andersson Technologies LLC; Autodesk, Inc.; Blackmagic Design Pty. Ltd.; Maxon Computer GmbH; The Foundry Visionmongers Limited; and Vicon Motion Systems Ltd.   

Reasons to buy report

• To understand the APAC camera tracking software market landscape and identify market segments that are most likely to guarantee a strong return
• Stay ahead of the race by comprehending the ever-changing competitive landscape for APAC camera tracking software market
• Efficiently plan M&A and partnership deals in APAC camera tracking software market by identifying market segments with the most promising probable sales
• Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form APAC camera tracking software market
• Obtain market revenue forecast for market by various segments from 2021-2028 in APAC region.

APAC Camera Tracking Software Market Segmentation

APAC Camera Tracking Software Market - By Component

• Software
• Services

APAC Camera Tracking Software Market -

By Tracking Type

• Still Tracking
• Sequence Tracking

APAC Camera Tracking Software Market - By Country

• Australia
• China
• India
• Japan    
• South Korea
• Rest of APAC   

APAC Camera Tracking Software Market - Company Profiles

• Adobe
• Andersson Technologies LLC
• Autodesk, Inc.
• Blackmagic Design Pty. Ltd.
• Maxon Computer GmbH
• The Foundry Visionmongers Limited 
• Vicon Motion Systems Ltd