Asia Pacific Athleisure Market

The athleisure market in Asia Pacific is expected to grow from US$ 122.77 million in 2021 to US$ 247.48 million by 2028. It is estimated to grow at a CAGR of 10.5% from 2021 to 2028.

According to the 2016 International Health, Racquet & Sportsclub Association (IHRSA) Health Club Consumer Report, millennials, in particular, prefer specialized classes, such as cross-training, pilates, and yoga. The rising emphasis on health and wellness and the cool and effortless style of athleisure resonates with the lifestyle of millennials. The increased spending on fitness by the millennials is driving the growth of the athleisure market. Athleisure brands are increasingly focusing on delivering youth-centric sportswear with an emphasis on design and comfort that will meet the requirement of millennials across the region. Along with this, collaborations between sports companies and other high-street fashion brands or celebrities have attracted many millennials as these consumers demand a sense of exclusivity around the brand and product. For instance, Puma focused on running and gained major notoriety among young women due to celebrity endorsements from Kareena Kapoor and Disha Patni. Thus, increased demand from millennials for athletic wear is driving the growth of the athleisure market.

With new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the Asia Pacific athleisure market at a substantial CAGR during the forecast period.

Asia Pacific Athleisure Market Revenue and Forecast to 2028 (US$ Million)  

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Asia Pacific Athleisure Strategic Insights

Strategic insights for the Asia Pacific Athleisure provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Asia Pacific Athleisure Report Scope

Asia Pacific Athleisure Regional Insights

The geographic scope of the Asia Pacific Athleisure refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

Asia Pacific Athleisure market Segmentation

The Asia Pacific athleisure market is analyzed on the basis of type, category, distribution channel, and country. Based on type, the market is segmented into topwear, bottomwear, footwear, and others. In 2020, the bottomwear segment held the largest share of the market, and the footwear segment is expected to register a higher CAGR during the forecast period. Based on category, the market is segmented into men, women, unisex, and kids. In 2020, the men segment held the largest market share; and the women segment is expected to register the highest CAGR in the market during the forecast period.

Based on distribution channel, the market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. In 2020, the supermarkets & hypermarkets segment held the largest share of the market, and the online retail segment is expected to register a higher CAGR during the forecast period.

Based on country, the Asia Pacific athleisure market is segmented into China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific. In 2020, China held the largest market share, and India is expected to grow at the fastest CAGR during the forecast period.

Adidas AG; ASICS India Pvt. Ltd.; Athleta LLC; Authentic Brands Group LLC; Columbia Sportswear Company; H & M Hennes & Mauritz AB; lululemon athletica; Nike, Inc.; PUMA SE; and Under Armour, Inc. are the leading companies in the Asia Pacific athleisure market.