Asia-Pacific Artificial Intelligence in Market
No. of Pages: 192 | Report Code: TIPRE00022955 | Category: Technology, Media and Telecommunications
No. of Pages: 192 | Report Code: TIPRE00022955 | Category: Technology, Media and Telecommunications
Robust economic growth in Asian provinces has meant increased spending ability of the consumers. Over the years, the most prominent countries in the regions that include China, India, Japan, Singapore, South Korea, and Vietnam have witnessed noteworthy growth in their economy, subsequently contributing to the growth of investment in key technologies, including artificial intelligence. According to the 2018 Digital Trends report, published by Econsultancy in association with Adobe, Marketers in the Asia-Pacific region are ahead of their European counterparts in terms of artificial intelligence adoption as well as the amount of investment they put in digital skills training. Also, progress in adoption of cloud-based applications and services is the major factor driving the growth of the APAC artificial intelligence in marketing market.
The COVID-19 outbreak has resulted in a massive financial loss in APAC. The governments in APAC countries are taking possible steps to reduce its effects by announcing lockdown, negatively affecting the manufacturing sector. China, India, South Korea, Taiwan dominates the global manufacturing sector with significantly unprecedented, large numbers of manufacturing units. The COVID-19 emergence and imposition of lockdown across the country have substantially disrupted its manufacturing sector. Since the emergence of the COVID-19 virus, the government has undergone several lockdown phases, which have adversely affected the manufacturing and construction industries. Humans' everyday lives have become increasingly reliant on social media. In the lockdown situation nothing much to do at home; hence there is a spike in online media consumption in the Covid 19 pandemic. Entrepreneurs should link their social media marketing to the current situation. Business owners need to craft engagement techniques that help them communicate with their customers more than ever before. The company's focus is on customized products and other ways to keep the company services running at a good pace.
Strategic insights for the Asia-Pacific Artificial Intelligence in Marketing provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
| Report Attribute | Details |
|---|---|
| Market size in 2021 | US$ 3,652.85 Million |
| Market Size by 2028 | US$ 26,023.61 Million |
| Global CAGR (2021 - 2028) | 32.4% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By Offering
|
| Regions and Countries Covered | Asia-Pacific
|
| Market leaders and key company profiles |
|
The geographic scope of the Asia-Pacific Artificial Intelligence in Marketing refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
The artificial intelligence in marketing market in APAC is expected to reach US$ 26,023.61 million by 2028 from US$ 3,652.85 million in 2021. The market is estimated to grow at a CAGR of 32.4% from 2021 to 2028. Customer-centricity enables companies to better understand their customers and predict as well as satisfy their needs at any time. It is proved that companies that have successfully shifted to customer-centric engagement, enjoy a major competitive advantage and growth in sales and revenue.
The APAC artificial intelligence in marketing market is segmented into offering, application, end-use industry, and country. Based on offering, the market is segmented into solution and services. The solution segment dominated the market in the year 2020 and services segment is expected to be the fastest growing during forecast period. Based on application, the market is segmented into social media advertising, search advertising, dynamic pricing, virtual assistant, content curation, sales & marketing automation, analytics platform, and others. The social media advertising segment dominated the market in year 2020 and virtual assistant segment is expected to be the fastest growing during the forecast period. Based on end- use industry, the market is segmented into BFSI, retail, consumer goods, media and entertainment, and others. The BFSI segment dominated the market in year 2020 and retail segment is expected to be the fastest growing during the forecast period.
A few major primary and secondary sources referred to for preparing this report on the artificial intelligence in marketing market in APAC are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Accenture; Adobe; Amazon Web Services; Appier Inc.; Bidalgo; CognitiveScale; IBM Corporation; Microsoft Corporation; Novantas (Amplero), Inc; Oracle Corporation; Salesforce.com, inc.; SAP SE; SAS Institute Inc.; and Xilinx, Inc. among others.
The Asia-Pacific Artificial Intelligence in Marketing Market is valued at US$ 3,652.85 Million in 2021, it is projected to reach US$ 26,023.61 Million by 2028.
As per our report Asia-Pacific Artificial Intelligence in Marketing Market, the market size is valued at US$ 3,652.85 Million in 2021, projecting it to reach US$ 26,023.61 Million by 2028. This translates to a CAGR of approximately 32.4% during the forecast period.
The Asia-Pacific Artificial Intelligence in Marketing Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Asia-Pacific Artificial Intelligence in Marketing Market report:
The Asia-Pacific Artificial Intelligence in Marketing Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The Asia-Pacific Artificial Intelligence in Marketing Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the Asia-Pacific Artificial Intelligence in Marketing Market value chain can benefit from the information contained in a comprehensive market report.
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