Asia Pacific Anti-Counterfeit Packaging Market

The Asia Pacific anti-counterfeit packaging market is expected to grow from US$ 38.04 million in 2022 to US$ 115.59 million by 2030. It is estimated to grow at a CAGR of 14.9% from 2022 to 2030.

Growing Awareness of Anti-Counterfeit Packaging in Developing Countries Drive Asia Pacific Anti-Counterfeit Packaging Market

Developing countries such as India and Indonesia are experiencing significant economic growth, industrial development, and increased trade, which is increasing the risk associated with counterfeiting. According to the Federation of Indian Chambers of Commerce & Industry (FICCI) report published on September 22, 2022—illicit trade in five key industries, including FMCG, mobile phone, cigarette, and alcohol industries, caused the Indian exchequer a tax loss of US$ 7.93 billion and also resulted in the loss of 1.6 million jobs. Furthermore, in developing countries, stakeholders such as industry associations, trade organizations, and consumer advocacy groups are increasingly collaborating to address counterfeiting issues collectively. These collaborations raise awareness, share best practices, and promote the adoption of anti-counterfeit packaging solutions. Joint efforts by industry players create a conducive environment for the adoption of anti-counterfeit measures. Moreover, consumers in developing countries are becoming more aware of the risks associated with counterfeit products and are demanding genuine, safe, and trusted goods. This awareness drives the demand for products with proper anti-counterfeit packaging as consumers actively seek reliable and authenticated products. Businesses prioritizing anti-counterfeit measures can gain a competitive advantage by meeting consumer expectations for product authenticity. Thus, the growing awareness of anti-counterfeit packaging in developing countries is expected to offer lucrative opportunities for the market growth in the coming years.

Asia Pacific Anti-Counterfeit Packaging Market Overview

Asia Pacific has experienced a significant rise in counterfeit products across various industries, including pharmaceuticals, consumer goods, food & beverages, and electronics. This has raised concerns about product safety, authenticity, and integrity, leading to increased demand for anti-counterfeit measures. According to the 2021 Annual Review of the Hong Kong Customs & Excise Department (Hong Kong Customs), although being cut off from the world due to COVID-19 restrictions, Hong Kong still recorded a rising number of seized counterfeit goods which were to be sold locally or transshipped to other locations. The number of seized counterfeit products drastically increased by 170% to 3.15 million items in 2021, while the seizure value reached ~US$ 21 million (HK$ 166 million), indicating an increase of 51% from 2020. Moreover, per the International Finance Corporation (IFC)—a member of the World Bank Group—in Southeast Asia, e-commerce tripled in size between 2015 and 2020, and it registered a value of US$ 105 billion. The value is expected to reach US$ 309 billion by 2025. Counterfeit products sold through e-commerce platforms have become a significant issue in Asia Pacific. According to the International Trademark Association, digital trade in Southeast Asia is expected to reach US$ 1 trillion by 2030. The rapid development of online marketplaces and the increasing popularity of e-commerce have provided counterfeiters with a convenient and widespread platform to distribute fake goods. According to the South Korean Intellectual Property Office, online counterfeit sales approximately doubled in 2021 compared to 2019, while the Singapore Consumer Association cited a near-tripling of reported fake online sales in 2020. All these factors led to stricter government regulations and enforcement efforts to protect intellectual property rights. Therefore, the growth of the e-commerce industry and rising counterfeiting cases is expected to boost the Asia Pacific anti-counterfeit packaging market expansion in the coming years.

Asia Pacific Anti-Counterfeit Packaging Market Revenue and Forecast to 2030 (US$ Million)

Asia Pacific Anti-Counterfeit Packaging Market Segmentation 

The Asia Pacific anti-counterfeit packaging market is segmented into technology, application, and country.

Based on technology, the Asia Pacific anti-counterfeit packaging market is segmented into security inks and coatings, radio frequency identification (RFID), forensic markers, tamper evident, holograms, barcode, and others. In 2022, the barcode segment registered the largest share in the Asia Pacific anti-counterfeit packaging market.

Based on application, the Asia Pacific anti-counterfeit packaging market is segmented into food and beverage; pharmaceutical; personal care and cosmetics; electrical and electronics; textile and apparel; automotive; and others. In 2022, the pharmaceutical segment registered the largest share in the Asia Pacific anti-counterfeit packaging market.

Based on country, the Asia Pacific anti-counterfeit packaging market is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. In 2022, Japan registered the largest share in the Asia Pacific anti-counterfeit packaging market.

Antares Vision SpA, Arjo AB, Avery Dennison Corp, Brady Corp, CCL Industries Inc, Constantia Flexibles International GmbH, Gestion Groupe Optel Inc, and KURZ Transfer Products LP are some of the leading companies operating in the Asia Pacific anti-counterfeit packaging market.  

Asia Pacific Anti-Counterfeit Packaging Strategic Insights

Strategic insights for the Asia Pacific Anti-Counterfeit Packaging provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Asia Pacific Anti-Counterfeit Packaging Report Scope

Asia Pacific Anti-Counterfeit Packaging Regional Insights

The geographic scope of the Asia Pacific Anti-Counterfeit Packaging refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.