Asia Pacific Ad Fraud Detection Tools Market

Historic Data: 2019-2020   |   Base Year: 2021   |   Forecast Period: 2022-2028

Analysis By Type (Website and Mobile) and End User (E Commerce, Travel, Finance, Gaming, and Others)


No. of Pages: 73    |    Report Code: TIPRE00027952    |    Category: Technology, Media and Telecommunications

Asia Pacific Ad Fraud Detection Tools Market
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The ad fraud detection tools market in APAC is expected to grow from US$ 68.27 million in 2021 to US$ 218.50 million by 2028; it is estimated to grow at a CAGR of 18.1% from 2021 to 2028.

Ad fraud detection tools are increasingly adopted by SMEs due to the growing number of small and medium businesses are shifting focus toward online marketing, such as social media marketing. Fraudsters are seeing an influx of new and often unaware digital properties as prey, with more small-to-medium enterprises (SMEs) shifting marketing efforts toward digital platforms. Further, the number of start-ups is increasing across the region. In India, the total number of start-ups founded in 2021 stood at 3,476, according to the Times of India news article of December 2021. Therefore, the rising number of SMEs focusing on online marketing creates a lucrative opportunity for ad fraud detection tools market players.

 

In APAC, India is the worst-hit country by the COVID-19 outbreak. APAC caused a notable decline in several economic activities as the government authorities imposed strict lockdowns, travel bans, and business shutdowns. In 2020, with stringent regulations in APAC, the COVID-19 pandemic propelled the adoption of ad fraud detection solutions among advertisers/marketers because of rising advertisement fraudulent activities. Further, with the increasing number of start-up companies, the use of ad fraud detection and prevention tools is increasing because of shifting focus toward online marketing for small businesses, which creates a huge opportunity for ad fraud detection tools market players, for the prevention of ad fraudulent activities. As per the INTERPOL’s Website data of August 2020, the impact of COVID-19 on cybercrime has shown a significant increase in small businesses. Also, the increased online dependency for people across APAC is also creating new opportunities for adopting online advertising methods, which leads to digital ad frauds. Thus, the demand for ad fraud detections tools is likely to increase in the region during the forecast period.

 

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the APAC ad fraud detection tools market. The APAC ad fraud detection tools market is expected to grow at a good CAGR during the forecast period.

 

APAC Ad Fraud Detection Tools

Market Revenue and Forecast to 2028 (US$ Million)

APAC Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)

APAC Ad Fraud Detection Tools Market Segmentation

 

APAC Ad Fraud Detection Tools Market – By Type

  • Website
  • Mobile

APAC Ad Fraud Detection Tools Market – By

End User

  • E Commerce
  • Travel
  • Finance
  • Gaming
  • Others

APAC Ad Fraud Detection Tools Market, by Country

  • Australia
  • China
  • India
  • Japan
  • South Korea
  • Rest of APAC

APAC Ad Fraud Detection Tools Market - Companies Mentioned

  • AppsFlyer Ltd.
  • Adjust GmbH
  • Branch Metrics, Inc.
  • Interceptd (App Samurai Inc.)
  • Singular Labs, Inc.
  • TrafficGuard Pty Ltd

Asia Pacific Ad Fraud Detection Tools Strategic Insights

Strategic insights for the Asia Pacific Ad Fraud Detection Tools provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

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Asia Pacific Ad Fraud Detection Tools Report Scope

Report Attribute Details
Market size in 2021 US$ 68.27 Million
Market Size by 2028 US$ 218.50 Million
Global CAGR (2021 - 2028) 18.1%
Historical Data 2019-2020
Forecast period 2022-2028
Segments Covered By Type
  • Website and Mobile
By End User
  • E Commerce
  • Travel
  • Finance
  • Gaming
Regions and Countries Covered Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
Market leaders and key company profiles
  • AppsFlyer Ltd.
  • Adjust GmbH
  • Branch Metrics, Inc.
  • Interceptd (App Samurai Inc.)
  • Singular Labs, Inc.
  • TrafficGuard Pty Ltd
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    Asia Pacific Ad Fraud Detection Tools Regional Insights

    The geographic scope of the Asia Pacific Ad Fraud Detection Tools refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

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    The List of Companies - Asia Pacific Ad Fraud Detection Tools Market

    1. AppsFlyer Ltd.
    2. Adjust GmbH
    3. Branch Metrics, Inc.
    4. Interceptd (App Samurai Inc.)
    5. Singular Labs, Inc.
    6. TrafficGuard Pty Ltd
    Frequently Asked Questions
    How big is the Asia Pacific Ad Fraud Detection Tools Market?

    The Asia Pacific Ad Fraud Detection Tools Market is valued at US$ 68.27 Million in 2021, it is projected to reach US$ 218.50 Million by 2028.

    What is the CAGR for Asia Pacific Ad Fraud Detection Tools Market by (2021 - 2028)?

    As per our report Asia Pacific Ad Fraud Detection Tools Market, the market size is valued at US$ 68.27 Million in 2021, projecting it to reach US$ 218.50 Million by 2028. This translates to a CAGR of approximately 18.1% during the forecast period.

    What segments are covered in this report?

    The Asia Pacific Ad Fraud Detection Tools Market report typically cover these key segments-

    • Type (Website and Mobile)
    • End User (E Commerce, Travel, Finance, Gaming)

    What is the historic period, base year, and forecast period taken for Asia Pacific Ad Fraud Detection Tools Market?

    The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Asia Pacific Ad Fraud Detection Tools Market report:

  • Historic Period : 2019-2020
  • Base Year : 2021
  • Forecast Period : 2022-2028
  • Who are the major players in Asia Pacific Ad Fraud Detection Tools Market?

    The Asia Pacific Ad Fraud Detection Tools Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:

  • AppsFlyer Ltd.
  • Adjust GmbH
  • Branch Metrics, Inc.
  • Interceptd (App Samurai Inc.)
  • Singular Labs, Inc.
  • TrafficGuard Pty Ltd
  • Who should buy this report?

    The Asia Pacific Ad Fraud Detection Tools Market report is valuable for diverse stakeholders, including:

    • Investors: Provides insights for investment decisions pertaining to market growth, companies, or industry insights. Helps assess market attractiveness and potential returns.
    • Industry Players: Offers competitive intelligence, market sizing, and trend analysis to inform strategic planning, product development, and sales strategies.
    • Suppliers and Manufacturers: Helps understand market demand for components, materials, and services related to concerned industry.
    • Researchers and Consultants: Provides data and analysis for academic research, consulting projects, and market studies.
    • Financial Institutions: Helps assess risks and opportunities associated with financing or investing in the concerned market.

    Essentially, anyone involved in or considering involvement in the Asia Pacific Ad Fraud Detection Tools Market value chain can benefit from the information contained in a comprehensive market report.

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