At 11.5% CAGR, the South & Central America Live IP Broadcasting Equipment Market is projected to be worth US$ 84.81 million by 2030, says Business Market Insights

According to Business Market Insights research, the South & Central America Live IP Broadcasting Equipment market was valued at US$ 35.53 million in 2022 and is expected to reach US$ 84.81 million by 2030, registering a CAGR of 11.5% from 2022 to 2030. Increasing demand for live streaming from numerous industries is the critical factor attributed to the South & Central America live IP broadcasting equipment market expansion.        

Broadcasting has traditionally required an enormous investment in equipment and resources, including recorders and cameras, editing, broadcasting solutions, playback and recording equipment, infrastructure, and a large workforce to supervise the complete process. With the rapid shift of viewers from television to digital world, remaining competitive in broadcast media is challenging but essential for long-term viability. Providing broadcasters with the tools to provide UHD/HDR content more efficiently across several platforms is now necessary. Over the past few years, live streaming existed across numerous consumer platforms. For instance, the fitness industry is emerging as a prominent live-streaming user. The pandemic-induced quarantines in 2020 saw a sharp uptick in usage. Live broadcasts can also improve and grow direct engagement with customers and community-based partnerships, further propelling the South & Central America live IP broadcasting equipment market growth. Thus, the demand for live streaming from numerous industries is likely to increase during the forecast period.

On the contrary, government-imposed rules and regulations hampers the South & Central America live IP broadcasting equipment market. 

Based on product type, the South & Central America live IP broadcasting equipment market is segmented into routers and switches, transmitter and gap fillers, encoders and converter, video servers, antennas, amplifiers, modulators and repeaters, and others. The routers and switches segment held 36.1% share of South & Central America live IP broadcasting equipment market in 2022, amassing US$ 12.82 million. It is projected to garner US$ 33.08 million by 2030 to expand at 12.6% CAGR during 2022–2030.   

Based on application, the South & Central America live IP broadcasting equipment market is segmented into broadcast production centers, broadcast stadiums, and outside broadcast vans. The broadcast production centers segment held 52.2% share of South & Central America live IP broadcasting equipment market in 2022, amassing US$ 18.53 million. It is projected to garner US$ 46.80 million by 2030 to expand at 12.3% CAGR during 2022–2030.

Based on country, the South & Central America live IP broadcasting equipment market has been categorized into the Brazil, Argentina, and the Rest of South & Central America. Our regional analysis states that Brazil captured 61.4% share of South & Central America live IP broadcasting equipment market in 2022. It was assessed at US$ 21.81 million in 2023 and is likely to hit US$ 55.11 million by 2030, exhibiting a CAGR of 12.3% during 2022–2030.

Key players operating in the South & Central America live IP broadcasting equipment market are AJA Video Systems Inc, Imagine Communications, Harmonic Inc, Grass Valley Canada, Sony Group Corp, EVS Broadcast Equipment SA, Cisco Systems Inc, and Belden Inc, among others.   

• In 2022, In collaboration with Ideal Systems Group, Sony provided Alaraby Television with an IP HD/4K-ready Live Production studio that would be operational in time for the FIFA World Cup Qatar 2022. The signal routing, control, and setup solutions for the IP live production system include Sony's Live System Management (LSM) and IP Control Software. Additionally, Sony offered two XV-S7000 multi-format video switchers, 11 4K HDC-3500 system cameras, and operability for mid-range productions.
• In 2023, Multi-site playout systemization across on-prem and cloud takes a giant step forward with the launch of Imagine Communications’ Aviator Orchestrator™ platform. Combining capabilities for managing and maintaining redundant channel configurations, keeping multiple linear playout systems in sync, and managing the signal flow of live sources.

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