At 3.2% CAGR, South & Central America Cosmetic Preservatives Market is Projected to be Worth US$ 73.73 Million by 2031, says Business Market Insights

According to Business Market Insights’ research, the South & Central America cosmetic preservatives market was valued at US$ 57.10 million in 2023 and is expected to reach US$ 73.73 million by 2031, registering a CAGR of 3.2% from 2023 to 2031. Growing trend of natural and organic cosmetics and manufacturers' awareness of product safety are among the critical factors attributed to drive the South & Central America cosmetic preservatives market growth.

Organic and natural cosmetic products are gaining high prominence in the market. These products are free from chemicals and transparent about the content used during manufacturing. They are available with natural ingredients such as aloe vera, basil, turmeric, and neem, among others. The products are suitable for the skin as they do not cause irritation, itching, or other adverse effects. Natural and organic products reduce the chance of skin breakout, balance skin pH levels, rehydrate and tone skin for a healthier texture, and increase nutrient absorption capacity. This helps tighten skin and minimizes large pores while regulating oil production. Due to the abovementioned properties, organic and natural cosmetic products are becoming popular among consumers across the globe. The rising consumer awareness and understanding of the benefits of organic products, owing to the emergence of social media, is further accelerating the cosmetics and personal care industry's growth. In addition, due to the surging popularity of various claims, such as vegan, natural, organic, and botanical. Consumers are increasing their consumption of herbal beauty products—particularly skincare and hair care products— boosting the demand for organic cosmetic preservatives. Also, with the growing availability of natural-identical preservatives, their usage in organic cosmetics is increasing. Benzoic acid and its salts, benzyl alcohol, sorbic acid and salts, salicylic acid, and its salts, and Dehydroacetic acid and salts are a few of the preservatives used in organic cosmetics. There are various manufacturers available in the global market offering organic and natural cosmetics and personal care products. Osea, Acure, Henua, MÁDARA Cosmetics are some of the popular organic cosmetic brands. Moreover, manufacturers are launching products with natural and organic ingredients. For instance, in October 2023, Organic Harvest, part of the Good Glamm Group, entered the color cosmetics category with the launch of a makeup line with certified organic ingredients. Such product launches further boost the demand for natural cosmetic preservatives. Thus, the increasing preference for organic and natural cosmetic products is expected to create a new trend in the cosmetic preservatives market during the forecast period.

On the flip side, government regulations on cosmetic preservatives usage and associated side effects hamper the growth of South & Central America cosmetic preservatives market.

By source, the South & Central America cosmetic preservatives market is segmented into natural and synthetic. The synthetic segment held 93.7% share of South & Central America cosmetic preservatives market share in 2023, amassing US$ 53.48 million. It is projected to garner US$ 68.86 million by 2031 to register 3.2% CAGR during 2023–2031.

In terms of product type, the South & Central America cosmetic preservatives market is segmented into parabens, formaldehyde releasers, organic acids, quaternary compounds, phenol derivatives, alcohols, and others. The organic acids segment held 32.3% share of South & Central America cosmetic preservatives market share in 2023, amassing US$ 18.42 million. It is projected to garner US$ 24.42 million by 2031 to register 3.6% CAGR during 2023–2031.

Based on application, the South & Central America cosmetic preservatives market is segmented into hair care, skin care, makeup products, toiletries, perfumes and deodorants, and others. The skin care segment held 35.6% share of South & Central America cosmetic preservatives market share in 2023, amassing US$ 20.30 million. It is projected to garner US$ 27.33 million by 2031 to register 3.8% CAGR during 2023–2031.

Based on country, the South & Central America cosmetic preservatives market is categorized into Brazil, Argentina, and the Rest of South & Central America. Our regional analysis states that Brazil captured 58.6% share of South & Central America cosmetic preservatives market in 2023. It was assessed at US$ 33.47 million in 2023 and is likely to hit US$ 44.40 million by 2031, registering a CAGR of 3.6% during 2023–2031.

Key players operating in the cosmetic preservatives market are Akema S.R.L.; Ashland Inc; BASF SE; Clariant AG; Evonik Industries AG; Lanxess AG; Symrise AG; Celanese Corp; Tate & Lyle Plc; INEOS Group Holdings SA; Biosynth AG; Valtris Specialty Chemicals Inc; Sharon group; CHEMIPOL, S.A.; and SEIWA KASEI Co, Ltd. among others.

• In 2024: Akema S.R.L. announced that they are launching the Kem Nat Eco, a new multifunctional system COSMOS-approved. Kem Nat Eco is an exclusive combination of 100% vegetal origin ingredients for the formulation of self-preserving natural cosmetics without traditional preservatives.
• In 2024: Sharon Personal Care, a global supplier of innovative, environmentally friendly ingredient solutions for a broad range of personal care products, introduced Sharon AquaVita: Revolutionizing Preservation. This patent-pending technology is the world’s first vitamin-based multifunctional preservation platform.

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