Finance Software Segment is Expected to be the Fastest Growing During the Forecast Period for SAM Region

According to a new market research study on “SAM G Suite Business Software Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Type and End-user” is expected to reach US$ 101.50 million by 2028 from US$ 69.96 million in 2021. The market is estimated to grow at a CAGR of 5.5% from 2021 to 2028. The report provides trends prevailing in the SAM G suite business software market along with the drivers and restraints pertaining to the market growth. Application of third-party services in G-suite business software is the major factor driving the growth of the SAM G suite business software market. However, issues associated with the availability of economical alternatives hinder the growth of SAM G suite business software market.  

The SAM G suite business software market is segmented into type, end-user and country. Based on type, the SAM North G suite business software market is segmented into administration software, ERP software, finance software, HR software, and others. The ERP software segment dominated the market in 2020 and finance software segment is expected to be the fastest growing during the forecast period. Based on end-user, the SAM G suite business software market is segmented into individual and enterprise. The enterprise segment dominated the market in 2020 and is expected to be the fastest growing during the forecast period. Based on country, SAM G suite business software market is classified into Brazil, Argentina, and Rest of SAM.

In SAM, Brazil witnessed the highest number of COVID-19 cases, followed by Ecuador, Peru, Chile, and Argentina. Governments imposed travel restrictions, lockdowns, and trade bans to contain the spread of infection. In response to the pandemic situation, the Peru judiciary utilized Google Meet to keep running throughout the country's quarantine period. They used video conferencing to conduct internal meetings and hearings. This eliminated the need for attorneys, lawyers, and judiciary clerks to physically attend court, thereby preventing the virus from spreading and protecting the country's justice system. Thus, the SARS-CoV-2 pandemic positively impacted G Suite business software procurement in this region.

Calendly; Expensify, Inc.; Freshworks Inc.; GROOVE; MAILTRACK.IO; Mixmax; NetHunt Inc.; Rewardly, Inc.; Salesforce.com, Inc.; and Zendesk are among the leading companies in the SAM G suite business software market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2020, With Mailtrack's new iOS support, iPhone users can now track emails received through the Gmail app on their phone. They can send tracked emails even if they are not in front of a computer. Users can now check the open status of their sent emails on their iPhones to see if urgent emails have been opened. Chrome on a desktop or laptop can provide more precise information, such as the time an email was opened or how many times it was opened.

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