Enterprises Segment to Dominate South America Course Authoring Software Market during 2019–2027

According to a new market research study on “SAM Course Authoring Software Market to 2027 – COVID-19 Impact and Regional Analysis and Forecast by Deployment and End User” is expected to reach US$ 45.24 million by 2027 from US$ 27.89 million in 2019. The market is estimated to grow at a CAGR of 8.5% from 2020 to 2027. The report provides trends prevailing in the SAM course authoring software market along with the drivers and restraints pertaining to the market growth. Cloud based solutions accelerating usage of course authoring software is the major factor driving the growth of the SAM course authoring software market. However, issues associated with unpopularity of course authoring software issues hinders the growth of SAM course authoring software market.

The SAM course authoring software market is categorized into deployment, end user, and country. Based on deployment, the market is dominated by the cloud segment throughout the forecast period. The SAM course authoring software market, by the end user, is sub-segmented into educational institutes and enterprises. The educational institutes' segment is anticipated to witness a higher CAGR during the forecast period due to the rising adoption of virtual classrooms and e-learning.

COVID-19 pandemic is severely impacting the SAM region, but this has created fresh prospects for the region's course authoring software market. Education in SAM requires enhancements for the countries to progress. Moreover, the education sector in SAM has limited growth, due to inadequate reform and investment across the region. Various governments of SAM has taken an array of actions to protect their citizens and contain COVID-19’s spread. As per a survey conducted by Future Education regarding the impact of Coronavirus on the learning innovation ecosystem in Brazil, ~49.4% of schools and universities implemented one or more solutions from EdTechs for supporting the teaching and learning process. The COVID-19 outbreak and restrictive measures taken by governments such as closure of schools and other education institutions to restrict the outbreak has led to increased adoption of digital technologies among corporate employees and schools. Students are increasingly investing in online classes and schools are investing in building their technology infrastructure to adapt with changing dynamics of education sector in the present pandemic crisis. All these factors are driving the growth of course authoring software market in the SAM region.    

Adobe Inc.; Articulate Global Inc.; Brainshark, Inc.; Easygenerator; Elucidat; Instructure, Inc.; iSpring Solutions Inc.; LearnWorlds; Lessonly, Inc.; SAP Litmos are among the leading companies in the SAM course authoring software market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2020, Instructure, Inc. acquired Certica Solutions. Certica Solutions is one of the industry leaders for K12 assessment and analytics.

The report segments the SAM Course Authoring Software Market follows:

SAM Course Authoring Software Market – By Deployment

• Cloud
• On-Premise

SAM Course Authoring Software Market – By End User

• Educational Institutes
• Enterprises

SAM Course Authoring Software Market – By Country

• Brazil
• Argentina
• Rest of SAM