Bottomwear segment to dominate the South America Athleisure Market during 2020–2028

According to a new market research study on “South America Athleisure Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Type, Category, and Distribution Channel” is expected to reach US$ 47.88 million by 2028 from US$ 25.07 million in 2021. The market is estimated to grow at a CAGR of 9.7% from 2021 to 2028. The report provides trends prevailing in the South America athleisure market along with the drivers and restraints pertaining to the market growth. Burgeoning penetration of e-commerce, fostering demand from millennials, and increasing trend of sustainable athleisure are the major factor driving the growth of the South America athleisure market. However, availableness of counterfeit brands hinders the growth of South America athleisure market.

The South America athleisure market is segmented on the basis of type, category, and distribution channel, and country. Based on type, the market is segmented into topwear, bottomwear, footwear, and others. In 2020, the bottomwear segment held a larger share of the market; and the footwear segment is expected to register a higher CAGR during the forecast period. Based on category, the South America athleisure market is segmented into men, women, unisex, and kids. In 2020, the men segment held the largest market share; and the women segment is expected to register the highest CAGR in the market during the forecast period. Based on distribution channel, the market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. In 2020, the supermarkets & hypermarkets segment held a larger share of the market; and the online retail segment is expected to register a higher CAGR during the forecast period. Based on country, the South America athleisure market is segmented into Brazil, Argentina, and Rest of SAM. In 2020, Brazil held the largest market share; and Argentina is expected to grow at the fastest CAGR during the forecast period.

Adidas AG; ASICS India Pvt. Ltd.; Athleta LLC; Authentic Brands Group LLC; Columbia Sportswear Company; H & M Hennes & Mauritz AB; lululemon athletica; Nike, Inc.; PUMA SE; and Under Armour, Inc. are among the leading companies in the South America athleisure market.

 
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