E-Commerce Segment is Expected to be Fastest Growing During the Forecast Period for SAM Region

According to a new market research study on “SAM Ad Fraud Detection Tools Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Type and End User” is expected to reach US$ 24.48 million by 2028 from 8.59 US$ million in 2021. The market is estimated to grow at a CAGR of 16.1% from 2021 to 2028. The report provides trends prevailing in the SAM ad fraud detection tools market along with the drivers and restraints pertaining to the market growth. Growing popularity of digital advertisement is the major factor driving the growth of the SAM ad fraud detection tools market. However, issues associated with ad fraud detection tools usage being complex hinders the growth of SAM Ad fraud detection tools market.

SAM ad fraud detection tools market is segmented into type, end user, and country. Based on type, the SAM ad fraud detection tools market is bifurcated into website and mobile. In 2021, the mobile segment led the SAM ad fraud detection tools market and accounted for a larger market share. Based on end user, the SAM ad fraud detection tools market is segmented into e commerce, travel, finance, gaming, and others. In 2021, the finance segment led the SAM ad fraud detection tools market and accounted for the largest market share. Based on country, the SAM ad fraud detection tools market is segmented into Brazil, Argentina, and rest of SAM. Brazil held the largest market share in 2021.

In SAM, Brazil recorded the highest number of COVID-19 cases, followed by Ecuador, Chile, Peru, and Argentina. As the pandemic has led to seismic effects across several industries, the demand for online platforms has spurred massively. Factors such as remote working, rising digital payment to avoid direct human-to-human contact, and evolving strategies of the companies are leading to the integration of digitization. The requirement for fraud detection tools has further increased during the COVID-19 pandemic due to the surge in internet usage. With the rise in the use of the internet, online shopping, online gaming, and social media trends have begun flourishing in SAM, creating a huge opportunity for advertisers to reach their potential customers through online advertisement. Further, the presence of a larger number of ad fraud detection tools market players in this region favors the growth of digital advertisement. However, this has also led to the rise in advertisement fraudulent activities in the region, which directly affects the advertisers/marketers and small businesses in terms of revenue loss. Thus, to counter these ad frauds, these enterprises are deploying ad fraud detection tools. Therefore, the COVID-19 pandemic boosted the SAM ad fraud detection tools market growth in 2020 and 2021.

AppsFlyer Ltd.; Adjust GmbH; Interceptd (App Samurai Inc.); and Singular Labs, Inc. are among the leading companies in the SAM ad fraud detection tools market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market.      

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