At 9.9% CAGR, North America Voting Management Software Market is Projected to be Worth US$ 224.43 Million by 2030, says Business Market Insights

According to Business Market Insights' research, the North America voting management software market was valued at US$ 105.27 million in 2022 and is expected to reach US$ 224.43 million by 2030, registering a CAGR of 9.9% from 2022 to 2030. Product enhancement to improve voter engagement and experience and embracing blockchain technology in elections are among the critical factors attributed to drive the North America voting management software market growth.

Product enhancement to improve voter engagement and experience is a major trend for the voting management software market because election officials are increasingly recognizing the importance of voter engagement and are looking for ways to make the voting process more accessible, convenient, and secure. Voting management software is increasingly being offered in multiple languages to accommodate the growing diversity of the electorate. This makes it easier for voters who speak languages other than English to cast their ballots. Voting management software companies are also developing accessible voting options for voters with disabilities, which include features such as screen readers, braille ballots, and audio voting instructions. Online voter registration is becoming increasingly popular as it makes it easier for voters to register to vote. This can help increase voter turnout, especially among young people and people who live in rural areas. Voting management software companies are also developing real-time election results reporting tools. This allows voters to track the progress of elections and see the results as they come in.

On the contrary, increase in cyberattacks hampers the growth of North America voting management software market.

Based on deployment type, the North America voting management software market is bifurcated into cloud-based and on-premise. The cloud-based segment held 88.5% market share in 2022, amassing US$ 93.16 million. It is projected to garner US$ 202.19 million by 2030 to register 10.2% CAGR during 2022-2030.

In terms of offering, the North America voting management software market is segmented into platform ballot management, platform performance, event support, audience engagement, and others. The platform ballot management segment held 38.8% share of North America voting management software market in 2022, amassing US$ 40.88 million. It is anticipated to garner US$ 92.03 million by 2030 to expand at 10.7% CAGR during 2022-2030.

By end user, the North America voting management software market is divided into association, government, enterprise, and others. The association segment held 40.6% share of North America voting management software market in 2022, amassing US$ 42.71 million. It is projected to garner US$ 96.44 million by 2030 to expand at 10.7% CAGR from 2022 to 2030.

Based on country, the North America voting management software market is categorized into the US, Canada, and Mexico. Our regional analysis states that the US captured 77.7% share of North America voting management software market in 2022. It was assessed at US$ 81.81 million in 2022 and is likely to hit US$ 177.56 million by 2030, registering a CAGR of 10.2% during 2022-2030.

Key players operating in the North America voting management software market are BigPulse Voting Pty Ltd, ElectionBuddy Inc, Simply Voting Inc, Civix GCR Inc, Scytl Election Technologies SLU, Seasia Infotech, and eBallot, among others.

• In 2022, Ontario Municipal Elections using Scytl's end-to-end verifiable online voting technology. Scytl is proud to have partnered with many of the largest municipalities that adopted secure online voting in 2022, including the City of Markham, Vaughan, Greater Sudbury, and Sarnia, among many others.
  
  
• In 2022, Civix expanded its election platform with new capabilities. Civix and DemTech recently announced a new partnership that will provide election officials with an end-to-end election management system. The partnership provides an expanded platform that will increase accessibility and transparency across the election spectrum, including voter registration, absentee and mail-in voting, election results reporting, election validation, and others.
  
  

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