Report : North America Oral Care Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Product (Toothpastes, Toothbrushes and Accessories, Mouthwashes/Rinses, Denture Products, Dental Prosthesis Cleaning Solutions, Dental Accessories/Ancillaries, and Other Dental Products), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online Retail Stores, and Other Distribution Channels)
Toothpastes Segment has the Largest Share of Product in the North America Oral Care Market during 2021–2028
According to our latest study on “North America Oral Care Market Forecast to 2028 – COVID-19 Impact and Analysis – by Product, and Distribution Channel,” the market is projected to reach US$ 13,492.0 million by 2028 from US$ 10,566.3 million in 2021; it is expected to grow at a CAGR of 3.6% from 2021 to 2028. The report highlights trends prevailing in the market, and the drivers and restraints pertaining to the market growth. The growth of this market is estimated to grow owing to key driving factors such as the rising prevalence of oral diseases, increasing oral care products launches, and rising awareness regarding oral hygiene. However, pricing pressure faced by prominent players in the oral care market hampers the market growth.
While the ongoing COVID-19 pandemic won’t have much of an impact on the oral care market, the oral care market is not expected to be significantly impacted by the Covid-19 pandemic in 2020-2021. However, there could be possible disruptions in the distribution channel during the lockdown, and movement restrictions imposed in North America to control the virus spread and flatten the curve. Social distancing protocols and quarantine measures have led to a shift in consumer purchasing patterns from in-store to online, which would be reflected in oral care/oral hygiene product sales. Major players in the market have continued their production activities during this period. Further, Colgate-Palmolive Company, an American multinational consumer products company, suggests that their oral care products may play a role in temporarily reducing the amount of COVID-19 virus in your mouth. Laboratory tests found that specific kinds of toothpaste, mouthwashes, and mouth spray neutralized SARS-CoV-2, the virus that causes COVID-19, by more than 99%.
Based on product, the oral care market is segmented into toothpastes, denture products, toothbrushes and accessories, mouthwashes/ rinses, dental accessories/ ancillaries, dental prosthesis cleaning solutions and other dental products. In 2021, toothpastes segment accounted for the highest share of the market. However, the toothbrushes and accessories segment is estimated to register the highest CAGR during the forecast period. High usage of toothpaste among people of all income groups can be attributed to the growth of this segment. The availability of different flavors of toothpaste such as mint, lime, strawberry, and many others along with various forms of toothpaste, such as gels, pastes, and powder, which also boosts demand. Furthermore, increasing prevalence of oral conditions coupled with increasing disposable incomes are also anticipated to drive the growth of cosmetics segment.
Koninklijke Philips N.V., Colgate-Palmolive Company, Procter & Gamble, GlaxoSmithKline plc., Unilever, Johnson and Johnson Services, Inc., Perrigo Company plc, Lion Corporation, Sunstar Suisse S.A., and Church & Dwight, Inc. are among the leading companies in the North America oral care market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market.
The market for oral care market is segmented into product, and distribution channel. Based on product, the North America oral care market is segmented into toothpastes, toothbrushes and accessories, mouthwashes/rinses, denture products, dental prosthesis cleaning solutions, dental accessories/ancillaries, and other dental products. Based on distribution channel, the oral care market is segmented into supermarkets/hypermarkets, convenience stores, pharmacies and drug stores, online retail stores, and other distribution channels. Geographically, the oral care market is segmented into North America (US, Canada, Mexico).
North America Oral Care Market, By Country, 2021 and 2028 (%)
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