At 6.7% CAGR, North America Nicotine Pouches Market is Projected to be Worth US$ 4,064.54 Million by 2030, says Business Market Insights

According to Business Market Insights’ research, the North America nicotine pouches market was valued at US$ 2,427.11 million in 2022 and is expected to reach US$ 4,064.54 million by 2030, registering a CAGR of 6.7% from 2022 to 2030. Sustainability initiatives by nicotine pouch manufacturers and strategic development initiatives by key market players are among the critical factors attributed to the North America nicotine pouch market expansion.             

Sustainability initiatives aim to minimize the environmental impact of nicotine pouch production, packaging, and distribution. Manufacturers ensure that the raw materials used in nicotine pouches such as plant fibers and flavorings are sustainably sourced. Key market players adopt eco-friendly packaging materials made from recycled or biodegradable materials. For instance, Loop brand offers nicotine pouches in eco-friendly snus cans that are made of 50% plant-based material and 50% recycled plastic. Some general goals of sustainability include reducing packaging waste and minimizing single-use plastics. Velo, a tobacco-leaf-free nicotine pouch brand, offers its products in recyclable cans. The brand is also focused on reducing energy use, carbon dioxide emissions, and eliminating utilization of single-use plastics. Some companies engage in community-based initiatives, contributing to the welfare of local communities. A few initiatives include environmental projects, fair employment opportunities, and environmental campaigns. In 2022, Swedish Match, in collaboration with Viking Line, launched a campaign to boost sustainability by recycling nicotine pouches and snus, including its ZYN line. The custom recycling bins, equipped with slots for the used Swedish Match nicotine pouches and another for the cases, were rolled out on the Viking Line’s Grace and Amorella ships. Thus, various sustainability initiatives by manufacturers are expected to boost the nicotine pouches market in the future.

On the contrary, stringent government regulations and potential restrictions on nicotine pouches hurdles the growth of North America nicotine pouches market. 

Based on strength, the North America nicotine pouches market is categorized into less than 6 mg/g, 6 mg/g to 12 mg/g, and more than 12 mg/g. The 6mg/g to 12mg/g segment held 70.2% share of North America nicotine pouches market in 2022, amassing US$ 1,704.56 million. It is projected to garner US$ 2,900.52 million by 2030 to expand at 6.9% CAGR during 2022–2030.

In terms of flavor, the North America nicotine pouch market is bifurcated into original/plain and flavored. The flavored segment held 90.4% share of North America nicotine pouches market in 2022, amassing US$ 2,195.13 million. It is projected to garner US$ 3,705.31 million by 2030 to expand at 6.8% CAGR during 2022–2030. The flavored segment is further sub segmented into mint, berry, citrus, fruity, and others.

By distribution channel, the North America nicotine pouches market is categorized into supermarkets & hypermarkets, convenience stores, online retail, and others. The convenience store segment held 42.9% share of North America nicotine pouches market in 2022, amassing US$ 1,042.03 million. It is projected to garner US$ 1,759.15 million by 2030 to expand at 6.8% CAGR during 2022–2030.

Based on country, the North America nicotine pouches market has been categorized into the US, Canada, and Mexico. Our regional analysis states that the US captured 96.1% share of North America nicotine pouches market in 2022. It was assessed at US$ 2,331.72 million in 2022 and is likely to hit US$ 3,896.45 million by 2030, exhibiting a CAGR of 6.6% during 2022-2030.           

Key players operating in the North America nicotine pouches market are Swisher International Inc, Nu-X Ventures LLC, Swedish Match AB, Altria Group Inc, Imperial Brands Plc, Philip Morris International Inc, British American Tobacco Plc, Atlas International LLC, Sesh Products US Inc, and Enorama Pharma AB, among others.

• In Jun 2023, Imperial Brands acquires a range of nicotine pouches from TJP Labs in order to facilitate its entry into the modern US oral market. Imperial's US operation, ITG Brands, will offer 14 product variants of oral nicotine pouches to legal adult Americans, with a relaunch in 2024. TJP Labs will continue to manufacture the pouches.

• In Oct 2023, Sesh Products US, Inc. is pleased to announce that its Premarket Tobacco Product Applications (PMTAs) have been accepted for review by the US Food and Drug Administration (FDA). In compliance with the May 14, 2022, deadline for then-marketed synthetic nicotine products, Sesh submitted a bundled PMTA covering 72 SKUs, all under the "Sesh+" brand. These applications have now progressed to the next phase of the PMTA review process.

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