At 4.8% CAGR, North America Hair Extensions Market is Projected to be Worth US$ 2,019.55 Million by 2031, says Business Market Insights

According to Business Market Insights’ research, the North America hair extensions market was valued at US$ 1,390.58 million in 2023 and is expected to reach US$ 2,019.55 million by 2031, registering a CAGR of 4.8% from 2023 to 2031. Increased promotion of hair extensions on social media and rising adoption of self-grooming products are among the critical factors attributed to drive the North America hair extensions market growth.

There is an emerging trend of promoting hair extensions on social media platforms. These platforms also have integrated shopping facilities, which allow several influencers and hairstylists to market hair extensions online. Consumers tend to purchase hair extensions and skin-related products to enhance their appearance on social media platforms. In the current market scenario, several hair extensions organizations are also moving toward social media platforms such as Instagram, Facebook, Pinterest, and YouTube to endorse their brand and work. Such organizations record their clients' best hair transformations and upload them on social media to showcase their work and reach target consumers. Secret Hair is one such company that has grown through social media by showcasing its work and using appropriate hashtags to reach the desired consumers. Instagram is among the favorite social platforms to sell hair extensions. Hair extensions are best shown off in consumer-generated content, where they exhibit their hair extensions in video and picture tutorials. All these factors are proliferating the demand for hair extensions.

On the contrary, unethical practices in hair industry hampers the growth of North America hair extensions market.

By product type, the North America hair extensions market is segmented into tape-in, fusion and pre-bonded, clip-in, weft, and others. The clip-in segment held 40.7% share of North America hair extensions market share in 2023, amassing US$ 565.29 million. It is projected to garner US$ 753.66 million by 2031 to register 3.7% CAGR during 2023–2031.

In terms of source, the North America hair extensions market is segmented into human hair and synthetic hair. The synthetic hair segment held 57.4% share of North America hair extensions market share in 2023, amassing US$ 798.70 million. It is projected to garner US$ 1,143.33 million by 2031 to register 4.6% CAGR during 2023–2031.

In terms of distribution channel, the North America hair extensions market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held 45.3% share of North America hair extensions market share in 2023, amassing US$ 630.19 million. It is projected to garner US$ 927.51 million by 2031 to register 4.9% CAGR during 2023–2031.

Based on country, the North America hair extensions market is categorized into the US, Canada, and Mexico. Our regional analysis states that the US captured 77.9% share of North America hair extensions market in 2023. It was assessed at US$ 1,083.36 million in 2023 and is likely to hit US$ 1,534.57 million by 2031, registering a CAGR of 4.4% during 2023–2031.

Key players operating in the North America hair extensions market are Cinderellahair Inc, Easihair Pro, Evergreen Products Group Ltd, Great Lengths SpA, Hairlocs Inc, Klix Hair Inc, Locks & Bonds, and Socap USA Inc, among others.

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