Report : North America Frozen Potato Market Forecast to 2031 - Regional Analysis - by Product Type (French Fries, Hash Brown, Shaped, Mashed, Battered/Cooked, Topped/Stuffed, and Others) and End User (Residential and Commercial)
At 5.0% CAGR, North America Frozen Potato Market is Projected to be Worth US$ 35,024.70 Million by 2031, says Business Market Insights
According to Business Market Insights’ research, the North America frozen potato market was valued at US$ 23,733.53 million in 2023 and is expected to reach US$ 35,024.70 million by 2031, registering a CAGR of 5.0% from 2023 to 2031. Use of innovative technologies and rising demand for convenience food are among the critical factors attributed to drive the North America frozen potato market growth.
The frozen potato industry has started to use innovative and advanced technologies to provide better quality to consumers. Manufacturers are increasingly using advanced refrigeration techniques in the frozen potato industry. Many of these innovative technologies are in the development stage and require high capital. Some of these technologies provide energy saving, while some provide high-quality advantages. For instance, according to research conducted by the scientists at the US Department of Agriculture’s Agricultural Research Service (ARS) and the University of California-Berkeley scientists, the use of isochoric freezing technology instead of isobaric technology can keep the food fresh without forming ice crystals and help achieve energy saving and low carbon emissions. Thus, the use of these technologies will help the manufacturers as well as the consumers and can be a win-win situation for both. Other innovative freezing technologies such as hydro-fluidization and impingement are also emerging at a rapid pace in the market. The manufacturers believe that fast freezing without the formation of small ice crystals offer quality advantages to frozen potato products. Thus, this is becoming a driving trend in the North America frozen potato market.
On the contrary, increasing preference for fresh and natural products hampers the growth of North America frozen potato market.
By product type, the North America frozen potato market is segmented into French fries, hash brown, shaped, mashed, battered/cooked, topped/stuffed, and others. The French fries segment held 72.5% share of North America frozen potato market share in 2023, amassing US$ 17,207.07 million. It is projected to garner US$ 25,695.01 million by 2031 to register 5.1% CAGR during 2023–2031.
In terms of end user, the North America frozen potato market is bifurcated into residential and commercial. The commercial segment held 78.4% share of North America frozen potato market in 2023, amassing US$ 18,617.92 million. It is anticipated to garner US$ 27,672.22 million by 2031 to expand at 5.1% CAGR during 2023–2031.
Based on country, the North America frozen potato market is categorized into the US, Canada, and Mexico. Our regional analysis states that the US captured 73.6% share of North America frozen potato market in 2023. It was assessed at US$ 17,468.74 million in 2023 and is likely to hit US$ 25,486.01 million by 2031, registering a CAGR of 4.8% during 2023–2031.
Key players operating in the North America frozen potato market are Aviko BV; Bart's Potato Co; Farm Frites International BV; Greenyard NV; Himalaya Food International Ltd; JR Simplot Co; Kraft Heinz Co; Lamb Weston Holdings Inc; and McCain Foods Ltd., among others.
- October-2022: Aviko opened a new factory in Poperinge to produce 3.5 million kilos of frozen fries and 220,000 kilos of potato flakes weekly. The expansion fits Cosun's Unlock 25 strategy, which focuses on increasing profitable growth in potato products with added value.
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