At 6.6% CAGR, North America Flavor Masking Agents Market is Projected to be Worth US$ 114.79 Million by 2030, Says Business Market Insights

According to Business Market Insights' research, the North America flavor masking agents market was valued at US$ 68.93 million in 2022 and is expected to reach US$ 114.79 million by 2030, registering a CAGR of 6.6% from 2022 to 2030. Wide array of application and technological advancements in flavor masking are among the critical factors attributed to the North America flavor masking agents market expansion.

Flavor masking agents are additives used to mask unpleasant and undesirable flavors in various food and beverages, pharmaceuticals and nutraceuticals, pet food, and animal feed. Bitterness, vitamins and minerals flavor, overly sweetness, metallic flavor, and glycerin flavor in food products are masked with flavor ingredients to give the end products an appealing taste and flavor. Flavor masking agents are widely used in bakery and confectionery, dairy and frozen desserts, meat substitutes, dairy alternative products, Ready-to-eat (RTE) and Ready-to-cook (RTC) meals, and meat and seafood products. Many processed fortified foods such as dairy items, meat products, and bakery and confectionery items contain vitamins, protein, and other functional ingredients with unpleasant odors and tastes. Flavor masking agents are widely used in these products to get the desired flavor and taste. Additionally, flavor masking agents allow for a reduction in the sugar, salt, and fat content of processed foods. Thus, increased consumption of processed foods propels the demand for flavor masking agents.

The pharmaceutical industry has grown at a rapid pace over the last decade and is expected to continue this trend in the coming decade. Due to growing urbanization, people are adopting a more sedentary lifestyle. Obesity rates and the prevalence of diseases like diabetes are rising as a result of this. The growth of the pharmaceutical and nutraceuticals industry can be attributed to the rising prevalence of diseases such as heart disease, cancer, stroke, respiratory disease, diabetes, Alzheimer's disease, influenza, pneumonia, kidney disease, and septicaemia. The use of flavor masking agents is crucial due to the concentrated amount of protein, vitamins, or minerals found in pharmaceutical products. In addition, the rising focus on improving the taste of bitter medicines by adding flavor masking agents is also propelling the market growth.

However, the use of flavor masking agents is not limited to the pharmaceuticals and food & beverages industries. Flavor masking agents are extensively used in the pet food, animal feed, and cosmetics and personal care industries. In cosmetics and personal care products, masking agents are used to suppress or reduce the undesirable aroma of various active ingredients. In pet food and animal feed, flavor masking agents are used to mask the off notes of various fortification ingredients such as vitamins, minerals, prebiotics and probiotics, proteins, and fats and lipids. Thus, wide array of applications of flavor masking agents in different product formulations is driving the market growth.

On the contrary, high manufacturing expenses results in high product cost hampers the growth of North America flavor masking agents market.

Based on type, the North America flavor masking agents market is categorized into sweet, salt, fat, bitter, and others. The bitter segment held 47.6% share of the North America flavor masking agents market in 2022, amassing US$ 32,836.88 thousand. It is projected to garner US$ 55,945.37 thousand by 2030 to expand at 6.9% CAGR during 2022-2030.

By application, the North America flavor masking agents market is segmented into food and beverages, pharmaceuticals and nutraceuticals, and others. The food and beverages segment held 53.5% share of North America flavor masking agents market in 2022, amassing US$ 36,856.58 thousand. It is projected to garner US$ 59,801.15 thousand by 2030 to expand at 6.2% CAGR during 2022-2030. The food and beverages segment is further subsegmented into bakery and confectionery, dairy and frozen desserts, beverages, meat, poultry, and seafood, meat substitutes, dairy alternatives, RTE and RTC meals, and other food and beverages.

Based on country, the North America flavor masking agents market is categorized into the US, Canada, and Mexico. The US held 75.9% share of North America flavor masking agents market in 2022, amassing US$ 52,280.23 thousand. It is projected to garner US$ 85,609.16 thousand by 2030 to expand at 6.4% CAGR during 2022-2030.

Key players operating in the North America flavor masking agents market are Sensient Technologies Corp, Firmenich International SA, Tate & Lyle Plc, Archer-Daniels-Midland Co, Kerry Group Plc, Carmi Flavor & Fragrance Co Inc, Synergy Flavors Inc, Virginia Dare Extract Co Inc, GEO Specialty Chemicals Inc, and Koninklijke DSM NV, among others.



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