At 10.5% CAGR, North America Digital English Language Learning Market is Projected to be Worth US$ 1,360.73 Million by 2030, says Business Market Insights

According to Business Market Insights' research, the North America digital English language learning market was valued at US$ 613.40 million in 2022 and is expected to reach US$ 1,360.73 million by 2030, registering a CAGR of 10.5% from 2022 to 2030. Rising digitalization in educational sector and increasing gamification of language learning platforms are among the critical factors attributed to drive the North America digital English language learning market growth.

The rising digitalization in the education sector has had a significant impact on the digital English language learning market. With advancements in technology and the surging availability of internet access, digital platforms have become an integral part of the learning process. This has created a helping environment for the growth and development of the digital English language learning market. One of the key drivers of this market is the convenience and accessibility offered by digital platforms. Students can now access English language learning resources anytime and anywhere, allowing for flexible learning schedules. Digital platforms also provide a wide range of interactive tools and multimedia content, such as videos, audio recordings, and interactive quizzes, which enhance the learning experience and make it more engaging for learners. Moreover, the digitalization of education has opened up opportunities for personalized learning. With the help of AI and machine learning algorithms, digital English language learning platforms can adapt to the individual needs and preferences of learners. This personalized approach helps learners to progress at their own pace and focus on areas they need to improve, leading to more effective language acquisition. Furthermore, the digitalization of education has also facilitated global connectivity and collaboration. Students can now connect with English language learners from different parts of the world, enabling them to practice their language skills in real-life scenarios. This not only enhances their language proficiency but also promotes cultural understanding and global awareness. In conclusion, the rising digitalization in the education sector has driven the growth of the digital English language learning market by providing convenience, accessibility, personalized learning, and global connectivity. As technology continues to advance, we can expect further innovation in digital language learning platforms, making English language acquisition more efficient and enjoyable for learners worldwide.

On the contrary, data security risks hamper the growth of North America digital English language learning market.

Based on product type, the North America digital English language learning market is bifurcated into cloud and on-premise. The cloud segment held 62.6% market share in 2022, amassing US$ 383.90 million. It is projected to garner US$ 894.69 million by 2030 to register 11.2% CAGR during 2022-2030.

By business type, the North America digital English language learning market is divided into B2B and B2C. The B2B segment held 73.5% share of North America digital English language learning market in 2022, amassing US$ 451.11 million. It is projected to garner US$ 1046.85 million by 2030 to expand at 11.1% CAGR from 2022 to 2030.

In terms of end user, the North America digital English language learning market is bifurcated into non-academic learners and academic learners. The academic learners segment held 65.4% share of North America digital English language learning market in 2022, amassing US$ 401.03 million. It is anticipated to garner US$ 814.31 million by 2030 to expand at 9.3% CAGR during 2022-2030. Furthermore, the non-academic learners segment is subcategorized into corporate, private language schools, and direct to consumer. Additionally, the direct-to-consumer segment is subcategorized into TOEFL, TOEIC, Cambridge business English certificate, IELTS, and others. Furthermore, the academic learners segment is subcategorized into 0 - 5, 6 - 11, 12 - 16, 17 - 30, and 30 Above.

Based on country, the North America digital English language learning market is categorized into the US, Canada, and Mexico. Our regional analysis states that the US captured 56.5% share of North America digital English language learning market in 2022. It was assessed at US$ 346.51 million in 2022 and is likely to hit US$ 758.04 million by 2030, registering a CAGR of 10.3% during 2022-2030.

Key players operating in the North America digital English language learning market are EF EDUCATION FIRST; ELSA, Corp.; Houghton Mifflin Harcourt Co; MACMILLAN; McGraw-Hill Education Inc; OXFORD UNIVERSITY PRESS; Pearson Plc; Sanako Corporation; Transparent Language; Vipkid; CAMBRIDGE UNIVERSITY PRESS; Voxy; Chegg Inc; Duolingo Inc; INLINGUA INTERNATIONAL LTD.; Berlitz Corporation; and IXL Learning, among others.

• In November-2023, Macmillan Learning announced the launch of The Bedford Bookshelf, a digital platform that delivers a comprehensive and customizable collection of digital learning materials at an affordable price.
  
  
• In March-2021, Macmillan Education India introduced an interactive skill, "Macmillan Altura," on Amazon Alexa for learners of all age groups to learn English. The Macmillan Altura skill offers curriculum-grade English learning content in a storytelling format, vocabulary-building exercises, interactive quizzes on listening comprehension, and English grammar structured in levels 1 to 5.
  
  
• In January-2021, Macmillan Education provided the highest quality books, tools, and content for students around the world and built strong partnerships with educators across their curriculum, language learning, and higher education divisions by introducing new methodologies, developing print and digital resources, and providing sound teaching practice and pedagogy that inspire learners to achieve more.
  
  
• In October-2022, VISANG Education planned to present a new digital interactive learning solution adapted from one of Oxford University Press's (OUP) popular courses.
  
  
• In July-2021, Oxford University Press signed a licensing agreement with AKA AI to transform Oxford's Let us Go! Learning materials using its AI technologies.
  
  
• In September-2020, OUP launched a program of digital events for English language teachers. It is an ELT Together-a month-long program of digital events for English language teachers.
  
  

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