Report : North America Demineralized Whey Powder Market Forecast to 2031 - Regional Analysis - by Type (50% Demineralized Whey, 70% Demineralized Whey, 90% Demineralized Whey, and Others), Category (Conventional and Organic), and Application (Bakery and Confectionery, Dairy and Frozen Desserts, Infant Nutrition, Beverages, and Others)
At 4.3% CAGR, North America Demineralized Whey Powder Market is Speculated to be Worth US$ 241.68 Million by 2031, says Business Market Insights
According to Business Market Insights’ research, the North America demineralized whey powder market was valued at US$ 172.56 million in 2023 and is expected to reach US$ 241.68 million by 2031, registering a CAGR of 4.3% from 2023 to 2031. Rising demand for sports nutrition products and advancements in processing technologies loss are among the critical factors attributed to drive the North America demineralized whey powder market growth.
Demineralized whey powder provides significant nutritional benefits to individuals with lifestyle influenced diseases such as diabetes, obesity, heart diseases, etc. According to WHO, in 2023, 37 million children under the age of 5 were overweight. Over 390 million children and adolescents aged 5–19 years were overweight in 2023, including 160 million who were living with obesity. This product is widely recognized for its role in protein fortification, providing a concentrated source of high-quality protein that supports muscle recovery and growth. Health-conscious consumers favor demineralized whey powder for its ability to enhance overall health maintenance. It contains essential amino acids and bioactive peptides that contribute to various bodily functions, including metabolic health and immune system support. Further, its high digestibility ensures efficient absorption of nutrients, making it suitable for individuals seeking nutritional supplements that are easy on the digestive system. In sports nutrition, demineralized whey powder is a preferred ingredient due to its rapid digestion and absorption properties, which aid in post-exercise recovery and muscle repair. Athletes and fitness enthusiasts rely on its ability to deliver essential nutrients quickly, supporting their performance goals and recovery processes. Thus, the rising health consciousness and fitness trends are expected to fuel the demand for demineralized whey powder in the sports nutrition sector in the coming years.
On the contrary, stringent regulations related to demineralized whey powder hamper the growth of North America demineralized whey powder market.
Based on type, the North America demineralized whey powder market is segmented into 50% demineralized whey, 70% demineralized whey, 90% demineralized whey, and others. The 90% demineralized whey segment held 34.2% market share in 2023, amassing US$ 58.94 million. It is projected to garner US$ 86.58 million by 2031 to register 4.9% CAGR during 2023–2031.
By category, the North America demineralized whey powder market is divided into conventional and organic. The conventional segment held 77.0% share of North America demineralized whey powder market in 2023, amassing US$ 132.80 million. It is projected to garner US$ 184.17 million by 2031 to expand at 4.2% CAGR from 2023 to 2031.
In terms of application, the North America demineralized whey powder market is categorized into bakery and confectionery, dairy and frozen desserts, infant nutrition, beverages, and others. The infant nutrition segment held 34.7% share of North America demineralized whey powder market in 2023, amassing US$ 59.87 million. It is predicted to garner US$ 90.10 million by 2031 to expand at 5.2% CAGR between 2023 and 2031.
Based on country, the North America demineralized whey powder market is categorized into the US, Canada, and Mexico. Our regional analysis states that the US captured 78.6% share of North America demineralized whey powder market in 2023. It was assessed at US$ 135.57 million in 2023 and is likely to hit US$ 190.10 million by 2031, registering a CAGR of 4.3% during 2023–2031.
Key players operating in the North America demineralized whey powder market are Interfood Holding BV, Lactalis Ingredients, Hiroland Domestic and Foreign Trade Ltd Co, Berkshire Dairy and Food Products LLC, LACLAT Ltd, Valio Ltd, Royal FrieslandCampina NV, and ALIMA-BIS, among others.
- In May 2024, Lactalis Ingredients introduced new packaging for its Flowhey D40 whey powder, replacing the DEMLAC 8000 name. The new packaging aims to maintain product quality during transport and storage and better meet customer requirements. It includes several languages for better responsiveness and flexibility, specifically for the Mayenne plant, which produces Flowhey® quality demineralized whey.
- In August 2021, Royal FrieslandCampina NV announced the introduction of Deminal 90 Organic, a premium demineralized whey powder ingredient catering to the burgeoning organic infant formula industry.
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