Specialty Stores Segment to Dominate MEA School Uniform Market During 2021–2028  

According to a new market research study on “MEA School Uniform Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Product Type, Category, and Distribution Channel” is expected to reach US$ 4,977.69 million by 2028 from US$ 3,819.57 million in 2021. The market is estimated to grow at a CAGR of 3.9% from 2021 to 2028. The report provides trends prevailing in the MEA school uniform market along with the drivers and restraints pertaining to the market growth. Emphasis on sports and extracurricular activities in schools and escalating opportunities from several countries are the major factor driving the growth of the MEA school uniform market. However, rising adoption of online and blended learning hinders the growth of MEA school uniform market.       

In case of COVID-19, MEA is highly affected especially South Africa. The COVID-19 pandemic has had a severe impact on the economy of the MEA. The continued closure of schools due to the pandemic has caused unprecedented disruption in the market. With schools remaining mostly shut for almost two years, uniform sellers and manufacturers have been among the worst hit. Uniform sellers and manufacturers have suffered from unbearable losses. Sellers and manufacturers had a huge stock of unsold goods. Many uniform sellers and manufacturers have faced a severe cash crunch. The COVID-19 pandemic has also impacted the production of school uniform fabric. Furthermore, online classes becoming the new normal impacted the demand for school uniforms. However, as the countries are working towards reopening the schools, the demand for school uniforms is expected to rise. With the schools reopening in various countries, sales are increasing gradually. The demand for school uniforms will depend upon factors such as the evolution of the epidemic and the reopening of schools. The COVID-19 pandemic has caused school closures in many countries in the MEA, resulting in major disruptions to education. The pandemic has negatively impacted the growth of the school uniform market in the region.

The MEA school uniform market is segmented based on product type, category, distribution channel, and country. Based on product type, the market has been segmented into topwear, bottomwear, footwear, and others. The topwear segment dominated the market in 2020 and same segment is expected to be fastest growing during forecast period. Based on category, the market has been segmented into boys and girls. The girls segment dominated the market in 2020 and boys segment is expected to be fastest growing during forecast period. Based on distribution channel, the market has been segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment dominated the market in 2020 and online retail segment is expected to be fastest growing during forecast period. Based on country, the market has been segmented into the UAE, South Africa, Saudi Arabia, and rest of MEA.    

Fraylich School Uniforms, French Toast, Trutex Limited, and Williamson-Dickie Manufacturing Company are among the leading companies in the MEA school uniform market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2020, Capitalizing on the Animal Crossing craze, French Toast formed its virtual island within the trending gaming world by Nintendo. The company built virtual classrooms which offer on-brand outfits for avatars to choose from, such as its signature three-button polos and a variety of fashionable face masks.                      

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