Enterprise Segment to Dominate MEA G Suite Business Software Market during 2021–2028

According to a new market research study on “MEA G Suite Business Software Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Type and End-user” is expected to reach US$ 214.70 million by 2028 from US$ 134.47 million in 2021. The market is estimated to grow at a CAGR of 6.9% from 2021 to 2028. The report provides trends prevailing in the MEA G suite business software market along with the drivers and restraints pertaining to the market growth. Immersive experience for users and addition of functionalities is the major factor driving the growth of the MEA G suite business software market. However, issues associated with the availability of economical alternatives hinder the growth of MEA G suite business software market.  

The MEA G suite business software market is segmented into type, end-user and country. Based on type, the MEA North G suite business software market is segmented into administration software, ERP software, finance software, HR software, and others. The ERP software segment dominated the market in 2020 and finance software segment is expected to be the fastest growing during the forecast period. Based on end-user, the MEA G suite business software market is segmented into individual and enterprise. The enterprise segment dominated the market in 2020 and is expected to be the fastest growing during the forecast period. Based on country, G suite business software market is classified into Saudi Arabia, UAE, South Africa, and Rest of MEA.

The major countries in the MEA facing the economic impact of the COVID-19 pandemic include Saudi Arabia, the UAE, Egypt, Morocco, and Kuwait. The region is projected to register a swift decline in overall operational activities due to industries shutting down and technology innovations coming to a halt across the Middle East & Africa. Regardless of previous projections for steady growth of the G Suite business software market in the MEA due to the escalating development of the retail, education, and hospitality sectors, to enhance the implementation of advanced G Suite business software to improve efficiencies and enhance industrial operations. The MEA reported comparatively fewer COVID-19 cases than North America and Europe; therefore, strict lockdown regulation was not applied to all the countries in the region. However, going with the trend, the G Suite business software market in the Middle East and Africa was significantly impacted.

Calendly; Expensify, Inc.; Freshworks Inc.; GROOVE; MAILTRACK.IO; Mixmax; NetHunt Inc.; Rewardly, Inc.; Salesforce.com, Inc.; and Zendesk are among the leading companies in the MEA G suite business software market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2021, Zendesk, Inc. (NYSE: ZEN), a customer service software company focused on improving customer interactions, has announced the general release of its full messaging solution as part of the new Zendesk Suite.

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