Report : Middle East & Africa Frozen Potato Market Forecast to 2031 - Regional Analysis - by Product Type (French Fries, Hash Brown, Shaped, Mashed, Battered/Cooked, Topped/Stuffed, and Others) and End User (Residential and Commercial)
At 3.7% CAGR, Middle East & Africa Frozen Potato Market is Projected to be Worth US$ 5,389.25 Million by 2031, says Business Market Insights
According to Business Market Insights’ research, the Middle East & Africa frozen potato market was valued at US$ 4,037.27 million in 2023 and is expected to reach US$ 5,389.25 million by 2031, registering a CAGR of 3.7% from 2023 to 2031. Expansion of quick service restaurants (QSRs) and rising demand for convenience food are among the critical factors attributed to drive the Middle East & Africa frozen potato market growth.
Fast-food and quick-service restaurants have now become the need of the hour for consumers. Due to the fast-paced lifestyle, people are increasingly prioritizing convenience. Moreover, due to the rising number of dual-income families and single-person households, people don’t get enough time to focus on their personal lives. Therefore, they are seeking products that offer them convenience and help save their time and effort. Fast food restaurants and quick service restaurants (QSRs) offer mass-produced products in no time offering huge convenience to the consumers. These restaurants are becoming popular because they offer a variety of food in very less time and at affordable prices. Consumers now want convenience and quick service with their food. Quick-service restaurants cater to the need of the consumers as they offer sit and dine, along with numerous services such as drive-thru, takeout, and home delivery, which suits the modern lifestyle of the consumers. Due to the growth and expansion of these quick-service restaurants or QSRs, the demand for frozen potatoes has also increased. Products like frozen French fries, hash browns, and shaped and stuffed/topped potatoes are mostly demanded by the QSRs because frozen potato requires less preparation time and is easy to use. This helps the QSRs to provide the consumers with their food quickly, which is the main strength of the quick-service restaurants.
On the contrary, increasing preference for fresh and natural products hampers the growth of Middle East & Africa frozen potato market.
By product type, the Middle East & Africa frozen potato market is segmented into French fries, hash brown, shaped, mashed, battered/cooked, topped/stuffed, and others. The French fries segment held 44.5% share of Middle East & Africa frozen potato market share in 2023, amassing US$ 1,797.44 million. It is projected to garner US$ 2,479.61 million by 2031 to register 4.1% CAGR during 2023–2031.
In terms of end user, the Middle East & Africa frozen potato market is bifurcated into residential and commercial. The commercial segment held 65.5% share of Middle East & Africa frozen potato market in 2023, amassing US$ 2,643.82 million. It is anticipated to garner US$ 3,559.38 million by 2031 to expand at 3.8% CAGR during 2023–2031.
Based on country, the Middle East & Africa frozen potato market is categorized into South Africa, Saudi Arabia, the UAE, Iran, and the Rest of Middle East & Africa. Our regional analysis states that the Rest of Middle East & Africa captured 41.2% share of Middle East & Africa frozen potato market in 2023. It was assessed at US$ 1,664.57 million in 2023 and is likely to hit US$ 2,154.47 million by 2031, registering a CAGR of 3.3% during 2023–2031.
Key players operating in the Middle East & Africa frozen potato market are Aviko BV; Bart's Potato Co; Farm Frites International BV; Greenyard NV; JR Simplot Co.; Kipco Damaco NV; Kraft Heinz Co; Lamb Weston Holdings Inc; and McCain Foods Ltd, among others.
- October-2022: Aviko opened a new factory in Poperinge to produce 3.5 million kilos of frozen fries and 220,000 kilos of potato flakes weekly. The expansion fits Cosun's Unlock 25 strategy, which focuses on increasing profitable growth in potato products with added value.
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