Report : Japan Picture Frames Market Size and Forecast (2021 - 2031), Country Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type (Wall Hanging and Tabletop), Category (Digital and Conventional), Material (Wood, Metal, Plastic, and Others), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)
High Demand for Personalized Frames Drives Japan Picture Frames Market Growth During 2023–2031
According to our new research study on “Japan Picture Frames Market Forecast to 2031 – by Type, Category, Material, and Distribution Channel,” the market was valued at US$ 92.11 million in 2023 and is projected to reach US$ 114.46 million by 2031; it is expected to register a CAGR of 2.8% during 2023–2031. The report highlights key factors propelling the market growth and prominent players along with their developments in the market.
Personalized picture frames contain personal photos, messages, and designs as per customer preferences. These personalized frames provide a unique touch to home décor, and they are also perceived as excellent gifting options. The increasing popularity of framing printed inspirational quotations for display purposes in schools, homes, and offices drives the demand for personalized picture frames in Japan. Thus, with increasing demand, manufacturers are also making efforts to come up with innovative products with cutting-edge customization features to match particular requirements of their clients. Personalized picture frames are typically made with high-quality materials and can be tailored to meet consumer’s preferences in terms of price and appearance. Japan has a powerful culture of gifting unique articles. People give gifts when they meet for the first time or return from trips, or on other important occasions such as birthdays, weddings, graduations, anniversaries, White Day, and Valentine’s Day. They consider personalized and distinctive picture frames to serve as meaningful gifts to their loved ones. In Japan, gift shops are widely available at train stations, shrines, and department stores. Thus, increasing demand for personalized frames contributes to the growing Japan picture frames market size.
Japan Picture Frames Market: Trends
Rapid digitalization is a significant reason for the increasing use of smart devices and home automation across Japan. Elevating disposable incomes and rising urbanization are important factors driving the demand for digital picture frames in the country. Digital picture frames offer users a convenient, stylish, and dynamic way to display photos, art pieces, and videos. These frames feature high-quality display screens and remote-controlled Wi-Fi connectivity. The increasing popularity of multifunctional gadgets among the general public in Japan contributes to the demand for digital picture frames. Digital picture frames can be operated using smartphones or tablets connected via Bluetooth, near-field communication (NFC), or Wi-Fi. These technologies allow users to control their smart appliances using a remote-control device. Manufacturers focus on developing digital picture frames, among other home décor products, to make them appealing to tech-savvy consumers. Companies such as GT Company (KODAK) and Sony Group offer digital picture frames in the country. Thus, the surging popularity of digital frames is expected to emerge as one of the Japan picture frames market trends in the coming years.
Consumers increasingly prefer buying home décor products such as picture frames via online retail platforms due to the availability of a broad variety of products of different brands at affordable prices. Furthermore, these channels provide information such as detailed product descriptions, consumer ratings and reviews, and home delivery services. During the COVID-19 pandemic, people were compelled to stay home, which resulted in an inclination toward online shopping. Thus, with the increasing penetration of e-commerce across the country, picture frame manufacturers are focusing on enhancing their online presence by selling their end products through well-known e-commerce platforms, including Rakuten, Amazon, and YAHOO Japan Corporation. Moreover, they provide direct-to-consumer (D2C) sales services to sell products online through their websites. Hence, the rising penetration of e-commerce is expected to provide lucrative opportunities for the picture frames market in Japan during the forecast period.
Japan Picture Frames Market Growth
The scope of the Japan picture frames market report includes the assessment of the market performance. In Japan, the demand for picture frames is increasing owing to the surging appreciation for personalized interior design and home décor. People in the country have become more invested in creating aesthetically pleasing living spaces. Picture frames, being versatile and customizable, offer an easy way to add a personal touch to home interiors. This trend has a particular impact on the younger population, influenced by global design trends and a desire to express themselves individually through their living environments. In addition, owing to the rising popularity of photography as a hobby with the proliferation of high-quality smartphone cameras and the expanding reach of social media platforms such as Instagram, amateur photographers seek to display their favorite images in a tangible decorative form.
The Japan picture frames market analysis has been performed by considering the following segments: type, category, material, and distribution channel. By type, the market is segmented into wall hanging and tabletop. The wall hanging segment held the largest Japan picture frames market share in 2023. The market, based on category, is bifurcated into conventional and digital. The conventional segment held a larger market share in 2023. In terms of material, the market is segmented into wood, metal, plastic, and others. The wood segment held the largest Japan picture frames market share in 2023. The increasing preference for natural and sustainable home décor materials contributes to the demand for wooden picture frames in Japan. Moreover, environmental awareness encourages consumers to choose eco-friendly and renewable options. Wooden frames offer a warm, timeless aesthetic that complements various interior design styles, from rustic to modern minimalist. The tactile quality and unique grain patterns of wood also provide a hint of authenticity and craftsmanship that mass-produced synthetic frames lack, making them a popular choice among consumers looking to add a touch of natural beauty to their living spaces.
Based on distribution channel, the Japan picture frames market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment accounted for the largest market share in 2023. Specialty stores offer expertise and personalized service by appointing staff that have specialized product knowledge. These stores keep home décor items and gifts on display in dedicated sections to allow consumers to choose picture frames based on material quality, frame size, style, and other personal needs. The specialized environment fosters a more immersive and informed shopping experience. This personalized approach and the assurance of finding top-tier products make specialty stores appealing to consumers seeking to buy picture frames.
Inter IKEA Holding BV; DAIO Co., Ltd; Aruna Co., Ltd; Industria de Diseno Textil SA; VANJOH CO., LTD; Ladonna Co., Ltd; Daisen Wood Frame; Daigaku Co., Ltd; Kishima Co., Ltd; and Mie Gakken Co., Ltd are among the leading companies profiled in the Japan picture frames market report.
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