Toothpastes Segment has the Largest Share of Product in the Europe Oral Care Market during 2021–2028

According to our latest study on “Europe Oral Care Market Forecast to 2028 – COVID-19 Impact and Analysis – by Product, and Distribution Channel,” the market is projected to reach US$ 11,252.9 million by 2028 from US$ 9,130.5 million in 2021; it is expected to grow at a CAGR of 3.0% from 2021 to 2028. The report highlights trends prevailing in the market, and the drivers and restraints pertaining to the market growth. The growth of this market is estimated to grow owing to key driving factors such as the rising prevalence of oral diseases, increasing oral care products launches, and rising awareness regarding oral hygiene. However, pricing pressure faced by prominent players in the oral care market hampers the market growth.

The COVID-19 pandemic effect is still very active among various countries in Europe. In addition to the recovery and rebuilding, the European countries are investing in aggressive, track, test, surveillance, and respiratory systems to combat the pandemic. Among all European countries, Spain, Italy, Germany, France, and the UK are most affected due to the increasing number of coronavirus cases and deaths associated with it. A team from the Division of Infection and Immunity, University of Cardiff (United Kingdom) determined the effect of mouthwash on COVID-19; the team studied seven different commercial types of mouthwash including Corsodyl, Listerine Cool Mint, Listerine Advanced, and Dentyl Fresh Protect, which contained varying amounts of ethanol and CPC. The results demonstrated the potential of the mouthwashes to reduce COVID-19 infectivity in the oropharynx. Thus, the growing focus on research on the effect of mouthwash on the COVID-19 pandemic and rising oral care hygiene is likely to impact the market positively.

Based on product, the oral care market is segmented into toothpastes, denture products, toothbrushes and accessories, mouthwashes/ rinses, dental accessories/ ancillaries, dental prosthesis cleaning solutions and other dental products. In 2021, toothpastes segment accounted for the highest share of the market. However, the toothbrushes and accessories segment is estimated to register the highest CAGR during the forecast period. High usage of toothpaste among people of all income groups can be attributed to the growth of this segment. The availability of different flavors of toothpaste such as mint, lime, strawberry, and many others along with various forms of toothpaste, such as gels, pastes, and powder, which also boosts demand. Furthermore, increasing prevalence of oral conditions coupled with increasing disposable incomes are also anticipated to drive the growth of cosmetics segment.

Koninklijke Philips N.V., Colgate-Palmolive Company, Procter & Gamble, GlaxoSmithKline plc., Unilever, Johnson and Johnson Services, Inc., Perrigo Company plc, Lion Corporation, Sunstar Suisse S.A., and Church & Dwight, Inc. are among the leading companies in the Europe oral care market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market.

The market for oral care market is segmented into product, and distribution channel. Based on product, the Europe oral care market is segmented into toothpastes, toothbrushes and accessories, mouthwashes/rinses, denture products, dental prosthesis cleaning solutions, dental accessories/ancillaries, and other dental products. Based on distribution channel, the oral care market is segmented into supermarkets/hypermarkets, convenience stores, pharmacies and drug stores, online retail stores, and other distribution channels. Geographically, the oral care market is segmented into Europe (Germany, UK, France, Spain, Italy, Rest of Europe).

Europe Oral Care Market, By Country, 2021 and 2028 (%)

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