Report : Europe Nicotine Pouches Market Forecast to 2030 - Regional Analysis - by Strength (Less than 6 mg/g, 6 mg/g to 12 mg/g, and More than 12 mg/g), Flavor [Original/Plain, and Flavored (Mint, Berry, Citrus, Fruity, Others)], and Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online Retail, and Others)
At 6.2% CAGR, Europe Nicotine Pouches Market is Speculated to be Worth US$ 1,233.66 Million by 2030, says Business Market Insights
According to Business Market Insights’ research, the Europe nicotine pouches market was valued at US$ 763.11 million in 2022 and is expected to reach US$ 1,233.66 million by 2030, registering a CAGR of 6.2% from 2022 to 2030. Strategic developments initiatives by key market players and sustainability initiatives by nicotine pouch manufacturers are among the critical factors attributed to the Europe nicotine pouch market expansion.
Nicotine pouch manufacturers have been involved in strategic development initiatives to gain a competitive edge and adapt to evolving consumer demands since the introduction of nicotine pouches in the market. Key market players offer a diversified product portfolio that includes varied flavors and nicotine content. Strategic partnerships and collaborations with other companies and research institutions facilitate knowledge assistance, regulatory compliance, market share expansion, and new product development. Expansion of market presence involves the acquisition of other companies and strengthening of distribution networks, positively affecting revenue streams. In 2022, Japan Tobacco International announced the test launch of Nordic Spirit, a nicotine pouch brand in the Philippines, and its further plans to launch products in the UK. In May 2021, Philip Morris International acquired AG Snus, a Danish snus manufacturer of Shiro nicotine pouches. In July 2021, Philip Morris International announced an acquisition of Fertin Pharma, a company based on nicotine replacement therapy-type products. In 2020, British American Tobacco plc announced an acquisition of Dryft Sciences, the US-based nicotine pouch company, via its subsidiary Reynolds American Inc. Therefore, strategic development initiatives by key market players are expected to create lucrative opportunities for the nicotine pouches market during the forecast period.
On the contrary, stringent government regulations and potential restrictions on nicotine pouches hurdles the growth of Europe nicotine pouches market.
Based on strength, the Europe nicotine pouches market is categorized into less than 6 mg/g, 6 mg/g to 12 mg/g, and more than 12 mg/g. The 6mg/g to 12mg/g segment held 69.3% share of Europe nicotine pouches market in 2022, amassing US$ 529.03 million. It is projected to garner US$ 868.45 million by 2030 to expand at 6.4% CAGR during 2022–2030.
In terms of flavor, the Europe nicotine pouch market is bifurcated into original/plain and flavored. The flavored segment held 91.8% share of Europe nicotine pouch market in 2022, amassing US$ 700.85 million. It is projected to garner US$ 1,141.80 million by 2030 to expand at 6.3% CAGR during 2022–2030. The flavored segment is further sub segmented into mint, berry, citrus, fruity, and others.
By distribution channel, the Europe nicotine pouches market is categorized into supermarkets & hypermarkets, convenience stores, online retail, and others. The convenience store segment held 41.0% share of Europe nicotine pouches market in 2022, amassing US$ 313.15 million. It is projected to garner US$ 510.43 million by 2030 to expand at 6.3% CAGR during 2022–2030
Based on country, the Europe nicotine pouches market has been categorized into France, Italy, the UK, Sweden, and the Rest of Europe. Our regional analysis states that the Rest of Europe captured 49.5% share of Europe nicotine pouches market in 2022. It was assessed at US$ 377.99 million in 2022 and is likely to hit US$ 596.55 million by 2030, exhibiting a CAGR of 5.9% during 2022-2030.
Key players operating in the Europe nicotine pouches market are Swisher International Inc, Swedish Match AB, Imperial Brands Plc, Philip Morris International Inc, British American Tobacco Plc, and Enorama Pharma AB, among others.
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