Supermarkets and Hypermarkets Segment to Dominate Europe Maternity Wear Market during 2019–2028

According to a new market research study on “Europe Maternity Wear Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Product Type and Distribution Channel,” is expected to reach US$ 4,084.98 million by 2028 from US$ 2,929.52 million in 2021. The market is estimated to grow at a CAGR of 4.9% from 2021 to 2028. Adoption of business growth strategies is the major factor driving the growth of the Europe maternity wear market. However, fluctuating birth rate may hinder the growth of Europe maternity wear market. The report provides trends prevailing in the Europe maternity wear market along with the drivers and restraints pertaining to the market growth.

The Europe maternity wear market is segmented by product type, distribution channel, and country. Based on product type, the Europe maternity wear market is segmented into top wear, bottom wear, dresses and gowns, and innerwear. In 2020, the top wear segment held the largest share Europe maternity wear market. Based on distribution channel, the Europe maternity wear market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. In 2020, the supermarkets and hypermarkets segment held the largest share Europe maternity wear market. Similarly, based on country, the market is segmented into Germany, France, Italy, the UK, Russia, and the rest of Europe. The rest of Europe contributed a substantial share in 2020. 

Boob Design, Brunelli & Co. S.R.L, Gap Inc, H & M Hennes and Maurits, Isabella Oliver, Mothercare, Organic & More, Pinkblush Maternity, Seraphine , and Shaico Design Pvt. Ltd. are among the leading companies in the Europe maternity wear market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2020, Isabella Oliver launches rental programme.

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