Report : Europe Icing and Frosting Market Forecast to 2030 - Regional Analysis - by Type (Icing and Frosting), Category (Gluten-Free and Conventional), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)
At 3.2% CAGR, Europe Icing and Frosting Market is Speculated to be Worth US$ 2,098.58 Million by 2030, says Business Market Insights
According to Business Market Insights' research, the Europe icing and frosting market was valued at US$ 1,627.95 million in 2022 and is expected to reach US$ 2,098.58 million by 2030, registering a CAGR of 3.2% from 2022 to 2030. Rise of premium and artisanal offerings and expansion of E-commerce are among the critical factors attributed to drive the Europe icing and frosting market growth.
The expansion of e-commerce is expected to offer significant growth opportunities in the icing and frosting market, transforming how consumers access and purchase these products. Convenience and accessibility offered by e-commerce platforms have expanded the reach of icing and frosting manufacturers to a broader consumer base. Consumers can now easily browse, compare, and purchase various products online, eliminating geographical barriers. This increased accessibility benefits established manufacturers and opens doors for smaller or niche players to enter the market and reach a global audience. There are various online platforms such as Amazon, online platforms of supermarkets and hypermarkets, online stores of various brands and companies, where people can easily buy icing and frosting products.
The digital marketplace allows manufacturers to showcase their entire product range, providing detailed information about ingredients, flavors, and usage. This transparency is essential in a market where consumers are increasingly conscious of the quality and origin of their food products. Through e-commerce, icing and frosting manufacturers can educate consumers about the unique aspects of their products, emphasizing factors such as premium ingredients, artisanal craftsmanship, and innovative flavors. This transparency can build consumer trust, contributing to brand loyalty and repeat purchases.
The e-commerce expansion in the icing and frosting market aligns with the broader trend of online shopping for baking ingredients. As consumers become more comfortable purchasing groceries and baking supplies online, manufacturers can offer subscription services, bundle deals, and exclusive online promotions. E-commerce platforms provide a versatile space for marketing and promotional activities, enabling manufacturers to engage with their audience, receive feedback, and tailor their offerings to evolving consumer preferences.
The data-driven nature of e-commerce platforms allows icing and frosting manufacturers to gather valuable insights into consumer behavior and preferences. By analyzing online purchasing patterns and customer reviews, manufacturers can change their strategies, refine their product offerings, and respond to emerging trends swiftly. The wealth of data generated through e-commerce transactions empowers manufacturers to make informed decisions, optimize their supply chains, and enhance overall efficiency in meeting consumer demands. The opportunity for data-driven decision-making positions e-commerce as a strategic avenue for growth and adaptation in the dynamic icing and frosting market.
On the contrary, the increase in sales of bakery products from restaurants and bakery stores hurdle the growth of Europe icing and frosting market.
Based on type, the Europe icing and frosting market is bifurcated into icing and frosting. The frosting segment held 63.7% market share in 2022, amassing US$ 1,037.55 million. It is projected to garner US$ 1,272.38 million by 2030 to register 2.6% CAGR during 2022-2030.
In terms of category, the Europe icing and frosting market is segmented into gluten-free and conventional. The conventional segment held 70.4% share of Europe icing and frosting market in 2022, amassing US$ 1,145.39 million. It is anticipated to garner US$ 1,383.39 million by 2030 to expand at 2.4% CAGR during 2022-2030.
By distribution channel, the Europe icing and frosting market is divided into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held 48.3% share of Europe icing and frosting market in 2022, amassing US$ 786.52 million. It is projected to garner US$ 971.04 million by 2030 to expand at 2.7% CAGR from 2022 to 2030.
Based on country, the Europe icing and frosting market is categorized into Germany, France, Italy, the UK, Spain, and the Rest of Europe. Our regional analysis states that the Rest of Europe captured 38.1% share of Europe icing and frosting market in 2022. It was assessed at US$ 620.99 million in 2022 and is likely to hit US$ 762.11 million by 2030, registering a CAGR of 2.6% during 2022-2030.
Key players operating in the Europe icing and frosting market are General Mills Inc, Dr. Oetker (UK) Ltd, Cake Craft Factory LLC, and Rich Products Corp., among others.
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