Citrus Fruit segment has the Largest Share of Flavour in the Europe Hard Seltzer Market during 2021–2028 

According to a new market research study on “Europe Hard Seltzer Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Flavours Type, Packaging Type, Distribution Channel and Country” is expected to reach US$ 452.10 million by 2028 from US$ 258.08 million in 2021. The market is estimated to grow at a CAGR of 8.3% from 2021 to 2028.The report provides trends prevailing in the Europe hard seltzer market along with the drivers and restraints pertaining to the market growth. The growth of this market is estimated to rise demand for low calorie and low ABV content beverages and increasing consumption of RTD beverages, however, the market is expected to experience slow growth during the forecast period owing to low availability of RTD beverages.

The market for North America Hard Seltzer Market is segmented into the flavour, packaging type, distribution channel and country. Based on flavour type, the North America Hard Seltzer Market is segmented into citrus fruits, berries, tropical fruits, and others. In 2021, citrus fruit the segment accounted for the largest market share and however tropical registered the highest CAGR during the forecast period. . Tropical flavours are gaining popularity owing to their unique flavour profile and high nutrition value. Manufacturers are launching hard seltzers with a range of tropical flavours such as kiwi, watermelon, and passion fruit.

In Europe, France, the UK, and Italy are amongst the worst-hit countries by the coronavirus pandemic. These countries suffered from economic downfall due to restrictions on industrial activities because of the lockdowns and border restrictions. The food and beverage industry across the region also suffered from significant losses as the manufacturing units were mandated to remain shut which created supply shortages. However, the sales of ready-to-drink (RTD) beverages surged in countries like the UK, France, Italy, among others as people stayed inside their homes which had a positive impact on the demand for hard seltzers across the region. The US recorded the highest number of COVID-19 confirmed cases than Mexico and Canada. The crisis adversely affected the manufacturing sector in the region due to a restricted supply chain, raw material shortage, and shutdown of manufacturing units. In addition, the overall disruptions in manufacturing processes and research and development activities restrained new developments in the hard seltzer market. However, due to the in-home consumption trend and RTD packaging of hard seltzer, the product demand remained significant even during the lockdowns. Moreover, due to the strong foothold of e-commerce platforms in the region, the market witnessed positive growth.

Anheuser-Busch InBev, Constellation Brands, Inc. Kopparberg Bryggerier, Mark Anthony Brands International, Molson Coors Beverage Company and Heineken N.V. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market.

The market for Europe Hard Seltzer Market is segmented into type and application. Based on flavour type, the Europe Hard Seltzer Market is segmented citrus fruits, berries, tropical fruits, and others. Based on packaging type the Europe Hard Seltzer Market is segmented, bottles and can.  Based on distribution channel, the Europe Hard Seltzer Market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. By Geographically, Europe Hard Seltzer Market is segmented into (Germany, France, Italy, UK and Rest of Europe).

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