
Published On: Jun 2022
Published On: Jun 2022
The Europe functional beverages market is segmented into type, distribution channel, and country. Based on type, the Europe functional beverages market is segmented into energy drinks, sports drinks, fortified juices, functional water, and others. In 2020, the energy drinks segment held the largest share Europe functional beverages market. Based on distribution channel, the Europe functional beverages market is segmented into supermarkets and hypermarkets, online retail, and convenience stores. In 2020, the convenience stores segment held the largest share Europe functional beverages market. Similarly, based on country, the Europe IVD contract research organization market is segmented into Germany, France, the UK, Italy, Russia, and the rest of Europe. The rest of Europe contributed a substantial share in 2020.
CAMPBELL SOUP COMPANY; Danone S.A.; GENERAL MILLS, INC.; KRAFT Foods; Monster Energy Company; Nestlé; PepsiCo; Red Bull; The Coca-Cola Company ; and The Wonderful Company LLC are among the leading companies in the Europe functional beverages market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2021, Danone S.A. launches UK’s 1st formula milk in an innovative, pre-measured tab format.