Report : Europe Frozen Potato Market Forecast to 2031 - Regional Analysis - by Product Type (French Fries, Hash Brown, Shaped, Mashed, Battered/Cooked, Topped/Stuffed, and Others) and End User (Residential and Commercial)
At 4.5% CAGR, Europe Frozen Potato Market is Projected to be Worth US$ 28,444.33 Million by 2031, says Business Market Insights
According to Business Market Insights’ research, the Europe frozen potato market was valued at US$ 20,012.83 million in 2023 and is expected to reach US$ 28,444.33 million by 2031, registering a CAGR of 4.5% from 2023 to 2031. Advancement in cold chain infrastructure and rising demand for convenience food are among the critical factors attributed to drive the Europe frozen potato market growth.
The cold chain, which consists of pre-cooling, refrigerated storage, and refrigerated transport, is one of the pillars of the postharvest handling chain. It is regarded as the backbone of any postharvest industry (developed or developing) and an essential set of technologies for reducing food losses. In addition, cold chain logistics have proven to be a critical necessity for any country seeking to enhance its frozen food market share. Cold chain infrastructure has increased significantly in recent years. For instance, according to the International Institute of Refrigeration (IIR) and the Global Cold Chain Alliance (GCCA) report, the total capacity of refrigerated warehouses globally increased to 719 million cubic meters in 2020 which is 16.7% greater than the capacity reported in 2018. In addition, the expansion of cold chain capacity in emerging countries differs for each country. The expansion of cold chain capacity in emerging countries varies for each country. Major market service providers are constantly improving their technologies to stay ahead of the competition and maintain efficiency, integrity, and safety across the globe. For instance, vendors have implemented Hazard Analysis and Critical Control Points (HACCP) and RFID technology to improve efficiency with smaller shipments. In addition, they are expanding their multi-compartment refrigerated vehicle fleets to provide additional services to consumers. Thus, advancements in cold chain infrastructure are emerging as a lucrative opportunity for the Europe frozen potato market players.
On the contrary, increasing preference for fresh and natural products hampers the growth of Europe frozen potato market.
By product type, the Europe frozen potato market is segmented into French fries, hash brown, shaped, mashed, battered/cooked, topped/stuffed, and others. The French fries segment held 64.0% share of Europe frozen potato market share in 2023, amassing US$ 12,804.29 million. It is projected to garner US$ 18,556.73 million by 2031 to register 4.7% CAGR during 2023–2031.
In terms of end user, the Europe frozen potato market is bifurcated into residential and commercial. The commercial segment held 75.6% share of Europe frozen potato market in 2023, amassing US$ 15,131.22 million. It is anticipated to garner US$ 21,675.12 million by 2031 to expand at 4.6% CAGR during 2023–2031.
Based on country, the Europe frozen potato market is categorized into Germany, the UK, France, Italy, Spain, Russia, the Netherlands, and the Rest of Europe. Our regional analysis states that the Rest of Europe captured 36.8% share of Europe frozen potato market in 2023. It was assessed at US$ 7,370.07 million in 2023 and is likely to hit US$ 10,572.30 million by 2031, registering a CAGR of 4.6% during 2023–2031.
Key players operating in the Europe frozen potato market are Agrarfrost GmbH & Co KG; Agristo NV; Albert Bartlett & Sons (Airdrie) Ltd; Aviko BV; Bart's Potato Co; Farm Frites International BV; Greenyard NV; JR Simplot Co; Kipco Damaco NV; Kraft Heinz Co; Lamb Weston Holdings Inc; and McCain Foods Ltd; among others.
- October-2022, Aviko opened a new factory in Poperinge to produce 3.5 million kilos of frozen fries and 220,000 kilos of potato flakes weekly. The expansion fits Cosun's Unlock 25 strategy, which focuses on increasing profitable growth in potato products with added value.
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