At 3.4% CAGR, the Europe Feminine Hygiene Products Market is Projected to be Worth US$ 8,757.73 million by 2030, says The Business Market Insights

According to the Business Market Insights’ research, the Europe feminine hygiene products market was valued at US$ 6,679.18 million in 2022 and is expected to reach US$ 8,757.73 million by 2030, registering a CAGR of 3.4% from 2022 to 2030. Rising awareness of menstrual hygiene and strategic initiatives by key market players are among the critical factors attributed to the Europe feminine hygiene products market expansion.

The increasing prices of feminine hygiene products owing to higher taxes prevent consumers from buying them. Thus, they search for alternatives, which can hamper their health. However, with increasing awareness about feminine hygiene, various governments of globally are taking various initiatives, such as reducing taxes on feminine hygiene products and distributing them free of cost. For instance, in Germany, the tax rate on sanitary items was cut from 19% to 7% as of 1 January 2020. Ireland levies no value-added tax on tampons, panty liners, and sanitary towels. Ireland is the only EU country with a zero-tax rate on sanitary goods. Thus, reducing taxes on feminine hygiene products accelerates their demand across the region. 

On the contrary, period poverty and social stigma associated with menstruation hampers the growth of Europe feminine hygiene products market.

In terms of product type, the Europe feminine hygiene products market is segmented into menstrual care products, cleaning and deodorizing products, and feminine hygiene underwear. The menstrual care products segment held 77.9% share of Europe feminine hygiene products market in 2022, amassing US$ 5,201.55 million. It is projected to garner US$ 6,756.09 million by 2030 to expand at 3.3% CAGR during 2022–2030.

By distribution channel, the Europe feminine hygiene products market is segmented into supermarkets and hypermarkets, drug stores and pharmacies, health and beauty stores, online retail, and others. The supermarkets and hypermarkets segment held 37.6% share of Europe feminine hygiene products market in 2022, amassing US$ 2,510.51 million. It is projected to garner US$ 3,281.59 million by 2030 to expand at 3.4% CAGR during 2022–2030.

Based on country, the Europe feminine hygiene products market has been categorized into the Germany, UK, France, Spain, Italy, Russia, Poland, Sweden, Norway, Switzerland, Belgium, Netherlands, and the Rest of Europe. Our regional analysis states that the Rest of Europe captured 22.3% share of Europe feminine hygiene products market in 2022. It was assessed at US$ 1,489.32 million in 2022 and is likely to hit US$ 1,765.94 million by 2030, exhibiting a CAGR of 2.2% during 2022–2030.

Key players operating in the Europe feminine hygiene products market are Edgewell Personal Care Co, Kimberly-Clark Corp, Lune Group Oy Ltd, Me Luna GmbH, Mooncup Ltd, Ontex BV, Essity AB, Wuka Ltd, Cotton High Tech SL, and The Procter & Gamble Co, among others.

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