At 4.8% CAGR, Europe Cut Flowers Market is Projected to be Worth US$ 21,251.59 Million by 2030, says Business Market Insights

According to Business Market Insights research, the Europe cut flowers market was valued at US$ 14,570.66 million in 2022 and is expected to reach US$ 21,251.59 million by 2030, registering a CAGR of 4.8% from 2022 to 2030. Surging E-commerce platform for flower delivery and marketing a farm story to attract customers are among the critical factor attributed to the Europe cut flowers market expansion.        

E-commerce purchases are on the rise, which can be an opportunity for the flower industry. The number of retailers (florists, supermarkets, and online specialists) selling flowers online is increasing. The assortment of flowers that can be purchased online is also growing. The Internet is the fastest-growing market outlet in many European countries, although current market shares are typically below 10%. The online sales trend increases the importance of product uniformity, supply chain efficiency, and information exchange standards. Online sales of cut flowers (both bouquets, mono-bunches, and individual flowers) are expected to increase further. Internet sales often involve florists who collectively or individually produce bouquets, flowers, or specialized bouquet producers. E-commerce offers availability of wide varieties of cut flowers, offers and discounts on different products, and customization of gifting purpose, thereby surging the purchase of cut flower through online platform. It will also give supermarkets valuable information about consumer interest and demand. Retailers are targeting the new generation of customers by offering a wide variety of cut flowers and new designs and ideas. Cut flower companies are now using social media platforms to launch marketing campaigns because social media offers many benefits, including targeting specific customer segments, broad reach, and adaptability, while being relatively inexpensive.

On the contrary, stringent regulations associated with cut flowers hampers the growth of Europe cut flowers market.  

Based on flower type, the Europe cut flowers market is segmented into rose, carnation, lilium, chrysanthemum and gerbera, and others. The rose segment held 38.6% share of Europe cut flowers market in 2022, amassing US$ 5,625.06 million. It is projected to garner US$ 8,283.58 million by 2030 to expand at 5.0% CAGR during 2022–2030. 

In terms of application, the Europe cut flowers market is bifurcated into home and commercial. The commercial segment held 77.8% share of Europe cut flowers market in 2022, amassing US$ 11,330.45 million. It is projected to garner US$ 16,664.35 million by 2030 to expand at 4.9% CAGR during 2022–2030.

By distribution channel, the Europe cut flowers market is segmented into supermarkets and hypermarkets, speciality stores/florist, online retail, and others. The speciality stores/florist segment held 39.1% share of Europe cut flowers market in 2022, amassing US$ 5,696.74 million. It is projected to garner US$ 8,141.19 million by 2030 to expand at 4.6% CAGR during 2022–2030.

Based on country, the Europe cut flowers market has been categorized into the UK, Germany, France, Italy, Russia, and the Rest of Europe. Our regional analysis states that the Rest of Europe captured 32.8% share of Europe cut flowers market in 2022. It was assessed at US$ 4,782.14 million in 2022 and is likely to hit US$ 6,590.16 million by 2030, exhibiting a CAGR of 4.1% during 2022–2030.

Key players operating in the Europe cut flowers market are Selecta Cut Flowers SAU, Sher Holland BV, Multiflora Corp, Rosebud Ltd, Karen Roses Ltd, Dummen Orange Holding BV, and Marginpar BV, among others.

• In January 2022, Selecta One and Moraglia Breeding jointly announced that the two companies entered a new formal strategic alliance. This strategic partner powerfully strengthens our logistics capability and expertise, including a strong strategy, supply chain, and team management.
• In May 2023, Marginpar and VBW, a trade association for florists, work together to inspire florists with their products and support their sales.

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