At 5.3% CAGR, Europe Cling Films Market is Projected to be Worth US$ 2,105.08 Million by 2031, says Business Market Insights

According to Business Market Insights’ research, the Europe cling films market was valued at US$ 1,391.61 million in 2023 and is expected to reach US$ 2,105.08 million by 2031, registering a CAGR of 5.3% from 2023 to 2031. Growing focus on eco-friendly cling films and rising demand for functional cling films are among the critical factors attributed to drive the Europe cling films market growth.

Consumers increasingly seek products that offer enhanced performance features such as superior sealing capabilities, extended freshness, and increased durability. Thus, manufacturers are driven to innovate and develop advanced cling film solutions. In December 2023, Berry Global launched a new version of Omni Xtra polyethylene cling film for fresh food applications. The film provides a high-performance alternative to traditional polyvinyl chloride (PVC) cling films. Moreover, the increasing inclination toward convenience and versatility in food packaging contributes to the demand for functional cling films. With busy lifestyles and the rise of meal prepping, consumers are looking for packaging that can withstand various conditions such as refrigeration, freezing, and microwave heating. Functional cling films that meet these demands enhance user experience and expand the scope of their applications. By addressing these evolving consumer needs, functional cling films are expected to gain a broader customer base. Therefore, the rising demand for functional cling films would offer lucrative opportunities for the cling films market during the forecast period.

On the contrary, availability of substitutes hampers the growth of Europe cling films market.

Based on material type, the Europe cling films market is segmented into low density polyethylene, biaxially oriented polypropylene, polyvinyl chloride, polyvinylidene chloride, and others. The low density polyethylene segment held 38.4% market share in 2023, amassing US$ 534.09 million. It is projected to garner US$ 859.16 million by 2031 to register 6.1% CAGR during 2023–2031.

In terms of form, the Europe cling films market is bifurcated into cast cling film and blow cling film. The cast cling film segment held 70.3% share of Europe cling films market in 2023, amassing US$ 978.83 million. It is anticipated to garner US$ 1,398.95 million by 2031 to expand at 4.6% CAGR during 2023–2031.

By end use, the Europe cling films market is divided into food, healthcare and pharmaceuticals, consumer goods, industrial, and others. The industrial segment held 35.1% share of Europe cling films market in 2023, amassing US$ 487.77 million. It is projected to garner US$ 750.61 million by 2031 to expand at 5.5% CAGR from 2023 to 2031.

Based on country, the Europe cling films market is categorized into Germany, France, Italy, the UK, Russia, and the Rest of Europe. Our regional analysis states that the Rest of Europe captured 30.4% share of Europe cling films market in 2023. It was assessed at US$ 423.29 million in 2023 and is likely to hit US$ 558.60 million by 2031, registering a CAGR of 3.5% during 2023–2031.

Key players operating in the Europe cling films market are Berry Global Group Inc, Adex S.r.l., Cedo Ltd, The Interpublic Group of Companies Inc, MOLCO GmbH, Dow Inc, POLIFILM, and Mitsubishi Chemical Group Corp., among others.

• In November 2023, Berry Global Group Inc announced the expansion of its cling film product line by launching an additional product named Omni Xtra polyethylene cling film. These films find application in the packaging of fruits, vegetables, meat, poultry, and bakery products.
• In September 2023, POLIFILM in partnership with Klöckner & Co SE and Becker Stahl-Service GmbH to expand its protective films product portfolio including cling films and its and customer base globally.

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