Finance Segment to Dominate Europe Ad Fraud Detection Tools Market during 2020–2028      

According to a new market research study on “Europe Ad Fraud Detection Tools Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Type and End User” is expected to reach US$ 217.83 million by 2028 from 71.36 US$ million in 2021. The market is estimated to grow at a CAGR of 17.3% from 2021 to 2028. The report provides trends prevailing in the Europe ad fraud detection tools market along with the drivers and restraints pertaining to the market growth. Growth in managing & monitoring advertising campaigns is the major factor driving the growth of the Europe ad fraud detection tools market. However, issues associated with ad fraud detection tools usage being complex hinders the growth of Europe Ad fraud detection tools market.

Europe ad fraud detection tools market is segmented into type, end user, and country. Based on type, the Europe ad fraud detection tools market is bifurcated into website and mobile. In 2021, the mobile segment led the Europe ad fraud detection tools market and accounted for a larger market share. Based on end user, the Europe ad fraud detection tools market is segmented into e commerce, travel, finance, gaming, and others. In 2021, the finance segment led the Europe ad fraud detection tools market and accounted for the largest market share. Based on country, the Europe ad fraud detection tools market is segmented into France, Germany, Italy, UK, Russia, and rest of Europe. Germany held the largest market share in 2021.

Russia, France, Italy, Germany, Spain, and the UK are among the worst-hit countries in Europe, in terms of the count of COVID-19 cases. Europe witnessed a significant decline in revenue from several industries such as retail, transport & logistics, and manufacturing in 2020 due to stringent containment measures imposed by government authorities. Owing to travel restrictions, the movement of people from one place to another was reduced drastically. The COVID-19 outbreak has heavily impacted the European economy. With the implementation of lockdown in several countries in European region, the trend for digital advertisements increased, and with the growing digital advertisements, the ad fraudulent activities are also increasing. Therefore, to counter these frauds, ad fraud detection and prevention tools are required due to their several benefits, such as prevention from advertisement fraudulent activities, optimization on spending on advertisements, proactive monitoring of campaigns, and maximizing campaign return on investments (ROI). Therefore, with the growth of digital advertisements in Europe, the demand for fraud detection tools is increasing. Moreover, in 2021, with the rise in the number of SMEs and growing online advertisement among them, the adoption of ad fraud activities is increasing.       

AppsFlyer Ltd.; Adjust GmbH; Branch Metrics, Inc.; Interceptd (App Samurai Inc.); Machine Advertising Limited; Perform[cb], LLC; and Singular Labs, Inc. are among the leading companies in the Europe ad fraud detection tools market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market.     

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