At 5.8% CAGR, the Asia Pacific Skin Toners Market is projected to be worth US$ 798.05 million by 2028, says Business Market Insights

According to Business Market Insights research, the Asia Pacific skin toners market was valued at US$ 568.82 million in 2022 and is expected to reach US$ 798.05 million by 2028, registering a CAGR of 5.8% from 2022 to 2028. Benefits of using skin toners and innovative product launches and advertising expenditure by key market players are the critical factors attributed to the Asia Pacific skin toners market expansion.        

Organic and natural personal care and cosmetics products are becoming popular among consumers as these products are free from chemicals and transparent about the content. Organic skin toners are suitable for the skin as they do not cause irritation, itching, or other adverse effects. Organic skin toners are available in various organic flavors such as aloe vera, basil, and neem. They reduce the chance of skin breakout, balance skin pH levels, rehydrate and tone skin for a healthier texture, and increase nutrient absorption capacity. This help tightens skin and minimizes large pores while regulating oil production. The demand for organic products is increasing among consumers due to such properties. The rising consumer awareness and understanding of the benefits of organic products owing to the emergence of social media are accelerating the demand for organic personal care products. In addition, due to the surging popularity of vegan, halal, cruelty-free, natural, organic, and botanical products, consumers are increasing their consumption of herbal beauty products, particularly hair care and skin care products such as organic skin toners. Thus, many manufacturers across the region are expanding their business of organic products to cater to the increasing demand. The product portfolio includes an organic facial cleanser, skin toners, moisturizers, makeup removers, and serums. Thus, the increasing adoption of organic personal care products such as skin toners is expected to create a new trend in the Asia Pacific skin toners market during the forecast period.

On the contrary, increasing cases of counterfeit products hampers the Asia Pacific Skin Toners Market.  

Based on type, the Asia Pacific skin toners market is segmented into hydrating toners, exfoliating toners, and treatment toners. The treatment toners segment held 48.3% share of Asia Pacific skin toners market in 2022, amassing US$ 274.67 million. It is projected to garner US$ 385.98 million by 2028 to expand at 5.8% CAGR during 2022–2028. 

Based on category, the Asia Pacific skin toners market is segmented into organic and conventional. The conventional segment held 89.6% share of Asia Pacific skin toners market in 2022, amassing US$ 509.61 million. It is projected to garner US$ 712.00 million by 2028 to expand at 5.7% CAGR during 2022–2028.

Based on distribution channel, the Asia Pacific skin toners market is segmented into supermarkets and hypermarkets, drugstores and pharmacies, health and beauty stores, online retail, and others. The supermarkets and hypermarkets segment held 28.6% share of Asia Pacific skin toners market in 2022, amassing US$ 162.72 million. It is projected to garner US$ 223.27 million by 2028 to expand at 5.4% CAGR during 2022–2028.

Based on country, the Asia Pacific skin toners market has been categorized into China, India, Australia, Japan, South Korea, and the Rest of Asia Pacific. Our regional analysis states that the Rest of Asia Pacific captured 29.8% share of Asia Pacific skin toners market in 2022. It was assessed at US$ 169.34 million in 2022 and is likely to hit US$ 228.80 million by 2028, exhibiting a CAGR of 5.1% during the forecast period.      

Key players dominating the Asia Pacific skin toners market are Burt's Bees Inc; Johnson & Johnson Consumer Inc; L'Oreal SA; Shiseido Co Ltd; The Bodyshop International Ltd; and The Procter & Gamble Co, among others.

• In 2023, Skinvest launches CEO- a 3-in-one toner, moisturiser and serum.
• In 2022, mCaffeine expands product portfolio, launches 2-in-1 Toner-serums.

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