Toothpastes Segment has the Largest Share of Product in the Asia Pacific Oral Care Market during 2021–2028

According to our latest study on “Asia Pacific Oral Care Market Forecast to 2028 – COVID-19 Impact and Analysis – by Product, and Distribution Channel,” the market is projected to reach US$ 17,821.5 million by 2028 from US$ 13,750.1 million in 2021; it is expected to grow at a CAGR of 3.8% from 2021 to 2028. The report highlights trends prevailing in the market, and the drivers and restraints pertaining to the market growth. The growth of this market is estimated to grow owing to key driving factors such as the rising prevalence of oral diseases, increasing oral care products launches, and rising awareness regarding oral hygiene. However, pricing pressure faced by prominent players in the oral care market hampers the market growth.

Asia Pacific countries are expecting to witness massive challenges due to increasing COVID-19. Due to the outbreak of disease, healthcare industries have been affected severely, considering the economic conditions in the current situation. Due to growing coronavirus cases, many seminars and international conferences have been postponed. After the first case in December in Wuhan, China, the COVID-19 virus has spread to at least 180 countries and regions. To manage the mass spread of the disease and provide efficient treatment to patients in the region, many researchers and manufacturers are ramping up the product launch and research in Asian countries. For instance, Global FMCG major Unilever in November 2020 said it would bring to India its mouthwash formulation, which, it claims, will reduce 99.9% of coronavirus after 30 seconds of rinsing. Unilever has confirmed that preliminary lab test results show that mouthwash formulation containing CPC Technology reduces 99.9% of SARS-CoV-2, the virus that causes COVID-19, after 30 seconds of rinsing. Further, preliminary laboratory-based research conducted by Dr. HSJ Institute of Dental Sciences, Panjab University in collaboration with CSIR-Institute of Microbial Technology (IMTECH), revealed that one of the most routinely used mouth rinses, Chlorhexidine, has proven to be effective against SARS CoV2. Thus, the development of these solutions is likely to impact market growth in the Asian region positively.

Based on product, the oral care market is segmented into toothpastes, denture products, toothbrushes and accessories, mouthwashes/ rinses, dental accessories/ ancillaries, dental prosthesis cleaning solutions and other dental products. In 2021, toothpastes segment accounted for the highest share of the market. However, the toothbrushes and accessories segment is estimated to register the highest CAGR during the forecast period. High usage of toothpaste among people of all income groups can be attributed to the growth of this segment. The availability of different flavors of toothpaste such as mint, lime, strawberry, and many others along with various forms of toothpaste, such as gels, pastes, and powder, which also boosts demand. Furthermore, increasing prevalence of oral conditions coupled with increasing disposable incomes are also anticipated to drive the growth of cosmetics segment.

Koninklijke Philips N.V., Colgate-Palmolive Company, Procter & Gamble, GlaxoSmithKline plc., Unilever, Johnson and Johnson Services, Inc., Perrigo Company plc, Lion Corporation, Sunstar Suisse S.A., and Church & Dwight, Inc. are among the leading companies in the Asia Pacific oral care market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market.

The market for oral care market is segmented into product, and distribution channel. Based on product, the Asia Pacific oral care market is segmented into toothpastes, toothbrushes and accessories, mouthwashes/rinses, denture products, dental prosthesis cleaning solutions, dental accessories/ancillaries, and other dental products. Based on distribution channel, the oral care market is segmented into supermarkets/hypermarkets, convenience stores, pharmacies and drug stores, online retail stores, and other distribution channels. Geographically, the oral care market is segmented into Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia Pacific).

Asia Pacific Oral Care Market, By Country, 2021 and 2028 (%)

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