Report : Asia Pacific Nicotine Pouches Market Forecast to 2030 - Regional Analysis - by Strength (Less than 6 mg/g, 6 mg/g to 12 mg/g, and More than 12 mg/g), Flavor [Original/Plain, and Flavored (Mint, Berry, Citrus, Fruity, Others)], and Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online Retail, and Others)
At 7.6% CAGR, Asia Pacific Nicotine Pouches Market is Speculated to be Worth US$ 370.64 Million by 2030, says Business Market Insights
According to Business Market Insights’ research, the Asia Pacific nicotine pouches market was valued at US$ 206.68 million in 2022 and is expected to reach US$ 370.64 million by 2030, registering a CAGR of 7.6% from 2022 to 2030. Effective branding and marketing strategies and accessibility of nicotine pouches through online channels are among the critical factors attributed to the Asia Pacific nicotine pouch market expansion.
Nicotine pouch manufacturers use various branding and marketing strategies to promote their products, such as emphasis on the health-conscious aspect of nicotine pouches. The major manufacturers market these pouches by specifically highlighting them as smoke-free alternatives and products that reduce the harmful effects associated with traditional smoking. Manufacturers leverage online platforms to engage with consumers, share educational content, and create a community of nicotine pouch consumers. The players offer a diverse range of flavors that play a significant role in marketing nicotine pouches. Flavor diversity attracts a large customer base beyond traditional tobacco consumers. Appealing flavored nicotine pouches enhances the overall user experience and differentiates nicotine pouches from other oral nicotine products. Nicotine pouch manufacturers invest in branding that conveys a modern, sleek, and sophisticated product image. This branding strategy aims to attract tobacco users and consumers who prefer a contemporary and stylish persona associated with the product. Research by Truth Initiative, a nonprofit public health organization, was published in Tobacco Control Journal in 2022. The research reported the advertisement and marketing strategies of nicotine pouch brands to appeal to youth and young adults. It revealed that brands such as Zyn, On!, and Velo highlight flavors and suggest less harmful effects of nicotine pouches compared to traditional tobacco products in product advertisements. Key market players invested ~US$ 25 million in advertisements between January 2019 and September 2021. A report published in November 2023 by the Campaign for Tobacco-Free Kid revealed that the top five smokeless tobacco companies invested US$ 572.7 million in advertising and marketing their products in 2022. Thus, effective branding and marketing strategies fuel the demand for nicotine pouches.
On the contrary, stringent government regulations and potential restrictions on nicotine pouches hurdles the growth of Asia Pacific nicotine pouches market.
Based on strength, the Asia Pacific nicotine pouches market is categorized into less than 6 mg/g, 6 mg/g to 12 mg/g, and more than 12 mg/g. The 6mg/g to 12mg/g segment held 70.2% share of Asia Pacific nicotine pouches market in 2022, amassing US$ 145.07 million. It is projected to garner US$ 264.24 million by 2030 to expand at 7.8% CAGR during 2022–2030.
In terms of flavor, the Asia Pacific nicotine pouch market is bifurcated into original/plain and flavored. The flavored segment is further sub segmented into mint, berry, citrus, fruity, and others. The flavored segment held 89.4% share of Asia Pacific nicotine pouch market in 2022, amassing US$ 184.78 million. It is projected to garner US$ 334.08 million by 2030 to expand at 7.7% CAGR during 2022–2030.
By distribution channel, the Asia Pacific nicotine pouches market is categorized into supermarkets & hypermarkets, convenience stores, online retail, and others. The convenience store segment held 49.9% share of Asia Pacific nicotine pouches market in 2022, amassing US$ 103.22 million. It is projected to garner US$ 186.57 million by 2030 to expand at 7.7% CAGR during 2022–2030.
Based on country, the Asia Pacific nicotine pouches market has been categorized into China, Pakistan, Japan, South Korea, and the Rest of Asia Pacific. Our regional analysis states that the Rest of Asia Pacific captured 46.2% share of Asia Pacific nicotine pouches market in 2022. It was assessed at US$ 95.39 million in 2022 and is likely to hit US$ 167.00 million by 2030, exhibiting a CAGR of 7.3% during 2022-2030.
Key players operating in the Asia Pacific nicotine pouches market are Swedish Match AB, Imperial Brands Plc, Philip Morris International Inc, British American Tobacco plc, Atlas International LLC, and Sesh Products US Inc among others.
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