Enterprise Segment to Dominate APAC G Suite Business Software Market during 2021–2028

According to a new market research study on “APAC G Suite Business Software Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Type and End-user” is expected to reach US$ 847.11 million by 2028 from US$ 442.97 million in 2021. The market is estimated to grow at a CAGR of 9.7% from 2021 to 2028. The report provides trends prevailing in the APAC G suite business software market along with the drivers and restraints pertaining to the market growth. Rising number of tech startups is the major factor driving the growth of the APAC G suite business software market. However, issues associated with the availability of economical alternatives hinder the growth of APAC G suite business software market. 

The APAC G suite business software market is segmented into type, end-user and country. Based on type, the APAC North G suite business software market is segmented into administration software, ERP software, finance software, HR software, and others. The ERP software segment dominated the market in 2020 and finance software segment is expected to be the fastest growing during the forecast period. Based on end-user, the APAC G suite business software market is segmented into individual and enterprise. The enterprise segment dominated the market in 2020 and is expected to be the fastest growing during the forecast period. Based on country, G suite business software market is classified into China, Japan, India, Australia, South Korea, and Rest of APAC.

APAC was greatly affected by COVID-19 due to a significant number of cases reported in China in 2020. The region homes the largest population worldwide, thereby imposing greater risk on many individuals. According to the Organization for Economic Co-operation and Development (OECD), the pandemic had severely affected countries such as India, Australia, and Japan, apart from China. All these countries are experiencing low inflation. In 2021, the offices began to operate appropriately with the uplifting of lockdown and ongoing vaccination drives. Google's goals in Asia Pacific have been to contribute to the urgent health response, assist individuals in learning, work from home, and support the most affected small companies. It is determined to be a part of the economic recovery so that Asia Pacific emerges stronger. The Australian Government Department of Health launched the Coronavirus Australia App. The software, built on Google Cloud, provides real-time information and recommendations concerning the rapidly evolving COVID-19 outbreak. For months, people in various regions of Asia Pacific have been working and learning from home. Google customizes its global tools and resources to local needs wherever possible, such as providing access to the G Suite for education capabilities to 1.8 million students in Jakarta. It also introduced localized versions of teach from home resource center in 13 Asia Pacific nations, thanks to a collaboration with UNESCO.

Calendly; Expensify, Inc.; Freshworks Inc.; GROOVE; MAILTRACK.IO; Mixmax; NetHunt Inc.; Rewardly, Inc.; Salesforce.com, Inc.; and Zendesk are among the leading companies in the APAC G suite business software market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2021, Zendesk, Inc. (NYSE: ZEN), a customer service software company focused on improving customer interactions, has announced the general release of its full messaging solution as part of the new Zendesk Suite.

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