At 19.3% CAGR, Asia Pacific Digital English Language Learning Market is Projected to be Worth US$ 8,447.81 Million by 2030, says Business Market Insights

According to Business Market Insights’ research, the Asia Pacific digital English language learning market was valued at US$ 2,058.38 million in 2022 and is expected to reach US$ 8,447.81 million by 2030, registering a CAGR of 19.3% from 2022 to 2030. Governmental initiatives, rising digitalization in educational sector and increasing gamification of language learning platforms are among the critical factors attributed to drive the Asia Pacific digital English language learning market growth.

The global education sector is transforming exponentially, owing to the various initiatives undertaken by governments and private organizations to drive the sector digitally. Governments and companies of various countries, such as China, the US, Brazil, Saudi Arabia, Australia, and the UAE, have initiated digital education schemes in the past years, which has helped these countries boost their English education systems. For instance, the Chinese government initiated several policies to drive digital education, majorly focusing on English language learning. This has increased the number of companies offering the English language to Chinese students. 51Talk is one of the prominent digital English language learning institutions in China. 17Zuoye is another digital platform for Chinese students, teachers, and parents that provides online exercises and homework, allowing the end users to enhance their capabilities. These initiatives have driven educational technology to a great extent. In the current scenario, India is pacing up to create a substantial market space for digital education. The Indian government has undertaken various initiatives to popularize digitalized technologies in the educational sector. SWAYAM is the most prominent digital learning platform and initiative undertaken by the Indian government, which helps students opt for online courses covering all higher education subjects. International universities can also offer their respective courses and examinations through the SWAYAM platform, which facilitates the students' learning and opting for examinations from international universities. Such type of platforms increases the students' English learning, speaking, and writing skills. National digital library is another Indian government initiative implemented with a vision of a virtual source of learning resources from a single-window facility. This initiative is also gaining prominence in the current state and is expected to boost the digital English language learning market in India.

On the contrary, data security risks hamper the growth of Asia Pacific digital English language learning market.

Based on product type, the Asia Pacific digital English language learning market is bifurcated into cloud and on-premise. The cloud segment held 64.3% market share in 2022, amassing US$ 1,323.22 million. It is projected to garner US$ 5,664.84 million by 2030 to register 19.9% CAGR during 2022–2030.

By business type, the Asia Pacific digital English language learning market is divided into B2B and B2C. The B2B segment held 76.0% share of Asia Pacific digital English language learning market in 2022, amassing US$ 1,564.65 million. It is projected to garner US$ 6,668.42 million by 2030 to expand at 19.9% CAGR from 2022 to 2030.

In terms of end user, the Asia Pacific digital English language learning market is bifurcated into non-academic learners and academic learners. The academic learners segment held 63.4% share of Asia Pacific digital English language learning market in 2022, amassing US$ 1,304.31 million. It is anticipated to garner US$ 4,898.66 million by 2030 to expand at 18.0% CAGR during 2022–2030. Furthermore, the non-academic learners segment is subcategorized into corporate, private language schools, and direct to consumer. Additionally, the direct to consumer segment is subcategorized into TOEFL, TOEIC, Cambridge business English certificate, IELTS, and others. Furthermore, the academic learners segment is subcategorized into 0 – 5, 6 – 11, 12 – 16, 17 – 30, and 30 Above.

Based on country, the Asia Pacific digital English language learning market is categorized into China, Japan, South Korea, India, Australia, and the Rest of Asia Pacific. Our regional analysis states that China captured 26.1% share of Asia Pacific digital English language learning market in 2022. It was assessed at US$ 537.03 million in 2022 and is likely to hit US$ 1,678.14 million by 2030, registering a CAGR of 15.3% during 2022–2030.

Key players operating in the Asia Pacific digital English language learning market are EF EDUCATION FIRST, Houghton Mifflin Harcourt Co, MACMILLAN, McGraw-Hill Education Inc, OXFORD UNIVERSITY PRESS, Pearson Plc, Sanako Corporation, Vipkid, CAMBRIDGE UNIVERSITY PRESS, Chegg Inc, Duolingo Inc, and INLINGUA INTERNATIONAL LTD., among others.

• In November 2022, Oxford University Press organized a meeting for the school principals and educationists in Kolkata. It is also hosting workshops in English Language Teaching and Inspirational Leadership to build the capacity of the Principals and Teachers in the state.
• In October-2022, VISANG Education planned to present a new digital interactive learning solution adapted from one of Oxford University Press's (OUP) popular courses.
• In July-2021, Oxford University Press signed a licensing agreement with AKA AI to transform Oxford's Let us Go! Learning materials using its AI technologies.
• In September-2020, OUP launched a program of digital events for English language teachers. It is an ELT Together—a month-long program of digital events for English language teachers.

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