미국 잠옷 시장 규모 및 예측(2021~2031), 지역 점유율, 추세 및 성장 기회 분석 보고서 범위: 제품 유형별(상의, 하의, 작업복/원피스 및 코디), 최종 사용자(남성, 여성, 어린이), 유통 채널(슈퍼마켓 및 대형마트, 전문점, 온라인 소매점 및 기타) 및 지역(북동부, 남서부, 서부, 남동부 및 중서부)
지난 몇 년 동안 특히 실크와 같은 고급 직물로 만든 잠옷을 구매하는 고객들이 점점 더 많아졌습니다. 고급 잠옷에 대한 수요가 증가함에 따라 주요 시장 참여자는 대상 고객의 요구를 충족하는 제품을 제조하도록 장려하고 있습니다. 일상적인 자기 관리와 휴식 시간을 향한 소비자 행동의 변화는 미국 잠옷 시장에 기여하고 있습니다. 더욱이, 이 나라는 전 세계적으로 가장 큰 경제 및 패션 시장 중 하나입니다. 잠옷 제조업체는 다양한 고객 요구를 충족하기 위해 제품 출시 및 확장과 같은 전략적 이니셔티브를 취하고 있습니다. 2023년 8월, Macy\'s는 Gap과 제휴하여 슈퍼마켓, 회사 웹사이트, 전자상거래 모바일 앱에서 구입할 수 있는 독점 잠옷을 출시했습니다. 이 잠옷은 남성과 여성 모두를 위해 디자인된 편안하고 통기성이 좋은 소재로 제작되었습니다.
낮에는 잠옷을 즐겨 입는 분들이 많아 매출도 늘어나고 있습니다. 연예인과 인플루언서에 이어 잠옷과 관련된 패션 트렌드가 국내 시장 성장에 더욱 기여하고 있습니다. 소셜 미디어 영향력 있는 사람들과 유명인사들도 수요 증가에 따른 혜택을 누리기 위해 미국에서 자체 잠옷과 라운지웨어 브랜드를 출시하고 있습니다. 예를 들어, 2024년 5월 TikTok 패션 인플루언서인 Madeleine White는 잠옷 브랜드 See You Tomorrow를 출시했습니다.
그러나 미국 잠옷 시장에 위조 제품이 존재하면 향후 성장과 발전이 저해될 수 있습니다. 모조 잠옷이 존재하면 고객이 모조 제품의 열악한 품질을 원래 제품과 연관시켜 회사의 수익 손실을 초래할 경우 브랜드 평판이 손상될 수 있습니다.
또한 잠옷 디자인을 위한 지속 가능한 직물에 대한 수요 증가는 미국 잠옷 시장 성장에 긍정적인 영향을 미칠 수 있습니다. 많은 소비자들이 점점 더 친환경적이고, 윤리적으로 생산되며, 화학물질이 없는 제품을 찾고 있습니다. 대나무, 유기농 면, 텐셀 및 재활용 직물과 같은 지속 가능한 직물은 종종 탄소 배출량이 적고 기존 직물에 비해 오염 수준을 크게 줄입니다. 생산 공정이 더욱 효율적이고 비용 효율적으로 변하면서 지속 가능한 직물이 미국의 주류 상품이 될 가능성이 높습니다. 국내 잠옷 제조업체는 스타일을 타협하지 않고 지속 가능한 원단을 사용하는 데 중점을 두고 있습니다. 예를 들어, 코유치(Coyuchi)는 100% 공정무역 인증 유기농 면을 사용한 화려한 꽃무늬 프린트가 있는 가벼운 잠옷 코디를 제공하여 지속 가능성을 보장하면서 스타일을 표현합니다.
미국 잠옷 시장에서 활동하는 몇몇 업체로는 Lunya, Luemme Inc(Cosabella), EBERJEY, Boody, Desmond & Dempsey, Olivia Von Halle, COYUCHI, MATE the Label, Organic Basic, Wear Pact LLC 등이 있습니다. ASCENO 등이 있습니다. 미국 잠옷 시장에서 활동하는 플레이어는 고객 요구를 충족시키기 위해 혁신적이고 건강한 제품을 저렴한 가격에 제공하는 데 중점을 둡니다.
전체 미국 잠옷 시장 규모는 1차 및 2차 소스를 모두 사용하여 도출되었습니다. 연구 프로세스를 시작하기 위해 시장과 관련된 질적, 양적 정보를 얻기 위해 내부 및 외부 소스를 사용하여 철저한 2차 조사가 수행되었습니다. 또한 데이터를 검증하고 주제에 대한 더 많은 분석적 통찰력을 얻기 위해 업계 참가자들과 여러 차례의 기본 인터뷰를 실시했습니다. 이 프로세스의 참가자로는 VP, 비즈니스 개발 관리자, 시장 정보 관리자, 국내 영업 관리자 등의 업계 전문가와 미국 잠옷 시장을 전문으로 하는 가치 평가 전문가, 연구 분석가, 주요 오피니언 리더 등의 외부 컨설턴트가 포함됩니다.
TABLE OF CONTENTS
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Secondary Research
3.2 Primary Research
3.2.1 Hypothesis formulation:
3.2.2 Macro-economic factor analysis:
3.2.3 Developing base number:
3.2.4 Data Triangulation:
3.2.5 Country level data:
4. US Sleepwear Market Landscape
4.1 Market Overview
4.2 Porters Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Intensity of Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Sleepwear Manufacturers
4.3.3 Distributors/Suppliers
4.3.4 Distribution Channel
4.4 List of Vendors in Value Chain
5. US Sleepwear Market - Key Market Dynamics
5.1 US Sleepwear Market - Key Market Dynamics
5.2 Market Drivers
5.2.1 Rising Demand for Comfortable Clothing
5.2.2 Increasing Brand Endorsements by Celebrities and Social Media Influencers
5.3 Market Restraints
5.3.1 Presence of Counterfeit Clothes
5.4 Market Opportunities
5.4.1 Growing Sales through Online Channels
5.5 Future Trends
5.5.1 Adoption of Sustainable Fabrics in Sleepwear Production
5.6 Impact of Drivers and Restraints:
6. US Sleepwear Market Analysis
6.1 US Sleepwear Market Volume (Million Units), 2021-2031
6.2 US Sleepwear Market Volume Forecast and Analysis (Million Units)
6.3 US Sleepwear Market Revenue (US$ Million), 2021-2031
6.4 US Sleepwear Market Forecast and Analysis
7. US Sleepwear Market Volume and Revenue Analysis - by Product Type
7.1 Top Wear
7.1.1 Overview
7.1.2 Top Wear: US Sleepwear Market - Volume and Forecast to 2031 (Million Units)
7.1.3 Top Wear: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
7.2 Bottom Wear
7.2.1 Overview
7.2.2 Bottom Wear: US Sleepwear Market - Volume and Forecast to 2031 (Million Units)
7.2.3 Bottom Wear: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
7.3 Coveralls/One Piece
7.3.1 Overview
7.3.2 Coveralls/One Piece: US Sleepwear Market - Volume and Forecast to 2031 (Million Units)
7.3.3 Coveralls/One Piece: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
7.4 Co-ords
7.4.1 Overview
7.4.2 Co-ords: US Sleepwear Market - Volume and Forecast to 2031 (Million Units)
7.4.3 Co-ords: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
8. US Sleepwear Market Revenue Analysis - by End User
8.1 Men
8.1.1 Overview
8.1.2 Men: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
8.2 Women
8.2.1 Overview
8.2.2 Women: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
8.3 Kids
8.3.1 Overview
8.3.2 Kids: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
9. US Sleepwear Market Revenue Analysis - by Distribution Channel
9.1 Supermarkets and Hypermarkets
9.1.1 Overview
9.1.2 Supermarkets and Hypermarkets: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
9.2 Specialty Stores
9.2.1 Overview
9.2.2 Specialty Stores: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
9.3 Online Retail
9.3.1 Overview
9.3.2 Online Retail: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
9.4 Others
9.4.1 Overview
9.4.2 Others: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
10. US Sleepwear Market - Regional Analysis
10.1 US
10.1.1 US Sleepwear Market Breakdown by Region
10.1.2 US Sleepwear Market Revenue and Forecast and Analysis - by Region
10.1.2.1 US Sleepwear Market Volume and Forecast and Analysis - by Region
10.1.2.2 US Sleepwear Market Revenue and Forecast and Analysis -by Region
10.1.2.3 Northeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
10.1.2.3.1 Northeast: US Sleepwear Market Breakdown by Product Type
10.1.2.3.2 Northeast: US Sleepwear Market Breakdown by End User
10.1.2.3.3 Northeast: US Sleepwear Market Breakdown by Distribution Channel
10.1.2.4 Southwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
10.1.2.4.1 Southwest: US Sleepwear Market Breakdown by Product Type
10.1.2.4.2 Southwest: US Sleepwear Market Breakdown by End User
10.1.2.4.3 Southwest: US Sleepwear Market Breakdown by Distribution Channel
10.1.2.5 West: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
10.1.2.5.1 West: US Sleepwear Market Breakdown by Product Type
10.1.2.5.2 West: US Sleepwear Market Breakdown by End User
10.1.2.5.3 West: US Sleepwear Market Breakdown by Distribution Channel
10.1.2.6 Southeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
10.1.2.6.1 Southeast: US Sleepwear Market Breakdown by Product Type
10.1.2.6.2 Southeast: US Sleepwear Market Breakdown by End User
10.1.2.6.3 Southeast: US Sleepwear Market Breakdown by Distribution Channel
10.1.2.7 Midwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
10.1.2.7.1 Midwest: US Sleepwear Market Breakdown by Product Type
10.1.2.7.2 Midwest: US Sleepwear Market Breakdown by End User
10.1.2.7.3 Midwest: US Sleepwear Market Breakdown by Distribution Channel
11. Competitive Landscape
11.1 Heat Map Analysis
11.2 Company Positioning and Concentration
11.3 Company Market Share - 2023
12. Industry Landscape
12.1 Overview
12.2 Market Initiative
12.3 Product News & Company News
13. Company Profiles
13.1 Lunya
13.1.1 Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Luemme Inc (Cosabella)
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 EBERJEY
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Boody
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Desmond & Dempsey
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 OLIVIA VON HALLE
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 COYUCHI
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 MATE the Label
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Organic Basic
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 Wear Pact, LLC
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
13.11 ASCENO
13.11.1 Key Facts
13.11.2 Business Description
13.11.3 Products and Services
13.11.4 Financial Overview
13.11.5 SWOT Analysis
13.11.6 Key Developments
14. Appendix
14.1 About The Insight Partners
LIST OF TABLES
Table 1. US Sleepwear Market Segmentation
Table 2. List of Vendors in Value Chain
Table 3. US Sleepwear Market - Volume and Forecast to 2031 (Million Units)
Table 4. US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Table 5. US Sleepwear Market - Volume and Forecast to 2031 (Million Units) - by Product Type
Table 6. US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
Table 7. US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by End User
Table 8. US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
Table 9. US Sleepwear Market - Volume and Forecast to 2031 (Million Units) - by Region
Table 10. US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Region
Table 11. Northeast: US Sleepwear Market -Volume and Forecast to 2031 (Million Units) - by Product Type
Table 12. Northeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
Table 13. Northeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by End User
Table 14. Northeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
Table 15. Southwest: US Sleepwear Market -Volume and Forecast to 2031 (Million Units) - by Product Type
Table 16. Southwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
Table 17. Southwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by End User
Table 18. Southwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
Table 19. West: US Sleepwear Market -Volume and Forecast to 2031 (Million Units) - by Product Type
Table 20. West: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
Table 21. West: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by End User
Table 22. West: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
Table 23. Southeast: US Sleepwear Market -Volume and Forecast to 2031 (Million Units) - by Product Type
Table 24. Southeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
Table 25. Southeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by End User
Table 26. Southeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
Table 27. Midwest: US Sleepwear Market -Volume and Forecast to 2031 (Million Units) - by Product Type
Table 28. Midwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
Table 29. Midwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by End User
Table 30. Midwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
Table 31. Company Market Share - 2023
LIST OF FIGURES
Figure 1. US Sleepwear Market Segmentation, by Geography
Figure 2. US Sleepwear Market?Porter's Five Forces Analysis
Figure 3. Ecosystem Analysis: US Sleepwear Market
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. US Sleepwear Market Volume (Million Units), 2021-2031
Figure 6. US Sleepwear Market Revenue (US$ Million), 2021-2031
Figure 7. US Sleepwear Market Share (%) - Product Type, 2023 and 2031
Figure 8. Top Wear: US Sleepwear Market - Volume and Forecast to 2031(Million Units)
Figure 9. Top Wear: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 10. Bottom Wear: US Sleepwear Market - Volume and Forecast to 2031(Million Units)
Figure 11. Bottom Wear: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 12. Coveralls/One Piece: US Sleepwear Market - Volume and Forecast to 2031(Million Units)
Figure 13. Coveralls/One Piece: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 14. Co-ords: US Sleepwear Market - Volume and Forecast to 2031(Million Units)
Figure 15. Co-ords: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 16. US Sleepwear Market Share (%) - End User, 2023 and 2031
Figure 17. Men: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 18. Women: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 19. Kids: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 20. US Sleepwear Market Share (%) - Distribution Channel, 2023 and 2031
Figure 21. Supermarkets and Hypermarkets: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 22. Specialty Stores: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 23. Online Retail: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 24. Others: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 25. US Sleepwear Market Breakdown by Key Regions, 2023 and 2031 (%)
Figure 26. Northeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 27. Southwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 28. West: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 29. Southeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 30. Midwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 31. Heat Map Analysis
Figure 32. Company Positioning and Concentration
- Lunya
- Luemme Inc (Cosabella)
- EBERJEY
- Boody
- Desmond & Dempsey
- Olivia Von Halle
- COYUCHI
- MATE the Label
- Organic Basic
- Wear Pact LLC
- ASCENO
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the US sleepwear market, thereby allowing players to develop effective long-term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation, and industry verticals.