2030년까지 중남미 고급 럼 시장 예측 - 지역 분석 - 제품 유형별(화이트, 다크, 골드), 카테고리(슈퍼 프리미엄, 울트라 프리미엄, 프레스티지 & 프레스티지 플러스), 자연(일반 및 맛)별 및 유통 채널(슈퍼마켓 및 대형마트, 전문점, 온라인 소매점 및 기타)
향미 및 향료 럼 연료의 소비 증가 중남미 고급 럼 시장
전 세계 인구는 더 많은 경향을 보입니다. 전통적인 대량 생산 증류주보다 가공된 맛을 첨가한 증류주와 블렌드를 소비하는 경향이 있습니다. 요즘 소비자들은 독특한 맛을 지닌 고품질의 제품을 찾고 있습니다. 무엇보다 젊은 층 사이에서 스파이스드 럼과 풍미주스의 인기가 높아지고 있다. 향이 나는 럼은 칵테일과 럼 케이크에 독특한 향을 더해줍니다. 또한, 매콤한 럼은 일반적으로 코카콜라와 함께 섭취됩니다. Bacardi, Captain Morgan 및 Altitude Spirits를 포함한 회사는 전 세계적으로 인기 있는 맛 럼 브랜드인 혼합 맛 증류주를 제품 포트폴리오에 도입했습니다. 독특한 캐러멜과 바닐라 향이 나는 Diageo의 Captain Morgan 매운 럼과 같은 매운 맛이 나는 럼은 전 세계적으로 가장 인기 있는 매운 럼 중 하나입니다.
2023년 3월, 유명한 블랙 스파이스 럼 브랜드인 크라켄 럼(Kraken Rum)은 \"크라켄 골드 스파이스 럼\"이라는 신제품을 출시하면서 골드 스파이스 럼 카테고리에 진출하여 제품 포트폴리오를 확장했습니다. 이 제품은 오크통에서 2년간 숙성되었으며 계피, 바닐라, 카라멜 향이 납니다. ABV 40%로 병입됩니다. 이러한 제품 출시는 향미 및 향미 럼의 소비를 촉진하여 고급 럼 시장의 성장을 위한 엄청난 기회를 창출합니다.
중남미 고급 럼 시장 개요
WHO에 따르면 라틴 아메리카와 카리브해 지역의 2018년 1인당 총 알코올 소비량은 6.3리터였습니다. 도시 인구가 크게 기여했습니다. 알코올 소비에. 중남미 지역의 도시 인구 증가로 인해 소비자 선호도는 프리미엄화 추세로 인해 고급 럼주를 포함한 프리미엄 주류로 이동했습니다. 코로나19 팬데믹으로 인해 집에서 사교 활동과 오락을 즐기는 경향이 높아졌습니다. 높은 수준을 유지하기 위해 소비자들은 축하 행사 및 사교 모임을 위해 고급 럼주와 같은 고급 주류를 집에 비축합니다. 따라서 고급 럼에 대한 수요가 지역 전체에서 증가하고 있습니다.
게다가 경제협력개발기구(OECD)에 따르면 브라질은 다른 주류에 비해 약 33% 더 많은 양주를 소비합니다. 맛의 변화와 독특한 풍미 프로필을 지닌 소규모 수제 음료에 대한 수요 증가로 인해 지역 전체에서 고급 수제 럼에 대한 수요가 증가하고 있습니다. 따라서 이 지역의 프리미엄화와 향미 수제 럼에 대한 선호는 고급 럼의 시장 점유율을 높일 것으로 예상됩니다.
중남미 고급 럼 시장 수익 및 2030년 예측(미화 백만 달러)
중남미 고급 럼 시장 세분화
중미 고급 럼 시장은 제품 유형, 카테고리, 성격, 유통 채널 및 국가로 분류됩니다.
제품 유형에 따라 중남미 고급 럼 시장은 화이트, 다크, 골드로 분류됩니다. 금 부문은 2022년 가장 큰 시장 점유율을 차지했습니다.
범주별로 중남미 고급 럼 시장은 슈퍼 프리미엄, 울트라 프리미엄, 프레스티지&프레스티지 플러스로 분류됩니다. 슈퍼 프리미엄 부문은 2022년 가장 큰 시장 점유율을 차지했습니다.
본질적으로 중남미 고급 럼 시장은 플레인 럼과 향미 럼으로 양분됩니다. 일반 부문은 2022년에 더 큰 시장 점유율을 차지했습니다.
유통 채널 측면에서 중남미 고급 럼 시장은 슈퍼마켓 및 대형마트, 전문점, 온라인 소매 등으로 분류됩니다. 전문점 부문은 2022년에 가장 큰 시장 점유율을 차지했습니다.
국가별로 중남미 고급 럼 시장은 아르헨티나, 브라질, 콜롬비아 및 기타 중남미 지역으로 분류됩니다. 중남미 나머지 지역은 2022년 중남미 고급 럼 시장 점유율을 장악했습니다.
Pernod Ricard SA, Davide Campari Milano NV, Brown Forman Corp 및 Diageo Plc가 선도적인 회사입니다. 중남미 고급 럼 시장에서 운영되고 있습니다.
TABLE OF CONTENTS
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Limitations and Assumptions
4. South & Central America High-End Rum Market Landscape
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturing Processes
4.3.2.1 Fermentation
4.3.2.2 Distillation
4.3.2.3 Aging/Maturation
4.3.2.4 Blending
4.3.2.5 Bottling
4.3.3 Distribution Channels
4.4 List of Vendors
5. South & Central America High-End Rum Market - Key Market Dynamics
5.1 High-End Rum Market - Key Market Dynamics
5.2 Market Drivers
5.2.1 Rum Premiumization
5.2.2 Strategic Initiatives by Key Players
5.3 Market Restraints
5.3.1 Increasing Demand for Low-alcoholic Beverages
5.4 Market Opportunities
5.4.1 Growing Consumption of Flavored and Spiced Rum
5.4.2 Rising Sales through E-commerce Platforms
5.5 Future Trends
5.5.1 Rising Trend of Homemade Cocktail Among Consumers
5.6 Impact of Drivers and Restraints:
6. High-End Rum Market - South & Central America Market Analysis
6.1 High-End Rum Market Revenue (US$ Million), 2020-2030
6.2 High-End Rum Market Forecast Analysis
7. South & Central America High-End Rum Market Analysis - By Product Type
7.1 Overview
7.2 White
7.2.1 Overview
7.2.2 White: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
7.3 Dark
7.3.1 Overview
7.3.2 Dark: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
7.4 Gold
7.4.1 Overview
7.4.2 Gold: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8. South & Central America High-End Rum Market Revenue Analysis - By Category
8.1 Overview
8.2 Super Premium
8.2.1 Overview
8.2.2 Super Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8.3 Ultra Premium
8.3.1 Overview
8.3.2 Ultra Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8.4 Prestige & Prestige Plus
8.4.1 Overview
8.4.2 Prestige & Prestige Plus: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
9. South & Central America High-End Rum Market Revenue Analysis - By Nature
9.1 Overview
9.2 Plain
9.2.1 Overview
9.2.2 Plain: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
9.3 Flavored
9.3.1 Overview
9.3.2 Flavored: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10. South & Central America High-End Rum Market Revenue Analysis - By Distribution Channel
10.1 Overview
10.2 Supermarkets and Hypermarkets
10.2.1 Overview
10.2.2 Supermarkets and Hypermarkets: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.3 Specialty Stores
10.3.1 Overview
10.3.2 Specialty Stores: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.4 Online Retail
10.4.1 Overview
10.4.2 Online Retail: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.5 Others
10.5.1 Overview
10.5.2 Others: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
11. South & Central America High-End Rum Market - Country Analysis
11.1 South & Central America
11.1.1 South & Central America High-End Rum Market Overview
11.1.2 South & Central America High-End Rum Market Revenue and Forecasts and Analysis - By Countries
11.1.2.1 South & Central America High-End Rum Market Breakdown by Country
11.1.2.2 South and Central America: High-End Rum Market - Revenue and Forecast Analysis - by Country
11.1.2.3 Brazil High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.3.1 Brazil High-End Rum Market Breakdown by Product Type
11.1.2.3.2 Brazil High-End Rum Market Breakdown by Category
11.1.2.3.3 Brazil High-End Rum Market Breakdown by Nature
11.1.2.3.4 Brazil High-End Rum Market Breakdown by Distribution Channel
11.1.2.4 Argentina High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.4.1 Argentina High-End Rum Market Breakdown by Product Type
11.1.2.4.2 Argentina High-End Rum Market Breakdown by Category
11.1.2.4.3 Argentina High-End Rum Market Breakdown by Nature
11.1.2.4.4 Argentina High-End Rum Market Breakdown by Distribution Channel
11.1.2.5 Colombia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.5.1 Colombia High-End Rum Market Breakdown by Product Type
11.1.2.5.2 Colombia High-End Rum Market Breakdown by Category
11.1.2.5.3 Colombia High-End Rum Market Breakdown by Nature
11.1.2.5.4 Colombia High-End Rum Market Breakdown by Distribution Channel
11.1.2.6 Rest of South & Central America High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.6.1 Rest of South & Central America High-End Rum Market Breakdown by Product Type
11.1.2.6.2 Rest of South & Central America High-End Rum Market Breakdown by Category
11.1.2.6.3 Rest of South & Central America High-End Rum Market Breakdown by Nature
11.1.2.6.4 Rest of South & Central America High-End Rum Market Breakdown by Distribution Channel
12. Industry Landscape: High-End Rum Market
12.1 Overview
12.2 Partnership
12.3 Product News
12.4 Collaboration
12.5 Joint Venture
12.6 Merger and Acquisitions
13. Company Profiles
13.1 Pernod Ricard SA
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Diageo Plc
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Davide Campari Milano NV
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Brown-Forman Corp
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
14. Appendix
List of Tables
Table 1. High-End Rum Market Segmentation
Table 2. List of Vendors in Value Chain
Table 3. High-End Rum Market - Revenue and Forecast to 2030 (US$ Million)
Table 4. South & Central America High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 5. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 6. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 7. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 8. South & Central America: High-End Rum Market - Revenue and Forecast to 2030(US$ Million) - by Country
Table 9. Brazil High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 10. Brazil High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 11. Brazil High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 12. Brazil High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 13. Argentina High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 14. Argentina High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 15. Argentina High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 16. Argentina High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 17. Colombia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 18. Colombia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 19. Colombia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 20. Colombia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 21. Rest of South & Central America High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 22. Rest of South & Central America High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 23. Rest of South & Central America High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 24. Rest of South & Central America High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
List of Figures
Figure 1. High-End Rum Market Segmentation, by Country
Figure 2. Porter's Five Forces Analysis: High-End Rum Market
Figure 3. Ecosystem: High-End Rum Market
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. High-End Rum Market Revenue (US$ Million), 2020-2030
Figure 6. High-End Rum Market Share (%) - By Product Type, 2022 and 2030
Figure 7. White: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 8. Dark: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 9. Gold: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 10. High-End Rum Market Revenue Share, By Category (2022 and 2030)
Figure 11. Super Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 12. Ultra Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 13. Prestige & Prestige Plus: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 14. High-End Rum Market Revenue Share, By Nature (2022 and 2030)
Figure 15. Plain: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 16. Flavored: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 17. High-End Rum Market Revenue Share, By Distribution Channel (2022 and 2030)
Figure 18. Supermarkets and Hypermarkets: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 19. Specialty Stores: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 20. Online Retail: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 21. Others: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 22. South & Central America High-End Rum Market, by Key Countries - Revenue (2022) (US$ Million)
Figure 23. South & Central America High-End Rum Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 24. Brazil High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 25. Argentina High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 26. Colombia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 27. Rest of South & Central America High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
1. Pernod Ricard SA
2. Davide Campari Milano NV
3. Brown Forman Corp
4. Diageo Plc
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the South & Central America high-end rum market.
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the South & Central America high-end rum market, thereby allowing players across the value chain to develop effective long-term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth South & Central America market trends and outlook coupled with the factors driving the South & Central America high-end rum market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.