2030년까지 중남미 디지털 영어 학습 시장 예측 - 지역 분석 - 제품 유형(클라우드 및 온프레미스), 비즈니스 유형(B2B 및 B2C) 및 최종 사용자(비학업 학습자 및 학술 학습자)별
가상 현실과 증강 현실의 사용 증가로 중남미 디지털 영어 학습 시장 성장
세계가 계속 성장함에 따라 포용 기술을 바탕으로 북미, 유럽, 아시아 태평양, 중동 및 아프리카, 중남미 등 다양한 지역에서 가상현실(VR)과 증강현실(AR) 기술이 활발히 활용되고 있습니다. 이 지역은 또한 이러한 기술을 사용하려는 목표를 갖고 전 세계의 기업가, 교육 회사, 전문가 및 기업을 유치하고 있습니다. VirtualSpeech, Engage VR, ClassVR, Mondly VR, VRChat, Language Lab, ImmerseMe 및 Fulldive와 같은 다양한 회사가 영어 학습의 세계를 탐험할 수 있는 VR 도구를 제공하고 있습니다. AR과 VR의 접목으로 언어 학습 기회가 더 많아졌습니다. VR 및 AR 기술을 사용하면 학생들이 영어를 사용하는 사람들과 소통할 수 있는 가상 세계에 배치될 수 있습니다. 예를 들어, 학생들은 영어를 사용하는 레스토랑에서 음식 주문을 연습하거나 가상 도시 투어에 참여하여 언어를 배울 수 있는 현실적인 환경을 제공할 수 있습니다. 따라서 AR과 VR의 활용이 늘어나는 것은 디지털 영어학습 시장에서도 중요한 추세가 될 것으로 예상된다.
중남미 디지털 영어 학습 시장 개요
중남미 디지털 영어 학습 시장은 브라질, 아르헨티나 및 기타 중남미 지역으로 분류됩니다. 이 지역의 디지털화가 증가함에 따라 디지털 영어 학습 플랫폼의 성장이 가속화되고 있습니다. 다양한 회사들이 남미에서 새로운 디지털 언어 학습 플랫폼을 제공하고 있습니다. 예를 들어, 2023년 8월 남미 온라인 영어 교육 분야의 글로벌 리더인 Open English는 브라질 국가대표 선수인 Richarlison을 홍보대사이자 신입생으로 선택했습니다. \"Pombo\"로 알려진 Richarlison은 Open English를 통해 언어 학습 여정을 계속하고 있습니다. 이 협력은 또한 브라질의 소외 계층 청소년들에게 영어 학습 기회를 제공할 것입니다. 이는 결과적으로 해당 지역의 디지털 영어 플랫폼 채택을 가속화하는 데 도움이 될 것입니다.
경쟁이 치열한 취업 시장에서는 모든 연령대의 학생들이 다양한 역량을 개발하도록 설득하여 중남미를 디지털 방식으로 변화시키기 위한 기관 및 교육 기술에 대한 수요를 창출합니다. 청년층의 교육 기술 활용은 세계의 다른 지역보다 중남미에서 더 빠르게 증가하고 있습니다. Economist Impact가 실시한 최근 조사에 따르면 브라질 청소년의 86%가 전문 기술과 영어 능력을 향상시키기 위해 온라인 교육이나 과정에 참여했다고 합니다. 따라서 중남미 지역에서는 영어 학습 플랫폼에 대한 수요가 증가하고 있습니다.
중미 디지털 영어 학습 시장은 제품 유형, 비즈니스 유형, 최종 사용자 및 국가로 분류됩니다.
제품 유형에 따라 중남미 디지털 영어 학습 시장은 클라우드와 온프레미스로 양분됩니다. 클라우드 부문은 2022년에 더 큰 시장 점유율을 차지했습니다.
비즈니스 유형별로 중남미 디지털 영어 학습 시장은 B2B와 B2C로 나뉩니다. B2B 부문은 2022년 중남미 디지털 영어 학습 시장에서 더 큰 점유율을 차지했습니다.
최종 사용자 측면에서 중남미 디지털 영어 학습 시장은 비학업 학습자와 학습자로 나누어집니다. 학문적 학습자. 학술 학습자 부문은 2022년 중남미 디지털 영어 학습 시장에서 더 큰 점유율을 차지했습니다. 또한 비학문 학습자 부문은 기업, 사립 어학원, 소비자에게 직접 분류됩니다. 또한 소비자 직접 판매 부문은 TOEFL, TOEIC, 캠브리지 비즈니스 영어 인증서, IELTS 등으로 하위 분류됩니다. 또한 학업 학습자 세그먼트는 0 – 5, 6 – 11, 12 – 16, 17 – 30 및 30 이상으로 하위 분류됩니다.
국가별로 중남미 디지털 영어 학습 시장은 브라질, 아르헨티나, 중남미 나머지 지역으로 분류됩니다. 브라질은 2022년 중남미 디지털 영어 학습 시장 점유율을 장악했습니다.
EF EDUCATION FIRST, MACMILLAN, OXFORD UNIVERSITY PRESS, Pearson Plc 및 Chegg Inc, INLINGUA INTERNATIONAL LTD. 중남미 디지털 영어 학습 시장에서 활동하는 주요 기업 중 하나입니다.
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Digital English Language Learning Market Landscape
4.1 Overview
4.2 Ecosystem Analysis
4.2.1 List of Vendors in the Value Chain
5. South & Central America Digital English Language Learning Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Rising Digitalization in Educational Sector
5.1.2 Increasing Gamification of Language Learning Platforms
5.2 Market Restraints
5.2.1 Data Security Risks
5.3 Market Opportunities
5.3.1 Governmental Initiatives
5.3.2 Use of Artificial Intelligence in English Language Learning Platforms
5.4 Future Trends
5.4.1 Increasing Use of Virtual Reality and Augmented Reality
5.5 Impact of Drivers and Restraints:
6. Digital English Language Learning Market – South & Central America Market Analysis
6.1 Overview
6.2 Digital English Language Learning Market Revenue (US$ Million), 2020–2030
6.3 Digital English Language Learning Market Forecast Analysis
7. South & Central America Digital English Language Learning Market Analysis – by Product Type
7.1 Cloud
7.1.1 Overview
7.1.2 Cloud: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
7.2 On-Premise
7.2.1 Overview
7.2.2 On-Premise: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
8. South & Central America Digital English Language Learning Market Analysis – by Business Type
8.1 B2B
8.1.1 Overview
8.1.2 B2B: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
8.2 B2C
8.2.1 Overview
8.2.2 B2C: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9. South & Central America Digital English Language Learning Market Analysis – by End User
9.1 Non-Academic Learners
9.1.1 Overview
9.1.2 Non-Academic Learners: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.1.2.1 Corporate
9.1.2.1.1 Overview
9.1.2.1.2 Corporate: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.1.2.2 Private Language Schools
9.1.2.2.1 Overview
9.1.2.2.2 Private Language Schools: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.1.2.3 Direct to Consumer
9.1.2.3.1 Overview
9.1.2.3.2 Direct to Consumer: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.1 TOEFL
9.1.2.3.2.1.1 TOEFL: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.2 TOEIC
9.1.2.3.2.2.1 TOEIC: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.3 Cambridge Business English Certificate
9.1.2.3.2.3.1 Cambridge Business English Certificate: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.4 IELTS
9.1.2.3.2.4.1 IELTS: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.5 Others
9.1.2.3.2.5.1 Others: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.2 Academic Learners
9.2.1 Overview
9.2.2 Academic Learners: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.2.2.1 0 to 5
9.2.2.1.1 Overview
9.2.2.1.2 0 to 5: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.2.2.2 6 to 11
9.2.2.2.1 Overview
9.2.2.2.2 6 to 11: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.2.2.3 12 to 16
9.2.2.3.1 Overview
9.2.2.3.2 12 to 16: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.2.2.4 17 to 30
9.2.2.4.1 Overview
9.2.2.4.2 17 to 30: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.2.2.5 30 Above
9.2.2.5.1 Overview
9.2.2.5.2 30 Above: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
10. South & Central America Digital English Language Learning Market – Country Analysis
10.1 South & Central America Market Overview
10.1.1 South & Central America: Digital English Language Learning Market, By Key Country – Revenue 2022 (US$ Million)
10.1.2 South & Central America: Digital English Language Learning Market – Revenue and Forecast Analysis – by Country
10.1.2.1 South & Central America: Digital English Language Learning Market – Revenue and Forecast Analysis – by Country
10.1.2.2 Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
10.1.2.2.1 Brazil: Digital English Language Learning Market Breakdown, by Product Type
10.1.2.2.2 Brazil: Digital English Language Learning Market Breakdown, by Business Type
10.1.2.2.3 Brazil: Digital English Language Learning Market Breakdown, by End User
10.1.2.2.3.1 Brazil: Digital English Language Learning Market Breakdown, by Non-academic Learners
10.1.2.2.3.1.1 Brazil: Digital English Language Learning Market Breakdown, by Direct to Consumer
10.1.2.2.3.2 Brazil: Digital English Language Learning Market Breakdown, by Academic Learners
10.1.2.3 Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
10.1.2.3.1 Argentina: Digital English Language Learning Market Breakdown, by Product Type
10.1.2.3.2 Argentina: Digital English Language Learning Market Breakdown, by Business Type
10.1.2.3.3 Argentina: Digital English Language Learning Market Breakdown, by End User
10.1.2.3.3.1 Argentina: Digital English Language Learning Market Breakdown, by Non-academic Learners
10.1.2.3.3.1.1 Argentina: Digital English Language Learning Market Breakdown, by Direct to Consumer
10.1.2.3.3.2 Argentina: Digital English Language Learning Market Breakdown, by Academic Learners
10.1.2.4 Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
10.1.2.4.1 Rest of South & Central America: Digital English Language Learning Market Breakdown, by Product Type
10.1.2.4.2 Rest of South & Central America: Digital English Language Learning Market Breakdown, by Business Type
10.1.2.4.3 Rest of South & Central America: Digital English Language Learning Market Breakdown, by End User
10.1.2.4.3.1 Rest of South & Central America: Digital English Language Learning Market Breakdown, by Non-academic Learners
10.1.2.4.3.1.1 Rest of South & Central America: Digital English Language Learning Market Breakdown, by Direct to Consumer
10.1.2.4.3.2 Rest of South & Central America: Digital English Language Learning Market Breakdown, by Academic Learners
11. Industry Landscape
11.1 Overview
11.2 Market Initiative
11.3 New Product Development
11.4 Merger and Acquisition
12. Company Profiles
12.1 EF EDUCATION FIRST
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 MACMILLAN
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 OXFORD UNIVERSITY PRESS
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Pearson Plc
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Chegg Inc
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 INLINGUA INTERNATIONAL LTD.
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
13. Appendix
13.1 About the Insight Partners
List of Tables
Table 1. Digital English Language Learning Market Segmentation
Table 2. List of Vendors
Table 3. Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Table 4. Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million) – by Product Type
Table 5. Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million) – by Business Type
Table 6. Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million) – by End User
Table 7. Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million) – by Non-academic Learners
Table 8. Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million) – by Direct to Consumer
Table 9. Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million) – by Academic Learners
Table 10. South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Country
Table 11. Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Product Type
Table 12. Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Business Type
Table 13. Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by End User
Table 14. Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Non-academic Learners
Table 15. Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Direct to Consumer
Table 16. Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Academic Learners
Table 17. Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Product Type
Table 18. Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Business Type
Table 19. Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by End User
Table 20. Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Non-academic Learners
Table 21. Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Direct to Consumer
Table 22. Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Academic Learners
Table 23. Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Product Type
Table 24. Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Business Type
Table 25. Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by End User
Table 26. Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Non-academic Learners
Table 27. Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Direct to Consumer
Table 28. Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Academic Learners
List of Figures
Figure 1. Digital English Language Learning Market Segmentation, by Country
Figure 2. Ecosystem Analysis
Figure 3. Digital English Language Learning Market – Key Market Dynamics
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. Digital English Language Learning Market Revenue (US$ Million), 2020–2030
Figure 6. Digital English Language Learning Market Share (%) – by Product Type (2022 and 2030)
Figure 7. Cloud: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 8. On-Premise: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 9. Digital English Language Learning Market Share (%) – by Business Type (2022 and 2030)
Figure 10. B2B: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 11. B2C: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 12. Digital English Language Learning Market Share (%) – by End User (2022 and 2030)
Figure 13. Non-Academic Learners: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 14. Corporate: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 15. Private Language Schools: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 16. Direct to Consumer: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 17. TOEFL: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 18. TOEIC: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 19. Cambridge Business English Certificate: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 20. IELTS: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 21. Others: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 22. Academic Learners: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 23. 0 to 5: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 24. 6 to 11: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 25. 12 to 16: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 26. 17 to 30: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 27. 30 Above: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 28. South & Central America: Digital English Language Learning Market, By Key Country – Revenue 2022 (US$ Million)
Figure 29. South & Central America: Digital English Language Learning Market Breakdown, by Key Countries, 2022 and 2030 (%)
Figure 30. Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million)
Figure 31. Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million)
Figure 32. Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million)
- EF EDUCATION FIRST
- MACMILLAN
- OXFORD UNIVERSITY PRESS
- Pearson Plc
- Chegg Inc
- INLINGUA INTERNATIONAL LTD.
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the South & Central America digital English language learning market.
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the South & Central America digital English language learning market, thereby allowing players across the value chain to develop effective long-term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth South & Central America market trends and outlook coupled with the factors driving the South & Central America digital English language learning market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.