2028년까지 중동 및 아프리카 소셜 미디어 관리 시장 전망 – COVID-19 영향 및 지역 분석-구성 요소(솔루션 및 서비스), 배포(온프레미스 및 클라우드 기반), 기업 규모별 [중소기업(SME) ) 및 대기업], 애플리케이션(영업 및 마케팅 관리, 고객 경험 관리, 경쟁 정보, 위험 관리 및 사기 탐지), 업종(IT 및 통신, BFSI, 의료, 미디어 및 엔터테인먼트, 소매 및 기타)

중동 및 아프리카 소셜 미디어 관리 시장은 2022년 7억 6,100만 달러에서 2028년까지 2,35870만 달러에 이를 것으로 예상됩니다. 2022년부터 2028년까지 CAGR 20.7%로 성장할 것으로 예상됩니다.

소셜 미디어는 정보, 소셜커머스를 통한 온라인 쇼핑, 비즈니스, 뉴스, 마케팅 등 최고의 채널로 친구들과 소통하는 방법입니다. 또한, 코로나19 팬데믹으로 인해 사람들이 소셜 미디어를 사용하여 소통하고, 엔터테인먼트를 즐기고, 정보를 찾고, 쇼핑하는 등 소비자 습관이 변화하고 있습니다. 또한 일부 산업 분야에서는 트래픽이 크게 증가했습니다. 소셜 미디어는 비즈니스에 막대한 영향을 미치고 있습니다. 페이스북, 인스타그램, 트위터, 링크드인, 유튜브 등의 플랫폼은 현재 브랜드 홍보와 신제품 광고에 활용되고 있으며, 고객 서비스 제공과 분쟁 해결에 효과적인 매체이다. 중소기업 소유자가 항상 별도의 소셜 미디어 팀을 고용할 필요는 없지만 일부 직원은 하나 이상의 소셜 미디어 플랫폼을 선택하고 사용하는 데 능숙해야 합니다.

또한 소셜 미디어와 비즈니스가 결합하여 많은 기업에 비교할 수 없는 브랜딩 기회를 제공합니다. 신규 브랜드와 기존 브랜드는 소셜 미디어 프로필, 콘텐츠 공유, 플랫폼 기반 광고를 통해 온라인에서 스스로를 확립하거나 재창조할 수 있습니다. 몇몇 기업은 주로 소셜 미디어 게시물과 광고를 통해 소비자 기반을 구축하고 수익을 창출하고 있습니다.

광범위한 소셜 미디어 보급은 기업의 사업 확장에 도움이 됩니다. , 더 넓은 범위, 분쟁 해결을 통해 중동 및 지역의 원동력으로 작용합니다. 아프리카 소셜 미디어 관리 시장. 중동 및 아프리카 소셜 미디어 관리 시장은 예측 기간 동안 유망한 CAGR로 성장할 것으로 예상됩니다.

중동 및amp; 2028년 아프리카 소셜 미디어 관리 시장 수익 및 예측(미화 백만 달러)

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중동 및amp; 아프리카 소셜 미디어 관리 시장 세분화

중동 및amp; 아프리카 소셜 미디어 관리 시장은 구성 요소, 배포, 조직 규모, 애플리케이션, 업종 및 국가별로 분류됩니다. 구성 요소를 기반으로 시장은 솔루션과 서비스로 구분됩니다. 솔루션 부문은 2022년에 더 높은 시장 점유율로 시장을 주도했습니다.

배포를 기준으로 시장은 클라우드 기반과 클라우드 기반으로 양분됩니다. 전제에. 클라우드 기반 부문은 2022년에 더 높은 시장 점유율로 시장을 주도했습니다.

조직 규모에 따라 시장은 SME로 양분됩니다. 그리고 대기업. 2022년에는 대기업 부문이 더 높은 시장 점유율로 시장을 주도했습니다.

응용 프로그램을 기준으로 시장은 영업 및 마케팅으로 분류됩니다. 관리, 고객 경험 관리, 경쟁 인텔리전스, 위험 관리 및 사기 탐지 등이 있습니다. 영업 및 마케팅 관리 부문은 2022년에 가장 높은 시장 점유율을 기록했습니다.

시장은 업종을 기준으로 BFSI, 소매, 의료, IT 및 통신, 미디어 및 엔터테인먼트 등. BFSI 부문은 2022년 가장 높은 시장 점유율로 시장을 주도했습니다.

국가를 기준으로 시장은 사우디아라비아로 분류됩니다. UAE, 남아프리카 및 기타 MEA 지역. 사우디아라비아가 중동을 이끌었다. 2022년 시장 점유율이 가장 높은 아프리카 소셜 미디어 관리 시장입니다.

중동 & 아프리카 소셜 미디어 관리 시장은 Adobe입니다. IBM사; 구글 LLC; 오라클사; Salesforce.com, Inc.; 허브스팟, Inc.; Zoho Corporation Pvt. 주식회사; 녹은 물; 브랜드워치; 및 Sprout Social, Inc. 이들 회사는 시장에서 활동하고 있으며 중동 및 기타 지역의 성장에 상당한 수익을 기여하고 있습니다. 아프리카 소셜 미디어 관리 시장

1. Introduction

1.1 Scope of the Study

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

1.3.1 MEA Social Media Management Market – By Component

1.3.2 MEA Social Media Management Market – By Deployment

1.3.3 MEA Social Media Management Market – By Enterprise Size

1.3.4 MEA Social Media Management Market – By Application

1.3.5 MEA Social Media Management Market – By Vertical

1.3.6 MEA Social Media Management Market – By Country

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. MEA Social Media Management Market Landscape

4.1 Market Overview

4.2 PEST Analysis

4.2.1 MEA

4.3 Ecosystem Analysis

4.4 Expert Opinion

5. MEA Social Media Management Market - Key Market Dynamics

5.1 Market Drivers

5.1.1 Rising Reach of Social Media

5.1.2 Increasing Focus on Competitive Intelligence

5.2 Market Restraints

5.2.1 Data Privacy Concerns with Social Media

5.3 Market Opportunities

5.3.1 Growing Demand for Social Media Management Among SMEs

5.4 Future Trends

5.4.1 Continuous Improvements in Internet Technology

5.5 Impact Analysis of Drivers and Restraints

6. MEA Social Media Management Market –Market Analysis

6.1 MEA Social Media Management Market Forecast and Analysis

7. MEA Social Media Management Market Analysis – By Component

7.1 Overview

7.2 MEA Social Media Management Market, By Component (2021 and 2028)

7.3 Solution

7.3.1 Overview

7.3.2 Solution: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

7.4 Service

7.4.1 Service: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

8. MEA Social Media Management Market Analysis – By Deployment

8.1 Overview

8.2 MEA Social Media Management Market, By Deployment (2021 and 2028)

8.3 Cloud-based

8.3.1 Overview

8.3.2 Cloud-based: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

8.4 On-premises

8.4.1 On-premises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

9. MEA Social Media Management Market Analysis – By Enterprise Size

9.1 Overview

9.2 MEA Social Media Management Market, By Enterprise Size (2021 and 2028)

9.3 SMEs

9.3.1 Overview

9.3.2 SMEs: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

9.4 Large Enterprises

9.4.1 Large Enterprises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

10. MEA Social Media Management Market Analysis – By Application

10.1 Overview

10.2 Social Media Management, by Application (2021 and 2028)

10.3 Sales and Marketing Management

10.3.1 Overview

10.3.2 Sales and Marketing Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

10.4 Customer Experience Management

10.4.1 Overview

10.4.2 Customer Experience Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

10.5 Competitive Intelligence

10.5.1 Overview

10.5.2 Competitive Intelligence: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

10.6 Risk Management and Fraud Detection

10.6.1 Overview

10.6.2 Risk Management and Fraud Detection: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11. MEA Social Media Management Market Analysis – By Vertical

11.1 Overview

11.2 MEA Social Media Management Market, By Vertical (2021 and 2028)

11.3 BFSI

11.3.1 Overview

11.3.2 BFSI: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.4 Retail

11.4.1 Retail: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.5 Healthcare

11.5.1 Healthcare: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.6 IT and Telecommunications

11.6.1 IT and Telecommunications: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.7 Media and Entertainment

11.7.1 Media and Entertainment: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.8 Others

11.8.1 Others: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

12. MEA Social Media Management Market – Country Analysis

12.1 MEA: MEA Social Media Management Market

12.1.1 Overview

12.1.2 Middle East and Africa: Social Media Management, by Key Country

12.1.2.1 Saudi Arabia MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)

12.1.2.1.1 Saudi Arabia: Social Media Management, By Component

12.1.2.1.2 Saudi Arabia: MEA Social Media Management Market, By Application

12.1.2.1.3 Saudi Arabia: MEA Social Media Management Market, By Vertical

12.1.2.1.4 Saudi Arabia: MEA Social Media Management Market, By Deployment

12.1.2.1.5 Saudi Arabia: MEA Social Media Management Market, By Enterprise Size

12.1.2.2 UAE MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)

12.1.2.2.1 UAE: Social Media Management, By Component

12.1.2.2.2 UAE: MEA Social Media Management Market, By Application

12.1.2.2.3 UAE: MEA Social Media Management Market, By Vertical

12.1.2.2.4 UAE: MEA Social Media Management Market, By Deployment

12.1.2.2.5 UAE: MEA Social Media Management Market, By Enterprise Size

12.1.2.3 South Africa MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)

12.1.2.3.1 South Africa: Social Media Management, By Component

12.1.2.3.2 South Africa: MEA Social Media Management Market, By Application

12.1.2.3.3 South Africa: MEA Social Media Management Market, By Vertical

12.1.2.3.4 South Africa: MEA Social Media Management Market, By Deployment

12.1.2.3.5 South Africa: MEA Social Media Management Market, By Enterprise Size

12.1.2.4 Rest of MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)

12.1.2.4.1 Rest of MEA: Social Media Management, By Component

12.1.2.4.2 Rest of MEA: MEA Social Media Management Market, By Application

12.1.2.4.3 Rest of MEA: MEA Social Media Management Market, By Vertical

12.1.2.4.4 Rest of MEA: MEA Social Media Management Market, By Deployment

12.1.2.4.5 Rest of MEA: MEA Social Media Management Market, By Enterprise Size

13. Industry Landscape

13.1 Market Initiative

13.2 Merger and Acquisition

13.3 New Development

14. Company Profiles

14.1 Adobe

14.1.1 Key Facts

14.1.2 Business Description

14.1.3 Products and Services

14.1.4 Financial Overview

14.1.5 SWOT Analysis

14.1.6 Key Developments

14.2 IBM Corporation

14.2.1 Key Facts

14.2.2 Business Description

14.2.3 Products and Services

14.2.4 Financial Overview

14.2.5 SWOT Analysis

14.2.6 Key Developments

14.3 Google LLC

14.3.1 Key Facts

14.3.2 Business Description

14.3.3 Products and Services

14.3.4 Financial Overview

14.3.5 SWOT Analysis

14.3.6 Key Developments

14.4 Oracle Corporation

14.4.1 Key Facts

14.4.2 Business Description

14.4.3 Products and Services

14.4.4 Financial Overview

14.4.5 SWOT Analysis

14.4.6 Key Developments

14.5 Salesforce.com, inc.

14.5.1 Key Facts

14.5.2 Business Description

14.5.3 Products and Services

14.5.4 Financial Overview

14.5.5 SWOT Analysis

14.5.6 Key Developments

14.6 HubSpot, Inc.

14.6.1 Key Facts

14.6.2 Business Description

14.6.3 Products and Services

14.6.4 Financial Overview

14.6.5 SWOT Analysis

14.6.6 Key Developments

14.7 Zoho Corporation Pvt. Ltd.

14.7.1 Key Facts

14.7.2 Business Description

14.7.3 Products and Services

14.7.4 Financial Overview

14.7.5 SWOT Analysis

14.7.6 Key Developments

14.8 Meltwater

14.8.1 Key Facts

14.8.2 Business Description

14.8.3 Products and Services

14.8.4 Financial Overview

14.8.5 SWOT Analysis

14.8.6 Key Developments

14.9 Brandwatch

14.9.1 Key Facts

14.9.2 Business Description

14.9.3 Products and Services

14.9.4 Financial Overview

14.9.5 SWOT Analysis

14.9.6 Key Developments

14.10 Sprout Social, Inc.

14.10.1 Key Facts

14.10.2 Business Description

14.10.3 Products and Services

14.10.4 Financial Overview

14.10.5 SWOT Analysis

14.10.6 Key Developments

15. Appendix

15.1 About The Insight Partners

15.2 Glossary

LIST OF TABLES

Table 1. MEA Social Media Management Market, Revenue and Forecast, 2019–2028 (US$ Mn)

Table 2. Saudi Arabia: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)

Table 3. Saudi Arabia: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)

Table 4. Saudi Arabia: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)

Table 5. Saudi Arabia: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)

Table 6. Saudi Arabia: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)

Table 7. UAE: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)

Table 8. UAE: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)

Table 9. UAE: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)

Table 10. UAE: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)

Table 11. UAE: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)

Table 12. South Africa: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)

Table 13. South Africa: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)

Table 14. South Africa: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)

Table 15. South Africa: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)

Table 16. South Africa: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)

Table 17. Rest of MEA: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)

Table 18. Rest of MEA: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)

Table 19. Rest of MEA: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)

Table 20. Rest of MEA: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)

Table 21. Rest of MEA: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)

Table 22. Glossary of Terms, MEA Social Media Management Market

LIST OF FIGURES

Figure 1. MEA Social Media Management Market Segmentation

Figure 2. MEA Social Media Management Market Segmentation – Country

Figure 3. MEA Social Media Management Market Overview

Figure 4. MEA Social Media Management Market, By Component

Figure 5. MEA Social Media Management Market, By Deployment

Figure 6. MEA Social Media Management Market, By Enterprise Size

Figure 7. MEA Social Media Management Market, By Application

Figure 8. MEA Social Media Management Market, By Vertical

Figure 9. MEA Social Media Management Market, By Country

Figure 10. MEA: PEST Analysis

Figure 11. MEA Social Media Management Market Ecosystem Analysis

Figure 12. MEA Expert Opinion

Figure 13. MEA Social Media Management Market Impact Analysis of Drivers and Restraints

Figure 14. MEA Social Media Management Market, Forecast and Analysis (US$ Mn)

Figure 15. MEA Social Media Management Market Revenue Share, by Component (2021 and 2028)

Figure 16. Solution: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 17. Service: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 18. MEA Social Media Management Market Revenue Share, by Deployment (2021 and 2028)

Figure 19. Cloud-based: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 20. On-premises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 21. MEA Social Media Management Market Revenue Share, by Enterprise Size (2021 and 2028)

Figure 22. SMEs: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 23. Large Enterprises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 24. MEA Social Media Management Market Revenue Share, by Application (2021 and 2028)

Figure 25. Sales and Marketing Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 26. Customer Experience Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 27. Competitive Intelligence: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 28. Risk Management and Fraud Detection: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 29. MEA Social Media Management Market Revenue Share, by Vertical (2021 and 2028)

Figure 30. BFSI: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 31. Retail: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 32. Healthcare: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 33. IT and Telecommunications: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 34. Media and Entertainment: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 35. Others: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 36. Middle East and Africa: Social Media Management Revenue Share, By Key Country (2021 and 2028)

Figure 37. Middle East and Africa: Social Media Management Revenue Share, By Key Country (2021 and 2028)

Figure 38. Saudi Arabia MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)

Figure 39. UAE MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)

Figure 40. South Africa MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)

Figure 41. Rest of MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Middle East & Africa social media management market.
Highlights key business priorities in order to assist companies to realign their business strategies
The key findings and recommendations highlight crucial progressive industry trends in Middle East & Africa social media management market, thereby allowing players across the value chain to develop effective long-term strategies
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
Scrutinize in-depth Middle East & Africa market trends and outlook coupled with the factors driving the social media management market as well as those hindering it.
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.

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