2030년까지 유럽 산업용 PPE 시장 예측 - 지역 분석 - 유형별(손 및 팔 보호, 신체 보호, 호흡기 보호, 머리 및 안면 보호 등), 재료(천연 고무, 비닐, 폴리에틸렌, 니트릴 및 기타), 끝 - 산업(제조, 건설, 석유 및 가스, 제약 등) 및 유통 채널(도매업체, 국내 소매업체, 지역 소매업체, 온라인 플랫폼) 사용
주요 시장 참가자의 전략적 개발 안전은 유럽 산업용 PPE 시장의 원동력입니다.
회사들은 다양한 방법을 통해 시장 입지를 확대해 왔습니다. 제품 출시, 기술 혁신 등 전략적 개발. 2022년 1월 Kimberly-Clark는 Kimtech Opal Nitrile 장갑을 출시했습니다. 장갑은 장시간 착용 시 편안함을 높이고 강한 촉각 감도를 제공합니다. 무분말 장갑은 가황 촉진제, 황 또는 천연 고무 라텍스를 첨가하지 않고 만들어졌으며 제1형 및 제4형 장갑 관련 피부 질환의 위험을 낮춤으로써 사용 부위를 보호합니다. 이 장갑에는 독자적인 피부 보호 기능인 Low Derma Technology도 적용되었다고 합니다. 웨어러블 기술은 심박수, 체온 등 건설 작업자의 생체 신호를 모니터링하고 잠재적인 위험에 대한 경고를 제공함으로써 안전을 향상시키는 데 도움을 주기 때문에 전 세계 건설 산업에서 인기를 얻고 있습니다. 건설 장비에는 가스 누출, 과도한 열 및 소음 오염을 감지하고 작업자에게 경고할 수 있는 센서가 있습니다. 결과적으로 건설팀은 문제를 신속하게 해결할 수 있습니다. 외골격은 건설 작업자가 체중을 고르게 분산하고 리프트 지원을 제공할 수 있도록 하는 웨어러블 기계입니다. 따라서 직원의 장기적인 부상 위험이 줄어듭니다. 몇몇 제조업체에서는 안전을 위해 외골격을 개발하고 있습니다. 현대자동차그룹은 2019년 9월 머리 위 환경에서 장시간 작업하는 산업 근로자를 돕기 위해 제작된 웨어러블 로봇인 새로운 조끼 외골격(VEX)을 개발했습니다. 이 VEX는 인간의 관절 움직임을 모방하여 하중 지지력과 이동성을 높여 생산성을 높이고 작업자의 피로를 줄여줍니다. 따라서 지속적인 제품 출시와 기술 혁신은 산업용 개인 보호 장비(PPE) 시장 성장을 촉진합니다.
유럽 산업용 PPE 시장 개요
유럽 산업용 개인 보호 장비(PPE) 시장은 독일, 프랑스, 이탈리아, 영국, 러시아 및 기타 유럽 지역으로 분류됩니다. 제조, 건설, 석유 및 가스, 제약 등 주요 산업에서 작업 관련 부상 사례가 증가하고 매우 효과적이고 고품질의 산업용 보호 장비에 대한 요구 사항이 증가함에 따라 이 지역의 산업용 개인 보호 장비(PPE) 보급률이 증가하고 있습니다. 영국, 독일, 프랑스 등의 국가는 고급 비즈니스 인프라를 갖추고 있어 시장 성장에 더욱 기여하고 있습니다. 이 시장의 가장 중요한 트렌드에는 다양한 웨어러블 액세서리, 지속 가능한 의류 및 새로운 내장 기술의 개발이 포함됩니다. 유럽의 코로나19 팬데믹 이후 직원을 위한 법률은 지속적으로 발전해 왔으며 기업은 직원의 안전 및 건강 비용을 부담하고 있습니다. 유럽의 건설 현장 수가 증가하고 전염병의 불확실성으로 인해 PPE에 대한 필요성이 점점 더 강해지면서 시장을 주도하게 되었습니다. 산업용 개인 보호 장비(PPE) 제조에 사용되는 재료에 대한 개발된 공급망과 고품질 관리가 서유럽 산업용 개인 보호 장비(PPE) 시장을 주도하고 있습니다. 개발도상국 수입촉진센터(CBI)의 2021년 보고서에 따르면 독일, 프랑스, 네덜란드, 벨기에, 이탈리아, 폴란드는 2020년 유럽 최고의 산업용 의류 및 액세서리 수입 시장에 속했습니다.
< br>2030년까지 유럽 산업용 PPE 시장 수익 및 예측(미화 백만 달러)
유럽 산업용 PPE 시장 세분화
유럽 산업용 PPE 시장은 유형, 재료, 최종 용도 산업을 기준으로 분류됩니다. , 유통 채널 및 국가. 유형에 따라 유럽 산업용 PPE 시장은 손 및 팔 보호, 신체 보호, 호흡기 보호, 머리 및 얼굴 보호 등으로 분류됩니다. 손과 팔 보호 부문은 2022년 가장 큰 시장 점유율을 차지했습니다.
재료를 기준으로 유럽 산업용 PPE 시장은 천연 고무, 비닐, 폴리에틸렌, 니트릴 등으로 분류됩니다. 기타 부문은 2022년에 가장 큰 시장 점유율을 차지했습니다.
최종 사용 산업을 기반으로 유럽 산업용 PPE 시장은 제조, 건설, 석유 및 가스, 제약 등으로 분류됩니다. 기타 부문은 2022년에 가장 큰 시장 점유율을 차지했습니다.
유통 채널을 기준으로 유럽 산업용 PPE 시장은 도매업체, 전국 소매업체, 지역 소매업체 및 온라인 플랫폼으로 분류됩니다. 도매업체 부문은 2022년에 가장 큰 시장 점유율을 차지했습니다.
국가를 기준으로 유럽 산업용 PPE 시장은 독일, 프랑스, 이탈리아, 영국, 러시아 및 기타 유럽 지역으로 분류됩니다. 나머지 유럽 지역은 2022년 유럽 산업용 PPE 시장 점유율을 장악했습니다.
Honeywell International Inc.; 레이크랜드 인더스트리즈(Lakeland Industries, Inc.); DuPont de Nemours, Inc.; 3M 주식회사; 안셀 주식회사; VF Corp; 아라마크; Hultafors 그룹 AB; 킴벌리클라크사; WL Gore and Associates, Inc.는 유럽 산업용 PPE 시장에서 활동하는 선두 기업 중 일부입니다.
Table of Content
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Europe Industrial Personal Protective Equipment (PPE) Market Landscape
4.1 Overview
4.2 PEST Analysis
4.2.1 Europe
5. Europe Industrial Personal Protective Equipment (PPE) Market - Key Industry Dynamics
5.1 Market Drivers
5.1.1 Supportive Government Regulations for Workplace Safety
5.1.2 Strategic Developments by Key Market Players
5.2 Market Restraints
5.2.1 Growing Adoption of Industrial Automation
5.3 Market Opportunities
5.3.1 Rising Adoption of E-Commerce Sales Channel
5.4 Future Trends
5.4.1 Increasing Demand for Smart PPE
5.5 Impact of Drivers and Restraints:
6. Industrial Personal Protective Equipment (PPE) Market - Europe Market Analysis
6.1 Industrial Personal Protective Equipment (PPE) Market Revenue (US$ Million), 2022 - 2030
6.2 Industrial Personal Protective Equipment (PPE) Market Forecast and Analysis
7. Europe Industrial Personal Protective Equipment (PPE) Market Analysis - Type
7.1 Hand and Arm Protection
7.1.1 Overview
7.1.2 Hand and Arm Protection Market Revenue and Forecast to 2030 (US$ Million)
7.2 Body Protection
7.2.1 Overview
7.2.2 Body Protection Market Revenue and Forecast to 2030 (US$ Million)
7.3 Respiratory Protection
7.3.1 Overview
7.3.2 Respiratory Protection Market Revenue and Forecast to 2030 (US$ Million)
7.4 Head and Face Protection
7.4.1 Overview
7.4.2 Head and Face Protection Market Revenue and Forecast to 2030 (US$ Million)
7.5 Others
7.5.1 Overview
7.5.2 Others Market Revenue and Forecast to 2030 (US$ Million)
8. Europe Industrial Personal Protective Equipment (PPE) Market Analysis - Material
8.1 Natural Rubber
8.1.1 Overview
8.1.2 Natural Rubber Market Revenue and Forecast to 2030 (US$ Million)
8.2 Vinyl
8.2.1 Overview
8.2.2 Vinyl Market Revenue and Forecast to 2030 (US$ Million)
8.3 Polyethylene
8.3.1 Overview
8.3.2 Polyethylene Market Revenue and Forecast to 2030 (US$ Million)
8.4 Nitrile
8.4.1 Overview
8.4.2 Nitrile Market Revenue and Forecast to 2030 (US$ Million)
8.5 Others
8.5.1 Overview
8.5.2 Others Market Revenue and Forecast to 2030 (US$ Million)
9. Europe Industrial Personal Protective Equipment (PPE) Market Analysis - End-Use Industry
9.1 Manufacturing
9.1.1 Overview
9.1.2 Manufacturing Market Revenue and Forecast to 2030 (US$ Million)
9.2 Construction
9.2.1 Overview
9.2.2 Construction Market Revenue and Forecast to 2030 (US$ Million)
9.3 Oil and Gas
9.3.1 Overview
9.3.2 Oil and Gas Market Revenue and Forecast to 2030 (US$ Million)
9.4 Pharmaceuticals
9.4.1 Overview
9.4.2 Pharmaceuticals Market Revenue and Forecast to 2030 (US$ Million)
9.5 Others
9.5.1 Overview
9.5.2 Others Market Revenue and Forecast to 2030 (US$ Million)
10. Europe Industrial Personal Protective Equipment (PPE) Market Analysis - Distribution Channel
10.1 Wholesalers
10.1.1 Overview
10.1.2 Wholesalers Market Revenue, and Forecast to 2030 (US$ Million)
10.2 National Retailers
10.2.1 Overview
10.2.2 National Retailers Market Revenue, and Forecast to 2030 (US$ Million)
10.3 Regional Retailers
10.3.1 Overview
10.3.2 Regional Retailers Market Revenue, and Forecast to 2030 (US$ Million)
10.4 Online Platforms
10.4.1 Overview
10.4.2 Online Platforms Market Revenue, and Forecast to 2030 (US$ Million)
11. Europe Industrial Personal Protective Equipment (PPE) Market - Country Analysis
11.1 Europe
11.1.1 Europe Industrial Personal Protective Equipment (PPE) Market Overview
11.1.2 Europe Industrial Personal Protective Equipment (PPE) Market Revenue and Forecasts and Analysis - By Countries
11.1.2.1 Industrial Personal Protective Equipment (PPE) market Breakdown by Country
11.1.2.2 Germany Industrial Personal Protective Equipment (PPE) Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.2.1 Germany Industrial Personal Protective Equipment (PPE) Market Breakdown by Type
11.1.2.2.2 Germany Industrial Personal Protective Equipment (PPE) Market Breakdown by Material
11.1.2.2.3 Germany Industrial Personal Protective Equipment (PPE) Market Breakdown by End-Use Industry
11.1.2.2.4 Germany Industrial Personal Protective Equipment (PPE) Market Breakdown by Distribution Channel
11.1.2.3 France Industrial Personal Protective Equipment (PPE) Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.3.1 France Industrial Personal Protective Equipment (PPE) Market Breakdown by Type
11.1.2.3.2 France Industrial Personal Protective Equipment (PPE) Market Breakdown by Material
11.1.2.3.3 France Industrial Personal Protective Equipment (PPE) Market Breakdown by End-Use Industry
11.1.2.3.4 France Industrial Personal Protective Equipment (PPE) Market Breakdown by Distribution Channel
11.1.2.4 Italy Industrial Personal Protective Equipment (PPE) Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.4.1 Italy Industrial Personal Protective Equipment (PPE) Market Breakdown by Type
11.1.2.4.2 Italy Industrial Personal Protective Equipment (PPE) Market Breakdown by Material
11.1.2.4.3 Italy Industrial Personal Protective Equipment (PPE) Market Breakdown by End-Use Industry
11.1.2.4.4 Italy Industrial Personal Protective Equipment (PPE) Market Breakdown by Distribution Channel
11.1.2.5 UK Industrial Personal Protective Equipment (PPE) Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.5.1 UK Industrial Personal Protective Equipment (PPE) Market Breakdown by Type
11.1.2.5.2 UK Industrial Personal Protective Equipment (PPE) Market Breakdown by Material
11.1.2.5.3 UK Industrial Personal Protective Equipment (PPE) Market Breakdown by End-Use Industry
11.1.2.5.4 UK Industrial Personal Protective Equipment (PPE) Market Breakdown by Distribution Channel
11.1.2.6 Russia Industrial Personal Protective Equipment (PPE) Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.6.1 Russia Industrial Personal Protective Equipment (PPE) Market Breakdown by Type
11.1.2.6.2 Russia Industrial Personal Protective Equipment (PPE) Market Breakdown by Material
11.1.2.6.3 Russia Industrial Personal Protective Equipment (PPE) Market Breakdown by End-Use Industry
11.1.2.6.4 Russia Industrial Personal Protective Equipment (PPE) Market Breakdown by Distribution Channel
11.1.2.7 Rest of Europe Industrial Personal Protective Equipment (PPE) Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.7.1 Rest of Europe Industrial Personal Protective Equipment (PPE) Market Breakdown by Type
11.1.2.7.2 Rest of Europe Industrial Personal Protective Equipment (PPE) Market Breakdown by Material
11.1.2.7.3 Rest of Europe Industrial Personal Protective Equipment (PPE) Market Breakdown by End-Use Industry
11.1.2.7.4 Rest of Europe Industrial Personal Protective Equipment (PPE) Market Breakdown by Distribution Channel
12. Competitive Landscape
12.1 Heat Map Analysis By Key Players
13. Company Profiles
13.1 Honeywell International Inc
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Lakeland Industries Inc
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 DuPont de Nemours Inc
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 3M Co
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Ansell Ltd
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 VF Corp
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Hultafors Group AB
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Aramark
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Kimberly-Clark Corp
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 W. L. Gore and Associates Inc
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
14. Appendix
List of Tables
Table 1. Europe Industrial Personal Protective Equipment (PPE) Market Segmentation
Table 2. Europe Industrial Personal Protective Equipment (PPE) Market Revenue and Forecasts To 2030 (US$ Million)
Table 3. Germany Industrial Personal Protective Equipment (PPE) Market Revenue and Forecasts To 2030 (US$ Million) - By Type
Table 4. Germany Industrial Personal Protective Equipment (PPE) Market Revenue and Forecasts To 2030 (US$ Million) - By Material
Table 5. Germany Industrial Personal Protective Equipment (PPE) Market Revenue and Forecasts To 2030 (US$ Million) - By End-Use Industry
Table 6. Germany Industrial Personal Protective Equipment (PPE) Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
Table 7. France Industrial Personal Protective Equipment (PPE) Market Revenue and Forecasts To 2030 (US$ Million) - By Type
Table 8. France Industrial Personal Protective Equipment (PPE) Market Revenue and Forecasts To 2030 (US$ Million) - By Material
Table 9. France Industrial Personal Protective Equipment (PPE) Market Revenue and Forecasts To 2030 (US$ Million) - By End-Use Industry
Table 10. France Industrial Personal Protective Equipment (PPE) Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
Table 11. Italy Industrial Personal Protective Equipment (PPE) Market Revenue and Forecasts To 2030 (US$ Million) - By Type
Table 12. Italy Industrial Personal Protective Equipment (PPE) Market Revenue and Forecasts To 2030 (US$ Million) - By Material
Table 13. Italy Industrial Personal Protective Equipment (PPE) Market Revenue and Forecasts To 2030 (US$ Million) - By End-Use Industry
Table 14. Italy Industrial Personal Protective Equipment (PPE) Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
Table 15. UK Industrial Personal Protective Equipment (PPE) Market Revenue and Forecasts To 2030 (US$ Million) - By Type
Table 16. UK Industrial Personal Protective Equipment (PPE) Market Revenue and Forecasts To 2030 (US$ Million) - By Material
Table 17. UK Industrial Personal Protective Equipment (PPE) Market Revenue and Forecasts To 2030 (US$ Million) - By End-Use Industry
Table 18. UK Industrial Personal Protective Equipment (PPE) Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
Table 19. Russia Industrial Personal Protective Equipment (PPE) Market Revenue and Forecasts To 2030 (US$ Million) - By Type
Table 20. Russia Industrial Personal Protective Equipment (PPE) Market Revenue and Forecasts To 2030 (US$ Million) - By Material
Table 21. Russia Industrial Personal Protective Equipment (PPE) Market Revenue and Forecasts To 2030 (US$ Million) - By End-Use Industry
Table 22. Russia Industrial Personal Protective Equipment (PPE) Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
Table 23. Rest of Europe Industrial Personal Protective Equipment (PPE) Market Revenue and Forecasts To 2030 (US$ Million) - By Type
Table 24. Rest of Europe Industrial Personal Protective Equipment (PPE) Market Revenue and Forecasts To 2030 (US$ Million) - By Material
Table 25. Rest of Europe Industrial Personal Protective Equipment (PPE) Market Revenue and Forecasts To 2030 (US$ Million) - By End-Use Industry
Table 26. Rest of Europe Industrial Personal Protective Equipment (PPE) Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
Table 27. Company Positioning & Concentration
List of Figures
Figure 1. Europe Industrial Personal Protective Equipment (PPE) Market Segmentation, By Country
Figure 2. Europe Industrial Personal Protective Equipment (PPE) Market - Key Industry Dynamics
Figure 3. Impact Analysis of Drivers and Restraints
Figure 4. Europe Industrial Personal Protective Equipment (PPE) Market Revenue (US$ Million), 2020 - 2030
Figure 5. Europe Industrial Personal Protective Equipment (PPE) Market Share (%) - Type, 2022 and 2030
Figure 6. Hand and Arm Protection Market Revenue and Forecasts To 2030 (US$ Million)
Figure 7. Body Protection Market Revenue and Forecasts To 2030 (US$ Million)
Figure 8. Respiratory Protection Market Revenue and Forecasts To 2030 (US$ Million)
Figure 9. Head and Face Protection Market Revenue and Forecasts To 2030 (US$ Million)
Figure 10. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 11. Europe Industrial Personal Protective Equipment (PPE) Market Share (%) - Material, 2022 and 2030
Figure 12. Natural Rubber Market Revenue and Forecasts To 2030 (US$ Million)
Figure 13. Vinyl Market Revenue and Forecasts To 2030 (US$ Million)
Figure 14. Polyethylene Market Revenue and Forecasts To 2030 (US$ Million)
Figure 15. Nitrile Market Revenue and Forecasts To 2030 (US$ Million)
Figure 16. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 17. Europe Industrial Personal Protective Equipment (PPE) Market Share (%) - End-Use Industry, 2022 and 2030
Figure 18. Manufacturing Market Revenue and Forecasts To 2030 (US$ Million)
Figure 19. Construction Market Revenue and Forecasts To 2030 (US$ Million)
Figure 20. Oil and Gas Market Revenue and Forecasts To 2030 (US$ Million)
Figure 21. Pharmaceuticals Market Revenue and Forecasts To 2030 (US$ Million)
Figure 22. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 23. Europe Industrial Personal Protective Equipment (PPE) Market Share (%) - Distribution Channel, 2022 and 2030
Figure 24. Wholesalers Market Revenue and Forecasts To 2030 (US$ Million)
Figure 25. National Retailers Market Revenue and Forecasts To 2030 (US$ Million)
Figure 26. Regional Retailers Market Revenue and Forecasts To 2030 (US$ Million)
Figure 27. Online Platforms Market Revenue and Forecasts To 2030 (US$ Million)
Figure 28. Number of Fatal Work-Related Incidents to Workers and Nonworkers
Figure 29. Europe Industrial Personal Protective Equipment (PPE) market, by Country - Revenue (2022) (US$ Million)
Figure 30. Industrial Personal Protective Equipment (PPE) market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 31. Germany Industrial Personal Protective Equipment (PPE) Market Revenue and Forecasts To 2030 (US$ Million)
Figure 32. France Industrial Personal Protective Equipment (PPE) Market Revenue and Forecasts To 2030 (US$ Million)
Figure 33. Italy Industrial Personal Protective Equipment (PPE) Market Revenue and Forecasts To 2030 (US$ Million)
Figure 34. UK Industrial Personal Protective Equipment (PPE) Market Revenue and Forecasts To 2030 (US$ Million)
Figure 35. Russia Industrial Personal Protective Equipment (PPE) Market Revenue and Forecasts To 2030 (US$ Million)
Figure 36. Rest of Europe Industrial Personal Protective Equipment (PPE) Market Revenue and Forecasts To 2030 (US$ Million)
1. Honeywell International Inc.
2. Lakeland Industries, Inc.
3. DuPont de Nemours, Inc.
4. 3M Co.
5. Ansell Ltd.
6. VF Corp
7. Aramark
8. Kimberly-Clark Corp.
9. W.L. Gore and Associates, Inc.
10. Hultafors Group AB
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe industrial PPE market.
- Highlights key business priorities in order to assist companies to realign their business strategies
- The key findings and recommendations highlight crucial progressive industry trends in the Europe industrial PPE market, thereby allowing players across the value chain to develop effective long-term strategies
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
- Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the Europe industrial PPE market, as well as those hindering it
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution