2030년까지 유럽 고급 럼 시장 예측 - 지역 분석 - 제품 유형(화이트, 다크, 골드), 카테고리(슈퍼 프리미엄, 울트라 프리미엄, 프레스티지 & 프레스티지 플러스), 자연(일반 및 맛) 및 유통별 채널(슈퍼마켓 및 대형마트, 전문점, 온라인 소매점 및 기타)
주요 업체의 전략적 이니셔티브가 유럽 고급 럼 시장을 주도합니다
고급 럼 제조업체는 전략적 개발에 상당한 투자를 하고 있습니다. 많은 소비자를 유치하고 시장 지위를 강화하기 위해 제품 혁신, 인수합병, 사업 확장 등의 계획을 추진합니다. 또한, 고급 및 프리미엄 주류의 인기가 높아지고 독특한 맛의 제품 가용성이 높아짐에 따라 고급 럼에 대한 소비자의 수요가 증가하고 있습니다. 따라서 Pernod Ricard SA, Diageo plc 및 Brown-Forman Corp과 같은 제조업체는 증가하는 수요에 부응하기 위해 다양한 고급 럼을 출시하고 있습니다. 예를 들어, 2023년 8월 BACARDÍ Rum은 새로운 한정판 프리미엄 변형인 BACARDÍ Reserva Ocho Sevillian Orange Cask Finish를 출시했습니다. 인기 있는 Cask 시리즈인 Sevillian Orange의 세 번째 제품은 소비자 취향에 맞는 프리미엄 럼을 생산하는 브랜드 유산을 이어갑니다.
주요 제조업체는 고객에게 더 나은 서비스를 제공하고 증가하는 수요를 충족시키기 위해 인수, 확장, 생산 능력 확장과 같은 전략을 채택하고 있습니다. 2023년 1월, Brown-Forman Corp는 Destillers United Group SL로부터 Diplomatico Rum 브랜드 및 관련 자산을 인수했습니다. 이번 인수를 통해 회사는 파나마에 위치한 숙성, 병입, 배송 생산 시설을 자산에 추가했습니다. 마찬가지로 2023년 3월 Diageo는 필리핀에 본사를 둔 최고급 다크 럼인 Don Papa Rum을 인수했습니다. 따라서 주요 제조업체의 이러한 전략적 이니셔티브가 고급 럼 시장을 주도하고 있습니다.
유럽 고급 럼 시장 개요
유럽 고급 럼 시장은 도시화 증가와 소비자 선호도 변화로 인해 번성하고 있습니다. 유럽 시장은 음주 문화와 유리한 기후 조건으로 인해 크게 성장하고 있습니다. 이 지역의 여러 국가에서는 고급 럼의 생산 및 소비로 유명합니다. 최근 몇 년 동안 이 나라에서는 젊은층 사이에서 럼 애호가의 수가 증가하는 것을 목격했습니다. 럼 프리미엄화의 증가 추세는 고급 럼에 대한 수요를 증가시키는 주요 요인 중 하나입니다. 제조업체는 고급 숙성 기술과 보다 정교한 증류 방법을 사용하여 고급 럼을 생산하고 있습니다. 고급 럼과 관련된 고급스러운 지위가 이 지역 소비자를 매료시킵니다. 따라서 이 지역에서는 고급 럼 시장이 크게 성장하고 있습니다.
게다가 이 지역의 소비자들은 매콤한 맛의 고급 럼을 포함하여 다양한 맛의 럼을 점점 더 많이 찾고 있습니다. Wine and Spirit Trade Association에 따르면 2019년 영국의 오프 트레이드 제품 판매량은 2018년에 비해 6% 증가했습니다. 달콤한 맛은 독일 소비자들 사이에서 상당한 인기를 얻었습니다. 마찬가지로 독일의 소비자들은 향신료가 첨가된 럼주를 찾고 있습니다. 맛이 나는 럼에 대한 탐구가 증가하는 추세는 이 지역의 고급 럼에 대한 성장 기회를 창출할 것으로 예상됩니다.
이 지역에서 활동하는 주요 제조업체들은 인수합병 등 다양한 전략적 이니셔티브에 참여하고 판매 네트워크를 확장함으로써 가시성을 높이고 있습니다. 예를 들어, 세이셸에 본사를 둔 Trois Frères Distillery는 2022년 3월부터 유럽의 11개 지역으로 럼주를 추가로 확장했습니다. 양조장은 이번 출시로 지역 전체의 가시성이 높아질 것으로 기대하고 있습니다.
유럽 고급 럼 시장 수익 및 2030년 예측(미화 백만 달러)
유럽 고급 럼 시장 세분화
유럽 고급 럼 시장은 다음과 같이 분류됩니다. 제품 유형, 카테고리, 성격, 유통 채널 및 국가로 구분됩니다.
유럽의 고급 럼 시장은 제품 유형에 따라 화이트, 다크, 골드로 분류됩니다. 금 부문은 2022년 가장 큰 시장 점유율을 차지했습니다.
범주별로 유럽 고급 럼 시장은 슈퍼 프리미엄, 울트라 프리미엄, 프레스티지&프레스티지 플러스로 분류됩니다. 슈퍼 프리미엄 부문은 2022년 가장 큰 시장 점유율을 차지했습니다.
특성상 유럽의 고급 럼 시장은 일반 럼과 향미 럼으로 양분됩니다. 일반 부문은 2022년에 더 큰 시장 점유율을 차지했습니다.
유통 채널 측면에서 유럽 고급 럼 시장은 슈퍼마켓과 대형마트, 전문점, 온라인 소매점 등으로 분류됩니다. 전문점 부문은 2022년 가장 큰 시장 점유율을 차지했습니다.
국가별로 유럽의 고급 럼 시장은 독일, 프랑스, 이탈리아, 스페인, 영국, 체코, 북유럽, 그리고 유럽의 나머지 지역. 나머지 유럽 지역은 2022년 유럽 고급 럼 시장 점유율을 장악했습니다.
Cayman Spirits Co, Sovereign Brands LLC, Cognac Ferrand SASU, Pernod Ricard SA, Distilleries Arehucas SA, Davide Campari Milano NV, Brown Forman Corp , Westerhall Estate Ltd 및 Diageo Plc는 유럽 고급 럼 시장에서 활동하는 선도적인 회사 중 일부입니다.
TABLE OF CONTENTS
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Limitations and Assumptions
4. Europe High-End Rum Market Landscape
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturing Processes
4.3.2.1 Fermentation
4.3.2.2 Distillation
4.3.2.3 Aging/Maturation
4.3.2.4 Blending
4.3.2.5 Bottling
4.3.3 Distribution Channels
4.4 List of Vendors
5. Europe High-End Rum Market - Key Market Dynamics
5.1 High-End Rum Market - Key Market Dynamics
5.2 Market Drivers
5.2.1 Rum Premiumization
5.2.2 Strategic Initiatives by Key Players
5.3 Market Restraints
5.3.1 Increasing Demand for Low-alcoholic Beverages
5.4 Market Opportunities
5.4.1 Growing Consumption of Flavored and Spiced Rum
5.4.2 Rising Sales through E-commerce Platforms
5.5 Future Trends
5.5.1 Rising Trend of Homemade Cocktail Among Consumers
5.6 Impact of Drivers and Restraints:
6. High-End Rum Market - Europe Market Analysis
6.1 High-End Rum Market Revenue (US$ Million), 2020-2030
6.2 High-End Rum Market Forecast Analysis
7. Europe High-End Rum Market Analysis - By Product Type
7.1 Overview
7.2 White
7.2.1 Overview
7.2.2 White: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
7.3 Dark
7.3.1 Overview
7.3.2 Dark: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
7.4 Gold
7.4.1 Overview
7.4.2 Gold: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8. Europe High-End Rum Market Revenue Analysis - By Category
8.1 Overview
8.2 Super Premium
8.2.1 Overview
8.2.2 Super Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8.3 Ultra Premium
8.3.1 Overview
8.3.2 Ultra Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8.4 Prestige & Prestige Plus
8.4.1 Overview
8.4.2 Prestige & Prestige Plus: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
9. Europe High-End Rum Market Revenue Analysis - By Nature
9.1 Overview
9.2 Plain
9.2.1 Overview
9.2.2 Plain: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
9.3 Flavored
9.3.1 Overview
9.3.2 Flavored: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10. Europe High-End Rum Market Revenue Analysis - By Distribution Channel
10.1 Overview
10.2 Supermarkets and Hypermarkets
10.2.1 Overview
10.2.2 Supermarkets and Hypermarkets: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.3 Specialty Stores
10.3.1 Overview
10.3.2 Specialty Stores: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.4 Online Retail
10.4.1 Overview
10.4.2 Online Retail: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.5 Others
10.5.1 Overview
10.5.2 Others: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
11. Europe High-End Rum Market - Country Analysis
11.1 Europe
11.1.1 Europe High-End Rum Market Overview
11.1.2 Europe High-End Rum Market Revenue and Forecasts and Analysis - By Countries
11.1.2.1 Europe: High-End Rum Market - Revenue and Forecast Analysis - by Country
11.1.2.2 Germany High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.2.1 Germany High-End Rum Market Breakdown by Product Type
11.1.2.2.2 Germany High-End Rum Market Breakdown by Category
11.1.2.2.3 Germany High-End Rum Market Breakdown by Nature
11.1.2.2.4 Germany High-End Rum Market Breakdown by Distribution Channel
11.1.2.3 France High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.3.1 France High-End Rum Market Breakdown by Product Type
11.1.2.3.2 France High-End Rum Market Breakdown by Category
11.1.2.3.3 France High-End Rum Market Breakdown by Nature
11.1.2.3.4 France High-End Rum Market Breakdown by Distribution Channel
11.1.2.4 Italy High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.4.1 Italy High-End Rum Market Breakdown by Product Type
11.1.2.4.2 Italy High-End Rum Market Breakdown by Category
11.1.2.4.3 Italy High-End Rum Market Breakdown by Nature
11.1.2.4.4 Italy High-End Rum Market Breakdown by Distribution Channel
11.1.2.5 Spain High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.5.1 Spain High-End Rum Market Breakdown by Product Type
11.1.2.5.2 Spain High-End Rum Market Breakdown by Category
11.1.2.5.3 Spain High-End Rum Market Breakdown by Nature
11.1.2.5.4 Spain High-End Rum Market Breakdown by Distribution Channel
11.1.2.6 UK High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.6.1 UK High-End Rum Market Breakdown by Product Type
11.1.2.6.2 UK High-End Rum Market Breakdown by Category
11.1.2.6.3 UK High-End Rum Market Breakdown by Nature
11.1.2.6.4 UK High-End Rum Market Breakdown by Distribution Channel
11.1.2.7 Czech Republic High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.7.1 Czech Republic High-End Rum Market Breakdown by Product Type
11.1.2.7.2 Czech Republic High-End Rum Market Breakdown by Category
11.1.2.7.3 Czech Republic High-End Rum Market Breakdown by Nature
11.1.2.7.4 Czech Republic High-End Rum Market Breakdown by Distribution Channel
11.1.2.8 The Nordics High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.8.1 The Nordics High-End Rum Market Breakdown by Product Type
11.1.2.8.2 The Nordics High-End Rum Market Breakdown by Category
11.1.2.8.3 The Nordics High-End Rum Market Breakdown by Nature
11.1.2.8.4 The Nordics High-End Rum Market Breakdown by Distribution Channel
11.1.2.9 Rest of Europe High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.9.1 Rest of Europe High-End Rum Market Breakdown by Product Type
11.1.2.9.2 Rest of Europe High-End Rum Market Breakdown by Category
11.1.2.9.3 Rest of Europe High-End Rum Market Breakdown by Nature
11.1.2.9.4 Rest of Europe High-End Rum Market Breakdown by Distribution Channel
12. Industry Landscape: High-End Rum Market
12.1 Overview
12.2 Partnership
12.3 Product News
12.4 Collaboration
12.5 Joint Venture
12.6 Merger and Acquisitions
13. Company Profiles
13.1 Cayman Spirits Co
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Sovereign Brands LLC
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Cognac Ferrand SASU
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Pernod Ricard SA
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Distilleries Arehucas SA
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Davide Campari Milano NV
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Brown-Forman Corp
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Westerhall Estate Ltd
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Diageo Plc
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
14. Appendix
List of Tables
Table 1. High-End Rum Market Segmentation
Table 2. List of Vendors in Value Chain
Table 3. High-End Rum Market - Revenue and Forecast to 2030 (US$ Million)
Table 4. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 5. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 6. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 7. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 8. Europe: High-End Rum Market - Revenue and Forecast to 2030(US$ Million) - by Country
Table 9. Germany High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 10. Germany High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 11. Germany High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 12. Germany High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 13. France High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 14. France High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 15. France High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 16. France High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 17. Italy High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 18. Italy High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 19. Italy High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 20. Italy High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 21. Spain High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 22. Spain High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 23. Spain High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 24. Spain High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 25. UK High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 26. UK High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 27. UK High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 28. UK High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 29. Czech Republic High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 30. Czech Republic High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 31. Czech Republic High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 32. Czech Republic High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 33. The Nordics High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 34. The Nordics High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 35. The Nordics High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 36. The Nordics High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 37. Rest of Europe High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 38. Rest of Europe High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 39. Rest of Europe High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 40. Rest of Europe High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
List of Figures
Figure 1. High-End Rum Market Segmentation, by Country
Figure 2. Porter's Five Forces Analysis: High-End Rum Market
Figure 3. Ecosystem: High-End Rum Market
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. High-End Rum Market Revenue (US$ Million), 2020-2030
Figure 6. High-End Rum Market Share (%) - By Product Type, 2022 and 2030
Figure 7. White: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 8. Dark: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 9. Gold: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 10. High-End Rum Market Revenue Share, By Category (2022 and 2030)
Figure 11. Super Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 12. Ultra Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 13. Prestige & Prestige Plus: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 14. High-End Rum Market Revenue Share, By Nature (2022 and 2030)
Figure 15. Plain: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 16. Flavored: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 17. High-End Rum Market Revenue Share, By Distribution Channel (2022 and 2030)
Figure 18. Supermarkets and Hypermarkets: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 19. Specialty Stores: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 20. Online Retail: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 21. Others: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 22. Europe High-End Rum Market, by Country - Revenue (2022) (US$ Million)
Figure 23. Europe High-End Rum Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 24. Germany High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 25. France High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 26. Italy High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 27. Spain High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 28. UK High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 29. Czech Republic High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 30. The Nordics High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 31. Rest of Europe High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
1. Cayman Spirits Co
2. Sovereign Brands LLC
3. Cognac Ferrand SASU
4. Pernod Ricard SA
5. Distilleries Arehucas SA
6. Davide Campari Milano NV
7. Brown forman corp
8. Westerhall estate ltd
9. Diageo Plc
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe high end rum market.
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the Europe high end rum market, thereby allowing players across the value chain to develop effective long-term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the Europe high end rum market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.