2030년까지의 유럽 건설 첨가제 시장 전망 - 지역 분석 - 유형별 [시멘트 첨가제, 콘크리트 혼화제(프리캐스트 콘크리트 및 레디믹스 콘크리트), 페인트 및 코팅 첨가제, 접착제 및 실런트 첨가제, 플라스틱 첨가제, 비투멘 첨가제 및 기타] 및 응용 분야(주거, 상업, 인프라 및 기타)

BMIRE00030741 | Pages: 187 | Chemicals and Materials | Sep 2024 | Type: Regional | Status: Published

유럽 건설 첨가제 시장은 2022년에 15,867.71백만 달러로 평가되었으며 2030년까지 24,220.67백만 달러에 도달할 것으로 예상되며 2022년에서 2030년까지 5.4%의 CAGR을 기록할 것으로 추산됩니다.

인프라 개발을 위한 정부 투자 증가로 유럽 건설 첨가제 시장이 성장

정부 지원 인프라 프로젝트에는 일반적으로 도로, 댐, 교량, 터널, 항만, 공항 포장 도로 및 고속도로가 포함됩니다. 정부 기관의 투자 증가로 인프라 건설이 증가합니다. 2022년 영국 교통부는 순 제로 고속도로를 개발하기 위해 3,483만 달러를 지원하겠다고 발표했습니다. 또한 유럽 위원회에 따르면 2022년 6월 유럽 연합은 지속 가능하고 안전하며 효율적인 운송 인프라에 50억 달러를 투자할 계획이었습니다. 또한 유럽 경제는 건설 부문에 크게 의존합니다. 300만 개가 넘는 사업체로, 이 부문은 유럽연합(EU) GDP의 약 9%를 차지합니다. 2021년 유럽연합(EU)은 GDP의 5.6%를 주택에 투자했습니다. 이 비율은 회원국마다 달랐는데, 키프로스는 7.6%, 독일은 7.2%, 아일랜드는 2.1%, 라트비아는 2.2%, 폴란드는 2.3%였습니다. 2024년 1월, 유럽 기후, 환경, 인프라 집행 기관은 교통 인프라 프로젝트에 200억 달러를 요청하는 400건의 신청서를 접수했습니다. 인구 증가로 인해 공공 인프라에 대한 수요와 새로운 교통망 및 주거 구조의 개발이 촉진됩니다. 유럽연합이 2023년에 발표한 자료에 따르면, EU의 인구는 2022년 1월 4억 4,670만 명에서 2023년 1월 4억 4,840만 명으로 증가했습니다. 2021년에는 A303/A30/A358 도로 복도 개선, E39 Herdal-Royskar 고속도로, Nizhnekamsk-Naberezhnye Chelny 우회도로, Banja Luka-Prijedor-Novi Grad 고속도로, Llogara 터널을 포함한 다양한 건설 프로젝트가 시작되었습니다.

고품질 아스팔트 포장은 주요 교통 복도인 도시 지역과 도시에서 많은 교통량을 쉽게 견딜 수 있습니다. 아스팔트 첨가제는 포장의 강도와 내구성을 높여 수리 필요성을 줄입니다. 따라서 정부 이니셔티브에 의해 촉진된 인프라 개발은 건설 첨가제 시장 성장을 촉진합니다.

유럽 건설용 첨가제 시장 개요

유럽은 독일, 이탈리아, 덴마크, 폴란드와 같은 잠재적 경제를 아우르는 중요한 지역으로, 건설용 첨가제 시장의 성장에 기여하고 있습니다. 유럽은 중소기업(SME)이 운영하는 가장 큰 건설 자재 생산국 중 하나로, 지역 및 지역 시장에 건설 자재를 공급합니다. 유럽 위원회에 따르면, 건설 산업은 유럽의 주요 산업 중 하나로, 이 지역의 GDP에 약 9%를 기여합니다. 유럽 위원회에 따르면, EU는 2023년 6월에 107개의 운송 인프라 프로젝트를 포함하여 지속 가능하고 안전하며 효율적인 운송 인프라 건설에 약 60억 달러를 투자했습니다. 일부 비투멘 첨가제는 재활용 소재로 제조되어 순환 경제와 자원 효율성을 위한 정부의 노력을 지원합니다. 따라서 유럽에서 인프라 개발을 위한 지속 가능한 건설용 첨가제의 활용이 증가함에 따라 건설용 첨가제 시장의 성장이 촉진될 것으로 예상됩니다.

유럽 건설용 첨가제 시장 수익 및 2030년 예측(백만 달러)

유럽 건설용 첨가제 시장 세분화

유럽 건설용 첨가제 시장은 유형, 용도 및 국가로 분류됩니다.

유형에 따라 유럽 건설용 첨가제 시장은 시멘트 첨가제, 콘크리트 혼화제, 프리캐스트 콘크리트, 레디믹스 콘크리트, 도료 및 코팅 첨가제, 접착제 및 실런트 첨가제, 플라스틱 첨가제, 비투멘 첨가제 및 기타로 세분화됩니다. 시멘트 첨가제 부문은 2022년에 가장 큰 시장 점유율을 차지했습니다.

용도 측면에서 유럽 건설용 첨가제 시장은 주거용, 상업용, 인프라 및 기타로 분류됩니다. 주거용 부문은 2022년에 가장 큰 시장 점유율을 차지했습니다.

국가별로 유럽 건설용 첨가제 시장은 독일, 프랑스, 이탈리아, 영국, 러시아 및 유럽의 나머지 지역으로 세분화됩니다. 2022년에는 유럽 건설용 첨가제 시장 점유율이 유럽의 나머지 지역보다 높았습니다. WR Grace & Co, Chryso SAS, Dow Inc, BASF SE, Heidelberg Materials AG, CRH Plc, Cemex SAB de CV, Fosroc International Ltd, Sika AG, Evonik Industries AG, RPM International Inc, Mapei SpA, Holcim Ltd, Consolis Group SAS는 유럽 건설용 첨가제 시장에서 활동하는 주요 기업입니다.

TABLE OF CONTENTS

 

1. Introduction

1.1 The Insight Partners Research Report Guidance

1.2 Market Segmentation

1.3 Limitations and Assumptions

2. Executive Summary

2.1 Key Insights

2.2 Market Attractiveness

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. Europe Construction Additives Market Landscape

4.1 Overview

4.2 Porter's Five Forces Analysis

4.2.1 Bargaining Power of Suppliers

4.2.2 Bargaining Power of Buyers

4.2.1 Threat of New Entrants

4.2.2 Intensity of Competitive Rivalry

4.2.3 Threat of Substitutes

4.3 Ecosystem Analysis

4.3.1 Raw Material Suppliers

4.3.2 Manufacturers

4.3.3 Distributors or Suppliers

4.3.4 End Users

5. Europe Construction Additives Market - Key Market Dynamics

5.1 Market Drivers

5.1.1 Growing Residential and Commercial Construction

5.1.2 Increasing Government Investments for Infrastructure Development

5.2 Market Restraints

5.2.1 Fluctuations in Raw Material Prices

5.3 Market Opportunities

5.3.1 Strategic Initiatives by Key Market Players

5.4 Future Trends

5.4.1 Development of Sustainable Construction Additives

5.5 Impact Analysis

6. Construction Additives Market - Europe Analysis

6.1 Europe Construction Additives Market Volume (Kilo Tons), 2020-2030

6.2 Construction Additives Market Volume Forecast and Analysis (Kilo Tons)

6.3 Construction Additives Market Revenue (US$ Million), 2020-2030

6.4 Construction Additives Market Forecast and Analysis

7. Europe Construction Additives Market Volume and Revenue Analysis - by Type

7.1 Cement Additives

7.1.1 Overview

7.1.2 Cement Additives: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)

7.1.3 Cement Additives: Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)

7.2 Concrete Admixtures

7.2.1 Overview

7.2.2 Concrete Admixtures: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)

7.2.3 Concrete Admixtures: Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)

7.2.4 Precast Concrete

7.2.4.1 Overview

7.2.4.2 Precast Concrete: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)

7.2.4.3 Precast Concrete: Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)

7.2.5 Ready-Mix Concrete

7.2.5.1 Overview

7.2.5.2 Ready-Mix Concrete: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)

7.2.5.3 Ready-Mix Concrete: Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)

7.3 Paints and Coatings Additives

7.3.1 Overview

7.3.2 Paints and Coatings Additives: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)

7.3.3 Paints and Coatings Additives: Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)

7.4 Adhesives and Sealants Additives

7.4.1 Overview

7.4.2 Adhesives and Sealants Additives: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)

7.4.3 Adhesives and Sealants Additives: Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)

7.5 Plastic Additives

7.5.1 Overview

7.5.2 Plastic Additives: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)

7.5.3 Plastic Additives: Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)

7.6 Bitumen Additives

7.6.1 Overview

7.6.2 Bitumen Additives: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)

7.6.3 Bitumen Additives: Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)

7.7 Others

7.7.1 Overview

7.7.2 Others: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)

7.7.3 Others: Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)

8. Europe Construction Additives Market Revenue Analysis - by Application

8.1 Residential

8.1.1 Overview

8.1.2 Residential: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)

8.2 Commercial

8.2.1 Overview

8.2.2 Commercial: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)

8.3 Infrastructure

8.3.1 Overview

8.3.2 Infrastructure: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)

8.4 Others

8.4.1 Overview

8.4.2 Others: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)

9. Europe Construction Additives Market - Country Analysis

9.1 Europe Market Overview

9.1.1 Europe Construction Additives Market Revenue and Forecast and Analysis - by Country

9.1.1.1 Europe Construction Additives Market Volume and Forecast and Analysis - by Country

9.1.1.2 Europe Construction Additives Market Revenue and Forecast and Analysis -by Country

9.1.1.3 Germany Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)

9.1.1.4 Germany Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)

9.1.1.4.1 Germany Construction Additives Market Breakdown by Type

9.1.1.4.2 Germany Construction Additives Market Breakdown by Application

9.1.1.5 France Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)

9.1.1.6 France Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)

9.1.1.6.1 France Construction Additives Market Breakdown by Type

9.1.1.6.2 France Construction Additives Market Breakdown by Application

9.1.1.7 Italy Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)

9.1.1.8 Italy Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)

9.1.1.8.1 Italy Construction Additives Market Breakdown by Type

9.1.1.8.2 Italy Construction Additives Market Breakdown by Application

9.1.1.9 UK Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)

9.1.1.10 UK Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)

9.1.1.10.1 UK Construction Additives Market Breakdown by Type

9.1.1.10.2 UK Construction Additives Market Breakdown by Application

9.1.1.11 Russia Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)

9.1.1.12 Russia Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)

9.1.1.12.1 Russia Construction Additives Market Breakdown by Type

9.1.1.12.2 Russia Construction Additives Market Breakdown by Application

9.1.1.13 Rest of Europe Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)

9.1.1.14 Rest of Europe Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)

9.1.1.14.1 Rest of Europe Construction Additives Market Breakdown by Type

9.1.1.14.2 Rest of Europe Construction Additives Market Breakdown by Application

10. Industry Landscape

10.1 Overview

10.2 Product launch

10.3 Mergers and Acquisitions

10.4 Expansion

10.5 Other Strategies and Developments

11. Company Profiles

11.1 W. R. Grace & Co

11.1.1 Key Facts

11.1.2 Business Description

11.1.3 Products and Services

11.1.4 Financial Overview

11.1.5 SWOT Analysis

11.1.6 Key Developments

11.2 Chryso SAS

11.2.1 Key Facts

11.2.2 Business Description

11.2.3 Products and Services

11.2.4 Financial Overview

11.2.5 SWOT Analysis

11.2.6 Key Developments

11.3 Dow Inc

11.3.1 Key Facts

11.3.2 Business Description

11.3.3 Products and Services

11.3.4 Financial Overview

11.3.5 SWOT Analysis

11.3.6 Key Developments

11.4 BASF SE

11.4.1 Key Facts

11.4.2 Business Description

11.4.3 Products and Services

11.4.4 Financial Overview

11.4.5 SWOT Analysis

11.4.6 Key Developments

11.5 Heidelberg Materials AG

11.5.1 Key Facts

11.5.2 Business Description

11.5.3 Products and Services

11.5.4 Financial Overview

11.5.5 SWOT Analysis

11.5.6 Key Developments

11.6 CRH plc

11.6.1 Key Facts

11.6.2 Business Description

11.6.3 Products and Services

11.6.4 Financial Overview

11.6.5 SWOT Analysis

11.6.6 Key Developments

11.7 Cemex, S.A.B. de C.V.

11.7.1 Key Facts

11.7.2 Business Description

11.7.3 Products and Services

11.7.4 Financial Overview

11.7.5 SWOT Analysis

11.7.6 Key Developments

11.8 Fosroc International Ltd

11.8.1 Key Facts

11.8.2 Business Description

11.8.3 Products and Services

11.8.4 Financial Overview

11.8.5 SWOT Analysis

11.8.6 Key Developments

11.9 Sika AG

11.9.1 Key Facts

11.9.2 Business Description

11.9.3 Products and Services

11.9.4 Financial Overview

11.9.5 SWOT Analysis

11.9.6 Key Developments

11.10 Evonik Industries AG

11.10.1 Key Facts

11.10.2 Business Description

11.10.3 Products and Services

11.10.4 Financial Overview

11.10.5 SWOT Analysis

11.10.6 Key Developments

11.11 RPM International Inc

11.11.1 Key Facts

11.11.2 Business Description

11.11.3 Products and Services

11.11.4 Financial Overview

11.11.5 SWOT Analysis

11.11.6 Key Developments

11.12 Mapei S.p.A.

11.12.1 Key Facts

11.12.2 Business Description

11.12.3 Products and Services

11.12.4 Financial Overview

11.12.5 SWOT Analysis

11.12.6 Key Developments

11.13 Holcim Ltd

11.13.1 Key Facts

11.13.2 Business Description

11.13.3 Products and Services

11.13.4 Financial Overview

11.13.5 SWOT Analysis

11.13.6 Key Developments

11.14 Consolis Group SAS

11.14.1 Key Facts

11.14.2 Business Description

11.14.3 Products and Services

11.14.4 Financial Overview

11.14.5 SWOT Analysis

11.14.6 Key Developments

12. Appendix

12.1 About The Insight Partners

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List of Tables

Table 1. Europe Construction Additives Market Segmentation

Table 2. Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)

Table 3. Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)

Table 4. Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons) - by Type

Table 5. Construction Additives Market - Revenue and Forecast to 2030 (US$ Million) - by Type

Table 6. Europe Construction Additives Market - Revenue and Forecast to 2030 (US$ Million) - by Application

Table 7. Europe Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons) - by Country

Table 8. Europe Construction Additives Market - Revenue and Forecast to 2030 (US$ Million) - by Country

Table 9. Germany Construction Additives Market -Volume and Forecast to 2030 (Kilo Tons) - by Type

Table 10. Germany Construction Additives Market - Revenue and Forecast to 2030 (US$ Million) - by Type

Table 11. Germany Construction Additives Market - Revenue and Forecast to 2030 (US$ Million) - by Application

Table 12. France Construction Additives Market -Volume and Forecast to 2030 (Kilo Tons) - by Type

Table 13. France Construction Additives Market - Revenue and Forecast to 2030 (US$ Million) - by Type

Table 14. France Construction Additives Market - Revenue and Forecast to 2030 (US$ Million) - by Application

Table 15. Italy Construction Additives Market -Volume and Forecast to 2030 (Kilo Tons) - by Type

Table 16. Italy Construction Additives Market - Revenue and Forecast to 2030 (US$ Million) - by Type

Table 17. Italy Construction Additives Market - Revenue and Forecast to 2030 (US$ Million) - by Application

Table 18. UK Construction Additives Market -Volume and Forecast to 2030 (Kilo Tons) - by Type

Table 19. UK Construction Additives Market - Revenue and Forecast to 2030 (US$ Million) - by Type

Table 20. UK Construction Additives Market - Revenue and Forecast to 2030 (US$ Million) - by Application

Table 21. Russia Construction Additives Market -Volume and Forecast to 2030 (Kilo Tons) - by Type

Table 22. Russia Construction Additives Market - Revenue and Forecast to 2030 (US$ Million) - by Type

Table 23. Russia Construction Additives Market - Revenue and Forecast to 2030 (US$ Million) - by Application

Table 24. Rest of Europe Construction Additives Market -Volume and Forecast to 2030 (Kilo Tons) - by Type

Table 25. Rest of Europe Construction Additives Market - Revenue and Forecast to 2030 (US$ Million) - by Type

Table 26. Rest of Europe Construction Additives Market - Revenue and Forecast to 2030 (US$ Million) - by Application

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List of Figures

Figure 1. Europe Construction Additives Market Segmentation, by Country

Figure 2. Europe Construction Additives Market - Porter's Analysis

Figure 3. Ecosystem: Construction Additives Market

Figure 4. Europe Construction Additives Market - Key Market Dynamics

Figure 5. Crude Oil Prices in Accordance with Various Geopolitical and Economic Events (2000-2023)

Figure 6. Europe Construction Additives Market Impact Analysis of Drivers and Restraints

Figure 7. Construction Additives Market Volume (Kilo Tons), 2020-2030

Figure 8. Construction Additives Market Revenue (US$ Million), 2020-2030

Figure 9. Construction Additives Market Share (%) - Type, 2022 and 2030

Figure 10. Cement Additives: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)

Figure 11. Cement Additives: Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)

Figure 12. Concrete Admixtures: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)

Figure 13. Concrete Admixtures: Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)

Figure 14. Precast Concrete: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)

Figure 15. Precast Concrete: Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)

Figure 16. Ready-Mix Concrete: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)

Figure 17. Ready-Mix Concrete: Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)

Figure 18. Paints and Coatings Additives: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)

Figure 19. Paints and Coatings Additives: Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)

Figure 20. Adhesives and Sealants Additives: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)

Figure 21. Adhesives and Sealants Additives: Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)

Figure 22. Plastic Additives: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)

Figure 23. Plastic Additives: Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)

Figure 24. Bitumen Additives: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)

Figure 25. Bitumen Additives: Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)

Figure 26. Others: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)

Figure 27. Others: Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)

Figure 28. Construction Additives Market Share (%) - Application, 2022 and 2030

Figure 29. Residential: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)

Figure 30. Commercial: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)

Figure 31. Infrastructure: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)

Figure 32. Others: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)

Figure 33. Europe Construction Additives Market, by Key Countries - Revenue (2022) (US$ Million)

Figure 34. Europe Construction Additives Market Breakdown by Key Countries, 2022 and 2030 (%)

Figure 35. Germany Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)

Figure 36. Germany Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)

Figure 37. France Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)

Figure 38. France Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)

Figure 39. Italy Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)

Figure 40. Italy Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)

Figure 41. UK Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)

Figure 42. UK Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)

Figure 43. Value of construction output for Private Sector (2018-2022)

Figure 44. Russia Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)

Figure 45. Russia Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)

Figure 46. Rest of Europe Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)

Figure 47. Rest of Europe Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)

  1. W. R. Grace & Co
  2. Chryso SAS
  3. Dow Inc
  4. BASF SE
  5. Heidelberg Materials AG
  6. CRH Plc
  7. Cemex SAB de CV
  8. Fosroc International Ltd
  9. Sika AG
  10. Evonik Industries AG
  11. RPM International Inc
  12. Mapei SpA
  13. Holcim Ltd
  14. Consolis Group SAS
  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe construction additives market.
  • Highlights key business priorities in order to assist companies to realign their business strategies.
  • The key findings and recommendations highlight crucial progressive industry trends in the Europe construction additives market, thereby allowing players across the value chain to develop effective long-term strategies.
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the Europe construction additives market, as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.
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