Europe B2B Food Market

Market Introduction

Germany, France, Italy, Russia, and the UK are among the major countries in Europe. Europe witnessed promising results for tech investments in 2019, despite economic slowdowns in the UK and European Union. European tech investments have grown by 124% over the past five years, with a rise of 39% between 2018 and 2019, reaching US$ 34.3 billion in capital investment in 2019. Europe's software development services are experiencing steady demand, owing to factors such as increased deployment of IT & telecom, as well as digital transformation and automation. Further, in February 2020, the European Commission presented their strategic plan to shape Europe’s digital future. The goal of the plan is to develop a European society empowered by digital solutions, offer lucrative opportunities for the businesses, have a human-centric approach as a basis, and boost the design of trustworthy and advanced technologies. Contractual pricing of the products is the major factor driving the growth of the Europe B2B food marketplace platforms market.

The COVID-19 pandemic in Europe has had a diverse impact on various nations, since only a few nations have seen an increase in the number of cases, resulting in stringent, long-term lockdown periods or social isolation standards. Because of their excellent healthcare systems, Western European nations such as Germany, France, Russia, and the United Kingdom have witnessed a comparably slight decline in their growth activities. These countries' governments have made major investments to improve the efficiency and effectiveness of illness diagnosis and treatment. As European individuals are more inclined towards ready-to-cook meal and instant food items, lockdown due to COVID-19 has caused disruption in mentioned supply chain of food items. With business getting resumed and restrictions on supply chain getting eased, the demand for same products will rise.

Market Overview and Dynamics

The B2B food marketplace platforms market in Europe is expected to grow from US$ 4820.73 million in 2021 to US$ 14640.77 million by 2028; it is estimated to grow at a CAGR of 17.2% from 2021 to 2028. Companies are concentrating their efforts on enhancing their production capacity, go-to-market processes, and digital activities such as expanding their e-commerce presence and scale. COVID-19 has provided every other firm an incentive to make changes in their marketing strategy post normalcy. Every organization, big or small, has been concentrating on developing new business models to meet the market's changing needs. For example, PepsiCo Inc. has launched its direct-to-consumer (DTC) websites Snacks.com and PantryShop.com in response to the increased demand caused by the COVID-19 pandemic. Both websites are aimed to gain profit from the growing trend of people using e-commerce to satisfy their food and beverage demands amidst the current health crisis. PepsiCo is promoting its Pepsi, Frito-Lay, Gatorade, Quaker Oats, and other well-known brands on these sites. This type of initiative aids other businesses in innovating their online marketplaces based on demand. As a whole, these variables are anticipated to contribute to the B2B food marketplace platform's growth.

Key Market Segments

The market for Europe B2B food marketplace platforms market is segmented into enterprise size, food category, and country. Based on enterprise size, the market is segmented into SMEs and large enterprises. The large enterprises segment dominated the market in 2020 and SMEs segment is expected to be the fastest growing during the forecast period. Based on food category the market is segmented into chilled and dairy, grocery, beverages, and others. The grocery segment dominated the market in 2020 and beverages segment is expected to be the fastest growing during the forecast period. Further beverages is bifurcated into water and others.

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the B2B food marketplace platforms market in Europe are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Agorara, BioLinked, eFoodChoice.com, FOOD FOR SALE, FoodB2BMarketplace.com, FoodsTrade, GUSTO MARKETPLACE, Mindcurv GmbH, and Ukrainian Food Platform among others.

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Europe B2B Food Marketplace Platforms Market Segmentation

Europe B2B Food Marketplace Platforms Market -By Enterprise Size

• SMEs
• Large Enterprises

Europe B2B Food Marketplace Platforms Market -By Food Category

• Chilled and Dairy
• Grocery
• Beverages
  • Water
  • Others
• Others

Europe B2B Food Marketplace Platforms Market -By Country

• Germany
• UK
• France
• Italy
• Russia
• Spain
• Belgium
• Rest of Europe

Europe B2B Food Marketplace Platforms Market -Company Profiles

• Agorara
• BioLinked
• eFoodChoice.com
• FOOD FOR SALE
• FoodB2BMarketplace.com
• FoodsTrade
• GUSTO MARKETPLACE
• Mindcurv GmbH
• Ukrainian Food Platform

Europe B2B Food Marketplace Platforms Market Strategic Insights

Europe B2B Food Marketplace PlatformsMarket Report Highlights

Europe B2B Food Marketplace Platforms Market Country and Regional Insights