2030년까지 아시아 태평양 고급 럼 시장 예측 - 지역 분석 - 제품 유형(화이트, 다크, 골드), 카테고리(슈퍼 프리미엄, 울트라 프리미엄, 프레스티지 & 프레스티지 플러스), 자연(일반 및 향미) 및 유통 채널(슈퍼마켓 및 대형마트, 전문점, 온라인 소매점 및 기타)
향미 및 향신료 럼의 소비 증가로 아시아 태평양 고급 럼 시장이 부양됩니다.
전 세계 인구는 소비 경향이 더 높습니다. 전통적인 대량 생산 증류주보다 가공된 향이 나는 증류주와 블렌드가 더 좋습니다. 요즘 소비자들은 독특한 맛을 지닌 고품질의 제품을 찾고 있습니다. 무엇보다 젊은 층 사이에서 스파이스드 럼과 풍미주스의 인기가 높아지고 있다. 향이 나는 럼은 칵테일과 럼 케이크에 독특한 향을 더해줍니다. 또한, 매콤한 럼은 일반적으로 코카콜라와 함께 섭취됩니다. Bacardi, Captain Morgan 및 Altitude Spirits를 포함한 회사는 전 세계적으로 인기 있는 맛 럼 브랜드인 혼합 맛 증류주를 제품 포트폴리오에 도입했습니다. 독특한 캐러멜과 바닐라 향이 나는 Diageo의 Captain Morgan 매운 럼과 같은 매운 맛이 나는 럼은 전 세계적으로 가장 인기 있는 매운 럼 중 하나입니다.
2023년 3월, 유명한 블랙 스파이스 럼 브랜드인 크라켄 럼(Kraken Rum)은 \"크라켄 골드 스파이스 럼\"이라는 신제품을 출시하면서 골드 스파이스 럼 카테고리에 진출하여 제품 포트폴리오를 확장했습니다. 이 제품은 오크통에서 2년간 숙성되었으며 계피, 바닐라, 카라멜 향이 납니다. ABV 40%로 병입됩니다. 이러한 제품 출시는 향미 및 향미 럼의 소비를 촉진하여 고급 럼 시장의 성장을 위한 엄청난 기회를 창출합니다.
아시아 태평양 고급 럼 시장 개요
아시아 태평양 소비자는 점점 독특한 맛을 지닌 프리미엄 및 고품질 럼을 찾고 있으며, 이는 시장에서 공예 및 장인 제품의 출현으로 이어집니다. IWSR(International Wine & Spirit Research) 데이터에 따르면 중국은 2021년 전 세계 알코올 소비량의 5분의 1을 차지했습니다. 인도와 필리핀은 아시아 태평양 지역의 주요 럼 생산 및 소비 국가입니다. 회사 보고서에 따르면 2021년 바카디는 인도에서 럼 판매량이 30% 증가한 것으로 나타났습니다. 또한 럼 소비에 대한 새로운 경험을 원하고 럼의 독특한 맛을 원하는 소비자는 프리미엄 럼을 선호합니다. 라이프스타일 변화, 럼 프리미엄화 추세 증가, 서구 문화 채택으로 인해 이 지역의 고급 럼에 대한 수요가 증가하고 있습니다.
인도, 일본, 호주 및 기타 아시아 국가에서 체험형 주류 소매를 확대하면 오프트레이드 채널의 매출이 늘어날 것입니다. 현지 및 국제 브랜드는 럼 및 위스키와 같은 주류 제품의 판매를 늘리기 위해 더 큰 용량을 갖춘 체험형 주류 소매점을 대도시 및 도시에 출시했습니다. 예를 들어, 2022년 2월 Living Liquidz는 인도 방갈로르에 럭셔리 라이프스타일 체험 주류 매장인 \'Mansionz\'를 오픈했습니다. 뉴욕 스타일의 테이스팅룸을 갖춘 국내 최초의 프리미엄 체험형 주류 판매점으로 방문객에게 한층 더 업그레이드된 경험을 선사합니다. 이러한 상점은 오프 트레이드 채널을 통해 고급 럼 및 기타 주류의 판매를 늘릴 것입니다. 따라서 이러한 요인들은 고급 럼에 대한 수요를 촉진하여 예측 기간 동안 시장 성장을 주도합니다.
아시아 태평양 고급 럼 시장 수익 및 2030년 예측(미화 백만 달러)
아시아 태평양 고급 럼 시장 세분화
아시아 태평양 고급 럼 시장은 제품 유형, 카테고리, 성격, 유통 채널 및 국가로 분류됩니다.
제품 유형에 따라 아시아 태평양 고급 럼 시장은 화이트, 다크, 골드로 분류됩니다. 금 부문은 2022년 가장 큰 시장 점유율을 차지했습니다.
범주별로 보면 아시아 태평양 고급 럼 시장은 슈퍼 프리미엄, 울트라 프리미엄, 프레스티지 & 프레스티지 플러스로 분류됩니다. 슈퍼 프리미엄 부문은 2022년 가장 큰 시장 점유율을 차지했습니다.
특성상 아시아 태평양 고급 럼 시장은 일반 럼 시장과 향미 럼 시장으로 나뉩니다. 일반 부문은 2022년에 더 큰 시장 점유율을 차지했습니다.
유통 채널 측면에서 아시아 태평양 고급 럼 시장은 슈퍼마켓과 대형마트, 전문점, 온라인 소매 등으로 분류됩니다. 전문점 부문은 2022년에 가장 큰 시장 점유율을 차지했습니다.
국가별로 아시아 태평양 고급 럼 시장은 호주, 중국, 인도, 일본, 한국, 뉴질랜드 및 나머지 국가로 분류됩니다. 아시아 태평양. 나머지 아시아 태평양 지역은 2022년 아시아 태평양 고급 럼 시장 점유율을 장악했습니다.
Pernod Ricard SA, Davide Campari Milano NV, Brown Forman Corp 및 Diageo Plc는 아시아에서 활동하는 선도적인 회사 중 일부입니다. 태평양 고급 럼 시장.
TABLE OF CONTENTS
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Limitations and Assumptions
4. High-End Rum Market Landscape
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturing Processes
4.3.2.1 Fermentation
4.3.2.2 Distillation
4.3.2.3 Aging/Maturation
4.3.2.4 Blending
4.3.2.5 Bottling
4.3.3 Distribution Channels
5. Asia Pacific High-End Rum Market - Key Market Dynamics
5.1 High-End Rum Market - Key Market Dynamics
5.2 Market Drivers
5.2.1 Rum Premiumization
5.2.2 Strategic Initiatives by Key Players
5.3 Market Restraints
5.3.1 Increasing Demand for Low-alcoholic Beverages
5.4 Market Opportunities
5.4.1 Growing Consumption of Flavored and Spiced Rum
5.4.2 Rising Sales through E-commerce Platforms
5.5 Future Trends
5.5.1 Rising Trend of Homemade Cocktail Among Consumers
5.6 Impact of Drivers and Restraints:
6. High-End Rum Market - Asia Pacific Market Analysis
6.1 High-End Rum Market Revenue (US$ Million), 2020-2030
6.2 High-End Rum Market Forecast Analysis
7. Asia Pacific High-End Rum Market Analysis - By Product Type
7.1 Overview
7.2 White
7.2.1 Overview
7.2.2 White: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
7.3 Dark
7.3.1 Overview
7.3.2 Dark: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
7.4 Gold
7.4.1 Overview
7.4.2 Gold: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8. Asia Pacific High-End Rum Market Revenue Analysis - By Category
8.1 Overview
8.2 Super Premium
8.2.1 Overview
8.2.2 Super Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8.3 Ultra Premium
8.3.1 Overview
8.3.2 Ultra Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8.4 Prestige & Prestige Plus
8.4.1 Overview
8.4.2 Prestige & Prestige Plus: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
9. Asia Pacific High-End Rum Market Revenue Analysis - By Nature
9.1 Overview
9.2 Plain
9.2.1 Overview
9.2.2 Plain: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
9.3 Flavored
9.3.1 Overview
9.3.2 Flavored: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10. Asia Pacific High-End Rum Market Revenue Analysis - By Distribution Channel
10.1 Overview
10.2 Supermarkets and Hypermarkets
10.2.1 Overview
10.2.2 Supermarkets and Hypermarkets: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.3 Specialty Stores
10.3.1 Overview
10.3.2 Specialty Stores: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.4 Online Retail
10.4.1 Overview
10.4.2 Online Retail: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.5 Others
10.5.1 Overview
10.5.2 Others: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
11. Asia Pacific High-End Rum Market - Country Analysis
11.1 Asia Pacific
11.1.1 Asia Pacific High-End Rum Market Overview
11.1.2 Asia Pacific High-End Rum Market Revenue and Forecasts and Analysis - By Countries
11.1.2.1 Asia Pacific High-End Rum Market Breakdown by Country
11.1.2.2 Asia Pacific: High-End Rum Market - Revenue and Forecast Analysis - by Country
11.1.2.3 Australia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.3.1 Australia High-End Rum Market Breakdown by Product Type
11.1.2.3.2 Australia High-End Rum Market Breakdown by Category
11.1.2.3.3 Australia High-End Rum Market Breakdown by Nature
11.1.2.3.4 Australia High-End Rum Market Breakdown by Distribution Channel
11.1.2.4 China High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.4.1 China High-End Rum Market Breakdown by Product Type
11.1.2.4.2 China High-End Rum Market Breakdown by Category
11.1.2.4.3 China High-End Rum Market Breakdown by Nature
11.1.2.4.4 China High-End Rum Market Breakdown by Distribution Channel
11.1.2.5 India High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.5.1 India High-End Rum Market Breakdown by Product Type
11.1.2.5.2 India High-End Rum Market Breakdown by Category
11.1.2.5.3 India High-End Rum Market Breakdown by Nature
11.1.2.5.4 India High-End Rum Market Breakdown by Distribution Channel
11.1.2.6 Japan High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.6.1 Japan High-End Rum Market Breakdown by Product Type
11.1.2.6.2 Japan High-End Rum Market Breakdown by Category
11.1.2.6.3 Japan High-End Rum Market Breakdown by Nature
11.1.2.6.4 Japan High-End Rum Market Breakdown by Distribution Channel
11.1.2.7 South Korea High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.7.1 South Korea High-End Rum Market Breakdown by Product Type
11.1.2.7.2 South Korea High-End Rum Market Breakdown by Category
11.1.2.7.3 South Korea High-End Rum Market Breakdown by Nature
11.1.2.7.4 South Korea High-End Rum Market Breakdown by Distribution Channel
11.1.2.8 New Zealand High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.8.1 New Zealand High-End Rum Market Breakdown by Product Type
11.1.2.8.2 New Zealand High-End Rum Market Breakdown by Category
11.1.2.8.3 New Zealand High-End Rum Market Breakdown by Nature
11.1.2.8.4 New Zealand High-End Rum Market Breakdown by Distribution Channel
11.1.2.9 Rest of Asia Pacific High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.9.1 Rest of Asia Pacific High-End Rum Market Breakdown by Product Type
11.1.2.9.2 Rest of Asia Pacific High-End Rum Market Breakdown by Category
11.1.2.9.3 Rest of Asia Pacific High-End Rum Market Breakdown by Nature
11.1.2.9.4 Rest of Asia Pacific High-End Rum Market Breakdown by Distribution Channel
12. Industry Landscape: High-End Rum Market
12.1 Overview
12.2 Partnership
12.3 Product News
12.4 Collaboration
12.5 Joint Venture
12.6 Merger and Acquisitions
13. Company Profiles
13.1 Pernod Ricard SA
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Davide Campari Milano NV
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Brown-Forman Corp
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Diageo Plc
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
14. Appendix
List of Tables
Table 1. High-End Rum Market Segmentation
Table 2. High-End Rum Market - Revenue and Forecast to 2030 (US$ Million)
Table 3. Asia Pacific High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 4. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 5. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 6. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 7. Asia Pacific: High-End Rum Market - Revenue and Forecast to 2030(US$ Million) - by Country
Table 8. Australia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 9. Australia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 10. Australia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 11. Australia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 12. China High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 13. China High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 14. China High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 15. China High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 16. India High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 17. India High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 18. India High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 19. India High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 20. Japan High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 21. Japan High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 22. Japan High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 23. Japan High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 24. South Korea High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 25. South Korea High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 26. South Korea High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 27. South Korea High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 28. New Zealand High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 29. New Zealand High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 30. New Zealand High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 31. New Zealand High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 32. Rest of Asia Pacific High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 33. Rest of Asia Pacific High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 34. Rest of Asia Pacific High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 35. Rest of Asia Pacific High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
List of Figures
Figure 1. High-End Rum Market Segmentation, by Country
Figure 2. Porter's Five Forces Analysis: High-End Rum Market
Figure 3. Ecosystem: High-End Rum Market
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. High-End Rum Market Revenue (US$ Million), 2020-2030
Figure 6. High-End Rum Market Share (%) - By Product Type, 2022 and 2030
Figure 7. White: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 8. Dark: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 9. Gold: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 10. High-End Rum Market Revenue Share, By Category (2022 and 2030)
Figure 11. Super Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 12. Ultra Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 13. Prestige & Prestige Plus: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 14. High-End Rum Market Revenue Share, By Nature (2022 and 2030)
Figure 15. Plain: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 16. Flavored: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 17. High-End Rum Market Revenue Share, By Distribution Channel (2022 and 2030)
Figure 18. Supermarkets and Hypermarkets: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 19. Specialty Stores: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 20. Online Retail: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 21. Others: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 22. Asia Pacific High-End Rum Market, by Country - Revenue (2022) (US$ Million)
Figure 23. Asia Pacific High-End Rum Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 24. Australia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 25. China High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 26. India High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 27. Japan High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 28. South Korea High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 29. New Zealand High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 30. Rest of Asia Pacific High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
1. Pernod Ricard SA
2. Davide Campari Milano NV
3. Brown forman corp
4. Diageo Plc
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Asia Pacific high end rum market.
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the Asia Pacific high end rum market, thereby allowing players across the value chain to develop effective long-term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth Asia Pacific market trends and outlook coupled with the factors driving the Asia Pacific high end rum market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.